---
title: "Otherland: search popularity in the United States"
description: "Otherland makes candles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/otherland"
publisher: "Brandwave"
---

# Otherland: search popularity in the United States

Otherland makes candles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Otherland
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among candle brands**: 0.22%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Candle brands | 18 | 0.22% | 1.3K |

- [Candle brands](/demand/us/categories/us-candle-brands)

## Top candle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Otherland was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Otherland is the 13th most recommended of the 18.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Diptyque | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Voluspa | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Le Labo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Yankee Candle | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Nest New York | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Bath & Body Works | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| P.F. Candle Co. | 7th | 2 of 3 | 1 of 2 | 3 of 5 |
| Trudon | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Capri Blue | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Jo Malone | 10th | 1 of 3 | 0 of 2 | 1 of 5 |
| Boy Smells | 11th | 1 of 3 | 1 of 2 | 2 of 5 |
| Goose Creek | 12th | 0 of 3 | 2 of 2 | 2 of 5 |
| Otherland | 13th | 1 of 3 | 0 of 2 | 1 of 5 |
| Byredo | 14th | 1 of 3 | 0 of 2 | 1 of 5 |
| Paddywax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Brooklyn Candle Studio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Apotheke | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Homesick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about candle brands

- Asked ChatGPT "Which candle brand should I buy?": 1. Voluspa, 2. Diptyque, 3. Yankee Candle, 4. P.F. Candle Co., 5. Bath & Body Works
- Asked ChatGPT "What are the best candle brands?": 1. Diptyque, 2. Jo Malone, 3. Voluspa, 4. Le Labo, 5. Nest New York, 6. Yankee Candle, 7. P.F. Candle Co., 8. Otherland, 9. Trudon, 10. Boy Smells, 11. Byredo
- Asked ChatGPT "What are the best smelling candles?": 1. Capri Blue, 2. Diptyque, 3. Nest New York, 4. Voluspa, 5. Le Labo, 6. Yankee Candle, 7. Bath & Body Works
- Searched Google, AI Overview "candles": 1. Bath & Body Works, 2. Goose Creek
- Searched Google, AI Overview "best candles": 1. Diptyque, 2. Trudon, 3. Le Labo, 4. Boy Smells, 5. Voluspa, 6. P.F. Candle Co., 7. Goose Creek

Not named in any answer: Paddywax, Brooklyn Candle Studio, Apotheke and Homesick.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for Otherland changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Otherland in the United States fell from 1.9K to 1.3K.
- Across the 12 months ending September 2026, Otherland’s share of searches among candle brands in the United States held steady, from 0.27% to 0.22%.

## How did search popularity change for United States candle brands in September 2026?

- In September 2026, Nest New York overtook Jo Malone to rank 5th among candle brands in the United States, with 3.1% of the searches.
- In September 2026, Voluspa overtook Jo Malone to rank 6th among candle brands in the United States, with 3.1% of the searches.
- In September 2026, Bath & Body Works gained share of searches among candle brands in the United States, from 4.5% to 5.6%.
- In September 2026, Yankee Candle gained share of searches among candle brands in the United States, from 50.3% to 51.2%.
- In September 2026, Diptyque lost share of searches among candle brands in the United States, from 12.4% to 8.4%.
- Capri Blue’s share of searches among candle brands in the United States has lost ground for 3 months in a row, from 1.9% to 0.75% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Candle brands | 1.9K | 0.27% | 18 |
| Nov 2025 | Candle brands | 2.4K | 0.23% | 18 |
| Dec 2025 | Candle brands | 2.4K | 0.17% | 18 |
| Jan 2026 | Candle brands | 1.9K | 0.32% | 18 |
| Feb 2026 | Candle brands | 1.6K | 0.33% | 18 |
| Mar 2026 | Candle brands | 1.6K | 0.36% | 18 |
| Apr 2026 | Candle brands | 1.3K | 0.3% | 18 |
| May 2026 | Candle brands | 1.6K | 0.36% | 18 |
| Jun 2026 | Candle brands | 1.3K | 0.3% | 18 |
| Jul 2026 | Candle brands | 1K | 0.22% | 18 |
| Aug 2026 | Candle brands | 1K | 0.17% | 18 |
| Sep 2026 | Candle brands | 1.3K | 0.22% | 18 |

## How are Otherland’s branded searches counted?

Brandwave collects information about searches that people make online using Otherland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “otherland candles”

## Which candle brands compete with Otherland?

- [Yankee Candle](/demand/us/brands/yankee-candle)
- [Goose Creek](/demand/us/brands/goose-creek)
- [Diptyque](/demand/us/brands/diptyque)
- [Bath & Body Works](/demand/us/brands/bath-body-works)
- [Nest New York](/demand/us/brands/nest-new-york)
- [Voluspa](/demand/us/brands/voluspa)
- [Jo Malone](/demand/us/brands/jo-malone)
- [P.F. Candle Co.](/demand/us/brands/pf-candle-co)
- [Le Labo](/demand/us/brands/le-labo)
- [Trudon](/demand/us/brands/trudon)
- [Paddywax](/demand/us/brands/paddywax)
- [Brooklyn Candle Studio](/demand/us/brands/brooklyn-candle-studio)
- [Boy Smells](/demand/us/brands/boy-smells): Head-to-head: /demand/us/compare/boy-smells-vs-otherland
- [Capri Blue](/demand/us/brands/capri-blue): Head-to-head: /demand/us/compare/capri-blue-vs-otherland
- [Apotheke](/demand/us/brands/apotheke): Head-to-head: /demand/us/compare/apotheke-vs-otherland
- [Homesick](/demand/us/brands/homesick): Head-to-head: /demand/us/compare/homesick-vs-otherland
- [Byredo](/demand/us/brands/byredo): Head-to-head: /demand/us/compare/byredo-vs-otherland

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Otherland: search popularity in the United States". https://gobrandwave.com/demand/us/brands/otherland

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/otherland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.