--- title: "Pacific Foods: search popularity in the United States" description: "An American brand of soups, broths and plant-based drinks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/pacific-foods" publisher: "Brandwave" --- # Pacific Foods: search popularity in the United States An American brand of soups, broths and plant-based drinks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pacific Foods - **Owned by**: Campbell's - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among soup brands**: 2.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Soup brands | 5 | 2.6% | 7.8K | - [Soup brands](/demand/us/categories/us-soup-brands) ## Top soup brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pacific Foods appeared in all five answers. Pacific Foods is the joint third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Campbell's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Progresso | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Amy's | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Pacific Foods | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Rao's | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Health Valley | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Heinz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about soup brands - Asked ChatGPT "Which soup brand should I buy in the US?": 1. Campbell's, 2. Progresso, 3. Pacific Foods, 4. Amy's, 5. Health Valley - Asked ChatGPT "What are the best soup brands in the US?": 1. Pacific Foods, 2. Progresso, 3. Campbell's, 4. Amy's, 5. Rao's, 6. Health Valley - Asked ChatGPT "What's the best soup brand in the US for easy lunches?": 1. Progresso, 2. Campbell's, 3. Amy's, 4. Pacific Foods - Searched Google, AI Overview "soup brands": 1. Campbell's, 2. Progresso, 3. Amy's, 4. Pacific Foods, 5. Rao's - Searched Google, AI Overview "canned soup brands": 1. Campbell's, 2. Progresso, 3. Amy's, 4. Pacific Foods Not named in any answer: Heinz. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How has branded search demand for Pacific Foods changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pacific Foods in the United States held steady at 7.8K. - Across the 12 months ending September 2026, Pacific Foods’ share of searches among soup brands in the United States peaked at 3.5% in January 2026 and was lowest at 1.1% in November 2025. - Across the 12 months ending September 2026, Pacific Foods rose from 6th to 5th among soup brands in the United States. ## How did search popularity change for United States soup brands in September 2026? - In September 2026, Progresso overtook Heinz to rank 2nd among soup brands in the United States, with 11.2% of the searches. - In September 2026, Campbell's gained share of searches among soup brands in the United States, from 68.6% to 69.6%. - In September 2026, Amy's gained share of searches among soup brands in the United States, from 4.4% to 5%. - In September 2026, Heinz lost share of searches among soup brands in the United States, from 11.7% to 9%. - Estimated monthly branded searches for Health Valley in the United States fell 45% over 12 measured months, from 1.7K to 930 in September 2026. - Estimated monthly branded searches for Rao's in the United States fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Soup brands | 7.8K | 2.6% | 6 | | Nov 2025 | Soup brands | 9.5K | 1.1% | 5 | | Dec 2025 | Soup brands | 11K | 2.8% | 4 | | Jan 2026 | Soup brands | 11.7K | 3.5% | 5 | | Feb 2026 | Soup brands | 7.8K | 3.2% | 5 | | Mar 2026 | Soup brands | 7.3K | 2.8% | 5 | | Apr 2026 | Soup brands | 7K | 2.9% | 5 | | May 2026 | Soup brands | 7K | 3% | 5 | | Jun 2026 | Soup brands | 5.4K | 2.4% | 5 | | Jul 2026 | Soup brands | 5.7K | 2.6% | 5 | | Aug 2026 | Soup brands | 7K | 3% | 5 | | Sep 2026 | Soup brands | 7.8K | 2.6% | 5 | ## How are Pacific Foods’ branded searches counted? Brandwave collects information about searches that people make online using Pacific Foods’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pacific foods” - “pacific soup” ## Which soup brands compete with Pacific Foods? - [Campbell's](/demand/us/brands/campbells) - [Progresso](/demand/us/brands/progresso): Head-to-head: /demand/us/compare/pacific-foods-vs-progresso - [Heinz](/demand/us/brands/heinz): Head-to-head: /demand/us/compare/heinz-vs-pacific-foods - [Amy's](/demand/us/brands/amy-s): Head-to-head: /demand/us/compare/amy-s-vs-pacific-foods - [Rao's](/demand/us/brands/rao-s): Head-to-head: /demand/us/compare/pacific-foods-vs-rao-s - [Health Valley](/demand/us/brands/health-valley): Head-to-head: /demand/us/compare/health-valley-vs-pacific-foods ## Who owns Pacific Foods? Pacific Foods is owned by Campbell's. Brandwave also tracks Campbell's, owned by the same company, in the United States. - [Campbell's](/demand/us/companies/campbells): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Pacific Foods? Pacific Foods is owned by Campbell's. Brandwave also tracks Campbell's, owned by the same company, in the United States. ## Cite this page Brandwave. "Pacific Foods: search popularity in the United States". https://gobrandwave.com/demand/us/brands/pacific-foods This page is also available as HTML at https://gobrandwave.com/demand/us/brands/pacific-foods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.