--- title: "Persil: search popularity in the United States" description: "Persil makes laundry detergent. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/persil" publisher: "Brandwave" --- # Persil: search popularity in the United States Persil makes laundry detergent. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Persil - **Owned by**: Unilever - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among laundry detergent brands**: 9.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Laundry detergent brands | 4 | 9.2% | 18.1K | - [Laundry detergent brands](/demand/us/categories/us-laundry-detergent-brands) ## Top laundry detergent brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Persil was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Persil is the sixth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tide | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | all | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Arm & Hammer | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Gain | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Purex | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Persil | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Seventh Generation | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Dropps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blueland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tru Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laundry detergent brands - Asked ChatGPT "What's the best laundry detergent?": 1. Tide, 2. Persil, 3. all - Asked ChatGPT "Which laundry detergent is best for sensitive skin?": 1. all, 2. Tide, 3. Arm & Hammer, 4. Seventh Generation - Asked ChatGPT "Are laundry sheets as good as regular detergent?": 1. all - Searched Google, AI Overview "laundry detergent": 1. all, 2. Purex, 3. Arm & Hammer, 4. Tide - Searched Google, AI Overview "best laundry detergent": 1. Tide, 2. Gain, 3. Arm & Hammer, 4. all Not named in any answer: Dropps, Blueland and Tru Earth. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for Persil changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Persil in the United States held steady at 18.1K. - Across the 12 months ending September 2026, Persil’s share of searches among laundry detergent brands in the United States increased from 6.9% to 9.2%. - Across the 12 months ending September 2026, Persil’s share of searches among laundry detergent brands in the United States peaked at 9.2% in September 2026 and was lowest at 5.3% in January 2026. ## How did search popularity change for United States laundry detergent brands in September 2026? - In September 2026, Persil gained share of searches among laundry detergent brands in the United States, from 6.4% to 9.2%. - In September 2026, Gain gained share of searches among laundry detergent brands in the United States, from 7.8% to 9.2%. - In September 2026, all gained share of searches among laundry detergent brands in the United States, from 4.3% to 5%. - In September 2026, Purex gained share of searches among laundry detergent brands in the United States, from 4.3% to 5%. - In September 2026, Dropps gained share of searches among laundry detergent brands in the United States, from 3.5% to 4.1%. - In September 2026, Tide lost share of searches among laundry detergent brands in the United States, from 49.5% to 44.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Laundry detergent brands | 18.1K | 6.9% | 4 | | Nov 2025 | Laundry detergent brands | 18.1K | 7.5% | 4 | | Dec 2025 | Laundry detergent brands | 14.8K | 6.2% | 4 | | Jan 2026 | Laundry detergent brands | 14.8K | 5.3% | 4 | | Feb 2026 | Laundry detergent brands | 14.8K | 6.6% | 4 | | Mar 2026 | Laundry detergent brands | 14.8K | 5.8% | 4 | | Apr 2026 | Laundry detergent brands | 14.8K | 6.9% | 4 | | May 2026 | Laundry detergent brands | 14.8K | 7.5% | 4 | | Jun 2026 | Laundry detergent brands | 12.1K | 6.6% | 4 | | Jul 2026 | Laundry detergent brands | 14.8K | 7.5% | 4 | | Aug 2026 | Laundry detergent brands | 14.8K | 6.4% | 4 | | Sep 2026 | Laundry detergent brands | 18.1K | 9.2% | 4 | ## How are Persil’s branded searches counted? Brandwave collects information about searches that people make online using Persil’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “persil” ## Which laundry detergent brands compete with Persil? - [Tide](/demand/us/brands/tide): Head-to-head: /demand/us/compare/persil-vs-tide - [Arm & Hammer](/demand/us/brands/arm-and-hammer): Head-to-head: /demand/us/compare/arm-and-hammer-vs-persil - [Gain](/demand/us/brands/gain): Head-to-head: /demand/us/compare/gain-vs-persil - [all](/demand/us/brands/all-laundry): Head-to-head: /demand/us/compare/all-laundry-vs-persil - [Purex](/demand/us/brands/purex): Head-to-head: /demand/us/compare/persil-vs-purex - [Dropps](/demand/us/brands/dropps) - [Blueland](/demand/us/brands/blueland) - [Seventh Generation](/demand/us/brands/seventh-generation) - [Tru Earth](/demand/us/brands/tru-earth) ## Who owns Persil? Persil is owned by Unilever. Brandwave also tracks Liquid I.V., Axe, Ben & Jerry's, Degree, Dove, Dr. Squatch, Lipton, Schmidt’s, SmartyPants and TRESemmé, owned by the same company, in the United States. - [Unilever](/demand/us/companies/unilever): Owns 33 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Persil? Persil is owned by Unilever. Brandwave also tracks Liquid I.V., Axe, Ben & Jerry's, Degree, Dove, Dr. Squatch, Lipton, Schmidt’s, SmartyPants and TRESemmé, owned by the same company, in the United States. ## Cite this page Brandwave. "Persil: search popularity in the United States". https://gobrandwave.com/demand/us/brands/persil This page is also available as HTML at https://gobrandwave.com/demand/us/brands/persil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.