--- title: "Pepperidge Farm: search popularity in the United States" description: "An American bakery brand making cookies, crackers and bread. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/pepperidge-farm" publisher: "Brandwave" --- # Pepperidge Farm: search popularity in the United States An American bakery brand making cookies, crackers and bread. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pepperidge Farm - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among cookie brands**: 5.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cookie brands | 4 | 5.7% | 27.1K | - [Cookie brands](/demand/us/categories/us-cookie-brands) ## Top cookie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Pepperidge Farm was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Pepperidge Farm is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pepperidge Farm | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Tate's Bake Shop | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Chips Ahoy | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Oreo | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Nutter Butter | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Lenny & Larry's | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about cookie brands - Asked ChatGPT "What are the best store-bought cookies?": 1. Pepperidge Farm, 2. Chips Ahoy, 3. Tate's Bake Shop, 4. Oreo - Asked ChatGPT "Which cookie brand tastes most homemade?": 1. Pepperidge Farm, 2. Tate's Bake Shop - Asked ChatGPT "What's the best protein cookie?": 1. Lenny & Larry's - Searched Google, AI Overview "cookie brands": 1. Oreo, 2. Chips Ahoy, 3. Tate's Bake Shop, 4. Nutter Butter, 5. Pepperidge Farm Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for Pepperidge Farm changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pepperidge Farm in the United States held steady at 27.1K. - Across the 12 months ending September 2026, Pepperidge Farm’s share of searches among cookie brands in the United States peaked at 12% in December 2025 and was lowest at 5% in March 2026. ## How did search popularity change for United States cookie brands in September 2026? - In September 2026, Nutter Butter gained share of searches among cookie brands in the United States, from 16.4% to 23%. - In September 2026, Oreo lost share of searches among cookie brands in the United States, from 54.6% to 51.4%. - In September 2026, Tate's Bake Shop lost share of searches among cookie brands in the United States, from 7.3% to 5.7%. - In September 2026, Chips Ahoy lost share of searches among cookie brands in the United States, from 13.4% to 12.6%. - In September 2026, Lenny & Larry's lost share of searches among cookie brands in the United States, from 2.2% to 1.7%. - In September 2026, Pepperidge Farm rose from 5th to 4th among cookie brands in the United States. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cookie brands | 27.1K | 5.7% | 4 | | Nov 2025 | Cookie brands | 33.1K | 8% | 5 | | Dec 2025 | Cookie brands | 49.5K | 12% | 4 | | Jan 2026 | Cookie brands | 27.1K | 6% | 5 | | Feb 2026 | Cookie brands | 22.2K | 5.7% | 5 | | Mar 2026 | Cookie brands | 22.2K | 5% | 5 | | Apr 2026 | Cookie brands | 22.2K | 5.1% | 5 | | May 2026 | Cookie brands | 22.2K | 5.1% | 5 | | Jun 2026 | Cookie brands | 22.2K | 5.9% | 5 | | Jul 2026 | Cookie brands | 22.2K | 6.2% | 5 | | Aug 2026 | Cookie brands | 27.1K | 6% | 5 | | Sep 2026 | Cookie brands | 27.1K | 5.7% | 4 | ## How are Pepperidge Farm’s branded searches counted? Brandwave collects information about searches that people make online using Pepperidge Farm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pepperidge farm cookies” ## Which cookie brands compete with Pepperidge Farm? - [Oreo](/demand/us/brands/oreo): Head-to-head: /demand/us/compare/oreo-vs-pepperidge-farm - [Nutter Butter](/demand/us/brands/nutter-butter): Head-to-head: /demand/us/compare/nutter-butter-vs-pepperidge-farm - [Chips Ahoy](/demand/us/brands/chips-ahoy): Head-to-head: /demand/us/compare/chips-ahoy-vs-pepperidge-farm - [Tate's Bake Shop](/demand/us/brands/tates-bake-shop): Head-to-head: /demand/us/compare/pepperidge-farm-vs-tates-bake-shop - [Lenny & Larry's](/demand/us/brands/lenny-and-larrys): Head-to-head: /demand/us/compare/lenny-and-larrys-vs-pepperidge-farm ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Pepperidge Farm: search popularity in the United States". https://gobrandwave.com/demand/us/brands/pepperidge-farm This page is also available as HTML at https://gobrandwave.com/demand/us/brands/pepperidge-farm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.