--- title: "Paperless Post: search popularity in the United States" description: "Paperless Post sends digital and printed invitations and cards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/paperless-post" publisher: "Brandwave" --- # Paperless Post: search popularity in the United States Paperless Post sends digital and printed invitations and cards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Paperless Post - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among wedding invitation companies**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wedding invitation companies | 9 | 1.1% | 390 | - [Wedding invitation companies in the US](/demand/us/categories/us-wedding-invitation-companies) ## Top wedding invitation companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Paperless Post was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Paperless Post is the second most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Minted | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Paperless Post | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Basic Invite | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Zazzle | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Canva | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Greenvelope | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Zola | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Vistaprint | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Shutterfly | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about wedding invitation companies - Asked ChatGPT "Where's the best place to order wedding invitations online?": 1. Minted, 2. Zola, 3. Shutterfly, 4. Paperless Post, 5. Canva - Asked ChatGPT "Which company has the best affordable wedding invitations?": 1. Zazzle, 2. Minted, 3. Vistaprint, 4. Basic Invite, 5. Canva, 6. Zola - Asked ChatGPT "Should I send digital wedding invitations, and which service is best?": 1. Greenvelope, 2. Paperless Post - Searched Google, AI Overview "wedding invitations": 1. Basic Invite, 2. Minted - Searched Google, AI Overview "digital wedding invitations": 1. Paperless Post, 2. Canva, 3. Zazzle Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026. ## How has branded search demand for Paperless Post changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Paperless Post in the United States fell from 1.9K to 390. - Across the 12 months ending September 2026, Paperless Post’s share of searches among wedding invitation companies in the United States decreased from 3.5% to 1.1%. - Across the 12 months ending September 2026, Paperless Post’s share of searches among wedding invitation companies in the United States peaked at 4.6% in June 2026 and was lowest at 1.1% in September 2026. - Across the 12 months ending September 2026, Paperless Post fell from 7th to 9th among wedding invitation companies in the United States. ## How did search popularity change for United States wedding invitation companies in September 2026? - In September 2026, Greenvelope overtook Minted to become the leader among wedding invitation companies in the United States, with 50.7% of the searches. - In September 2026, Shutterfly overtook Zola to rank 6th among wedding invitation companies in the United States, with 4.5% of the searches. - In September 2026, Basic Invite gained share of searches among wedding invitation companies in the United States, from 4.8% to 6.7%. - In September 2026, Zazzle gained share of searches among wedding invitation companies in the United States, from 4% to 5.3%. - In September 2026, Zola gained share of searches among wedding invitation companies in the United States, from 3.2% to 4.5%. - In September 2026, Minted lost share of searches among wedding invitation companies in the United States, from 37.1% to 12.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wedding invitation companies | 1.9K | 3.5% | 7 | | Nov 2025 | Wedding invitation companies | 1.3K | 2.6% | 9 | | Dec 2025 | Wedding invitation companies | 1.3K | 2.3% | 9 | | Jan 2026 | Wedding invitation companies | 1.6K | 1.7% | 9 | | Feb 2026 | Wedding invitation companies | 2.9K | 4.1% | 9 | | Mar 2026 | Wedding invitation companies | 2.9K | 2.9% | 8 | | Apr 2026 | Wedding invitation companies | 2.4K | 2.6% | 8 | | May 2026 | Wedding invitation companies | 3.6K | 3.8% | 5 | | Jun 2026 | Wedding invitation companies | 4.4K | 4.6% | 4 | | Jul 2026 | Wedding invitation companies | 1.9K | 2.5% | 7 | | Aug 2026 | Wedding invitation companies | 1.3K | 2.2% | 8 | | Sep 2026 | Wedding invitation companies | 390 | 1.1% | 9 | ## How are Paperless Post’s branded searches counted? Brandwave collects information about searches that people make online using Paperless Post’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “paperless post wedding invitations” ## Which wedding invitation companies compete with Paperless Post? - [Greenvelope](/demand/us/brands/greenvelope) - [Canva](/demand/us/brands/canva) - [Minted](/demand/us/brands/minted) - [Basic Invite](/demand/us/brands/basic-invite): Head-to-head: /demand/us/compare/basic-invite-vs-paperless-post - [Zazzle](/demand/us/brands/zazzle): Head-to-head: /demand/us/compare/paperless-post-vs-zazzle - [Shutterfly](/demand/us/brands/shutterfly): Head-to-head: /demand/us/compare/paperless-post-vs-shutterfly - [Zola](/demand/us/brands/zola): Head-to-head: /demand/us/compare/paperless-post-vs-zola - [Vistaprint](/demand/us/brands/vistaprint): Head-to-head: /demand/us/compare/paperless-post-vs-vistaprint ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Paperless Post: search popularity in the United States". https://gobrandwave.com/demand/us/brands/paperless-post This page is also available as HTML at https://gobrandwave.com/demand/us/brands/paperless-post. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.