--- title: "Peet's Coffee: search popularity in the United States" description: "An American coffee roaster and café chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/peets-coffee" publisher: "Brandwave" --- # Peet's Coffee: search popularity in the United States An American coffee roaster and café chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Peet's Coffee - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among coffee chains**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Coffee chains | 6 | 1.6% | 450K | | Coffee brands | 1 | 40.9% | 450K | - [Coffee chains in the US](/demand/us/categories/us-coffee-chains) - [Coffee brands](/demand/us/categories/us-coffee-brands) ## Top coffee chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Peet's Coffee appeared in all three answers. Peet's Coffee is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Starbucks | 1st | 3 of 3 | 3 of 3 | | Dunkin' | 2nd | 3 of 3 | 3 of 3 | | Peet's Coffee | 3rd | 3 of 3 | 3 of 3 | | Dutch Bros | 4th | 3 of 3 | 3 of 3 | | Caribou Coffee | 5th | 1 of 3 | 1 of 3 | | Tim Hortons | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about coffee chains - Asked ChatGPT "Which coffee chain is best in the US?": 1. Starbucks, 2. Dunkin', 3. Peet's Coffee, 4. Dutch Bros - Asked ChatGPT "What are the best coffee chains in the US?": 1. Starbucks, 2. Peet's Coffee, 3. Dunkin', 4. Dutch Bros, 5. Caribou Coffee - Asked ChatGPT "What's the best US coffee chain for iced coffee?": 1. Dunkin', 2. Starbucks, 3. Dutch Bros, 4. Peet's Coffee Not named in any answer: Tim Hortons. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Peet's Coffee changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Peet's Coffee in the United States fell from 550K to 450K. - Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee chains in the United States held steady, from 1.2% to 1.6%. - Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee brands in the United States increased from 39.2% to 40.9%. - Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee brands in the United States peaked at 47% in August 2026 and was lowest at 20.8% in December 2025. ## How did search popularity change for United States coffee chains in September 2026? - In September 2026, Starbucks gained share of searches among coffee chains in the United States, from 43.3% to 48.1%. - In September 2026, Dunkin' lost share of searches among coffee chains in the United States, from 42.1% to 38.3%. - In September 2026, Dutch Bros lost share of searches among coffee chains in the United States, from 7.1% to 6.5%. - Estimated monthly branded searches for Peet's Coffee in the United States fell 18.2% over 12 measured months, from 550K to 450K in September 2026. ## How did search popularity change for United States coffee brands in September 2026? - In September 2026, Lifeboost overtook Counter Culture Coffee to rank 13th among coffee brands in the United States, with 2.5% of the searches. - In September 2026, Dunkin' overtook Onyx Coffee Lab and Stumptown to rank 9th among coffee brands in the United States, with 3% of the searches. - In September 2026, Illy overtook Lavazza and 3 others to rank 7th among coffee brands in the United States, with 3.7% of the searches. - In September 2026, Black Rifle Coffee gained share of searches among coffee brands in the United States, from 9.4% to 10%. - In September 2026, Bulletproof gained share of searches among coffee brands in the United States, from 1.9% to 2.5%. - In September 2026, Peet's Coffee lost share of searches among coffee brands in the United States, from 47% to 40.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Coffee chains | 550K | 1.2% | 6 | | Nov 2025 | Coffee chains | 550K | 1.1% | 6 | | Dec 2025 | Coffee chains | 550K | 1.2% | 6 | | Jan 2026 | Coffee chains | 550K | 1.6% | 5 | | Feb 2026 | Coffee chains | 450K | 1.6% | 5 | | Mar 2026 | Coffee chains | 450K | 1.5% | 6 | | Apr 2026 | Coffee chains | 450K | 1.7% | 6 | | May 2026 | Coffee chains | 550K | 2% | 6 | | Jun 2026 | Coffee chains | 450K | 1.6% | 6 | | Jul 2026 | Coffee chains | 450K | 1.6% | 6 | | Aug 2026 | Coffee chains | 550K | 1.8% | 6 | | Sep 2026 | Coffee chains | 450K | 1.6% | 6 | | Oct 2025 | Coffee brands | 550K | 39.2% | 1 | | Nov 2025 | Coffee brands | 550K | 28.9% | 2 | | Dec 2025 | Coffee brands | 550K | 20.8% | 2 | | Jan 2026 | Coffee brands | 550K | 40.1% | 1 | | Feb 2026 | Coffee brands | 450K | 35.6% | 1 | | Mar 2026 | Coffee brands | 450K | 36% | 1 | | Apr 2026 | Coffee brands | 450K | 37.7% | 1 | | May 2026 | Coffee brands | 550K | 45.5% | 1 | | Jun 2026 | Coffee brands | 450K | 43.2% | 1 | | Jul 2026 | Coffee brands | 450K | 41.9% | 1 | | Aug 2026 | Coffee brands | 550K | 47% | 1 | | Sep 2026 | Coffee brands | 450K | 40.9% | 1 | ## How are Peet's Coffee’s branded searches counted? Brandwave collects information about searches that people make online using Peet's Coffee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “peets coffee” ## Which coffee chains compete with Peet's Coffee? - [Starbucks](/demand/us/brands/starbucks): Head-to-head: /demand/us/compare/peets-coffee-vs-starbucks - [Dunkin'](/demand/us/brands/dunkin): Head-to-head: /demand/us/compare/dunkin-vs-peets-coffee - [Dutch Bros](/demand/us/brands/dutch-bros): Head-to-head: /demand/us/compare/dutch-bros-vs-peets-coffee - [Tim Hortons](/demand/us/brands/tim-hortons): Head-to-head: /demand/us/compare/peets-coffee-vs-tim-hortons - [Caribou Coffee](/demand/us/brands/caribou-coffee): Head-to-head: /demand/us/compare/caribou-coffee-vs-peets-coffee ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Peet's Coffee: search popularity in the United States". https://gobrandwave.com/demand/us/brands/peets-coffee This page is also available as HTML at https://gobrandwave.com/demand/us/brands/peets-coffee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.