--- title: "Outre: search popularity in the United States" description: "Outre makes wigs, braids and hair extensions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/outre" publisher: "Brandwave" --- # Outre: search popularity in the United States Outre makes wigs, braids and hair extensions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Outre - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among wig brands**: 2.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wig brands | 5 | 2.6% | 8.5K | - [Wig brands](/demand/us/categories/us-wig-brands) ## Top wig brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Outre was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Outre is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Luvme | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | UNice | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Outre | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Jon Renau | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Raquel Welch | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Uniwigs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | West Kiss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wig brands - Asked ChatGPT "Which wig brand should I buy in the US?": 1. Outre, 2. Luvme, 3. UNice, 4. Jon Renau - Asked ChatGPT "What are the best wig brands in the US?": 1. Luvme, 2. Outre, 3. UNice, 4. Jon Renau, 5. Raquel Welch - Asked ChatGPT "What's the best wig brand in the US for natural-looking human hair?": 1. Luvme, 2. Jon Renau, 3. UNice - Searched Google, AI Overview "wigs": named none of the brands we track - Searched Google, AI Overview "human hair wigs": 1. UNice, 2. Luvme Not named in any answer: Uniwigs and West Kiss. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Outre changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Outre in the United States rose from 7.3K to 8.5K. - Across the 12 months ending September 2026, Outre’s share of searches among wig brands in the United States peaked at 2.9% in August 2026 and was lowest at 1.9% in December 2025. - Across the 12 months ending September 2026, Outre rose from 6th to 5th among wig brands in the United States. ## How did search popularity change for United States wig brands in September 2026? - In September 2026, UNice gained share of searches among wig brands in the United States, from 19.8% to 22.5%. - In September 2026, Raquel Welch gained share of searches among wig brands in the United States, from 4.8% to 6.8%. - In September 2026, Luvme lost share of searches among wig brands in the United States, from 65.8% to 61.1%. - Estimated monthly branded searches for Uniwigs in the United States rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026. - Estimated monthly branded searches for Outre in the United States rose 16.4% over 12 measured months, from 7.3K to 8.5K in September 2026. - Estimated monthly branded searches for West Kiss in the United States fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wig brands | 7.3K | 2.2% | 6 | | Nov 2025 | Wig brands | 7.3K | 2.2% | 6 | | Dec 2025 | Wig brands | 6.3K | 1.9% | 6 | | Jan 2026 | Wig brands | 7.3K | 2.2% | 6 | | Feb 2026 | Wig brands | 7.3K | 2.1% | 6 | | Mar 2026 | Wig brands | 7.3K | 2.1% | 6 | | Apr 2026 | Wig brands | 6.3K | 2.2% | 6 | | May 2026 | Wig brands | 6.3K | 2% | 6 | | Jun 2026 | Wig brands | 6.3K | 2.2% | 6 | | Jul 2026 | Wig brands | 7.8K | 2.8% | 5 | | Aug 2026 | Wig brands | 9K | 2.9% | 5 | | Sep 2026 | Wig brands | 8.5K | 2.6% | 5 | ## How are Outre’s branded searches counted? Brandwave collects information about searches that people make online using Outre’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “outre hair” - “outre wigs” ## Which wig brands compete with Outre? - [Luvme](/demand/us/brands/luvme-hair) - [UNice](/demand/us/brands/unice-hair): Head-to-head: /demand/us/compare/outre-vs-unice-hair - [Raquel Welch](/demand/us/brands/raquel-welch-wigs): Head-to-head: /demand/us/compare/outre-vs-raquel-welch-wigs - [Uniwigs](/demand/us/brands/uniwigs): Head-to-head: /demand/us/compare/outre-vs-uniwigs - [West Kiss](/demand/us/brands/west-kiss-hair): Head-to-head: /demand/us/compare/outre-vs-west-kiss-hair - [Jon Renau](/demand/us/brands/jon-renau): Head-to-head: /demand/us/compare/jon-renau-vs-outre ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Outre: search popularity in the United States". https://gobrandwave.com/demand/us/brands/outre This page is also available as HTML at https://gobrandwave.com/demand/us/brands/outre. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.