--- title: "Pepto-Bismol: search popularity in the United States" description: "Pepto-Bismol makes liquid and chewable remedies for upset stomach and diarrhea. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/pepto-bismol" publisher: "Brandwave" --- # Pepto-Bismol: search popularity in the United States Pepto-Bismol makes liquid and chewable remedies for upset stomach and diarrhea. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pepto-Bismol - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among heartburn and digestive brands**: 31.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Heartburn and digestive brands | 1 | 31.1% | 301K | - [Heartburn and digestive brands](/demand/us/categories/us-heartburn-and-digestive-brands) ## Top heartburn and digestive brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pepto-Bismol was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pepto-Bismol is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tums | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pepcid | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Prilosec OTC | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Pepto-Bismol | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Gaviscon | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Nexium | 6th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about heartburn and digestive brands - Asked ChatGPT "What's the best medicine for heartburn?": 1. Tums, 2. Pepcid, 3. Prilosec OTC - Asked ChatGPT "What's the best antacid?": 1. Tums, 2. Gaviscon, 3. Pepcid, 4. Prilosec OTC - Asked ChatGPT "What should I take for an upset stomach?": 1. Pepto-Bismol, 2. Tums - Searched Google, AI Overview "heartburn medicine": 1. Tums, 2. Pepto-Bismol, 3. Pepcid, 4. Prilosec OTC, 5. Nexium - Searched Google, AI Overview "antacid": 1. Tums Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for Pepto-Bismol changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pepto-Bismol in the United States held steady at 301K. - Across the 12 months ending September 2026, Pepto-Bismol’s share of searches among heartburn and digestive brands in the United States peaked at 33.5% in February 2026 and was lowest at 26.9% in June 2026. ## How did search popularity change for United States heartburn and digestive brands in September 2026? - Estimated monthly branded searches for Pepcid in the United States rose 22.4% over 12 measured months, from 201K to 246K in September 2026. - Estimated monthly branded searches for Prilosec OTC in the United States fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Heartburn and digestive brands | 301K | 31.6% | 1 | | Nov 2025 | Heartburn and digestive brands | 246K | 28.7% | 1 | | Dec 2025 | Heartburn and digestive brands | 301K | 32.1% | 1 | | Jan 2026 | Heartburn and digestive brands | 301K | 31.6% | 1 | | Feb 2026 | Heartburn and digestive brands | 301K | 33.5% | 1 | | Mar 2026 | Heartburn and digestive brands | 301K | 30.2% | 1 | | Apr 2026 | Heartburn and digestive brands | 301K | 31.1% | 1 | | May 2026 | Heartburn and digestive brands | 301K | 31.1% | 1 | | Jun 2026 | Heartburn and digestive brands | 246K | 26.9% | 2 | | Jul 2026 | Heartburn and digestive brands | 301K | 31.6% | 1 | | Aug 2026 | Heartburn and digestive brands | 301K | 31.1% | 1 | | Sep 2026 | Heartburn and digestive brands | 301K | 31.1% | 1 | ## How are Pepto-Bismol’s branded searches counted? Brandwave collects information about searches that people make online using Pepto-Bismol’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pepto bismol” ## Which heartburn and digestive brands compete with Pepto-Bismol? - [Pepcid](/demand/us/brands/pepcid): Head-to-head: /demand/us/compare/pepcid-vs-pepto-bismol - [Prilosec OTC](/demand/us/brands/prilosec): Head-to-head: /demand/us/compare/pepto-bismol-vs-prilosec - [Tums](/demand/us/brands/tums): Head-to-head: /demand/us/compare/pepto-bismol-vs-tums - [Nexium](/demand/us/brands/nexium): Head-to-head: /demand/us/compare/nexium-vs-pepto-bismol - [Gaviscon](/demand/us/brands/gaviscon): Head-to-head: /demand/us/compare/gaviscon-vs-pepto-bismol ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Pepto-Bismol: search popularity in the United States". https://gobrandwave.com/demand/us/brands/pepto-bismol This page is also available as HTML at https://gobrandwave.com/demand/us/brands/pepto-bismol. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.