---
title: "Oral-B: search popularity in the United States"
description: "Oral-B offers electric toothbrushes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/oral-b"
publisher: "Brandwave"
---

# Oral-B: search popularity in the United States

Oral-B offers electric toothbrushes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Oral-B
- **Owned by**: Procter & Gamble
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among oral care brands**: 7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Oral care brands | 6 | 7% | 33.1K |

- [Oral care brands](/demand/us/categories/us-oral-care-brands)

## Top oral care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oral-B was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Oral-B is the fifth most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Colgate | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Crest | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Sensodyne | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Philips Sonicare | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Oral-B | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Boka | 6th | 0 of 3 | 2 of 2 | 2 of 5 |
| Davids | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Tom’s of Maine | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Marvis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Cocofloss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hello | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Quip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Arm & Hammer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Burst | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about oral care brands

- Asked ChatGPT "Which toothpaste should I use?": 1. Colgate, 2. Sensodyne, 3. Crest
- Asked ChatGPT "What are the best toothpaste brands?": 1. Colgate, 2. Sensodyne, 3. Crest, 4. Tom’s of Maine
- Asked ChatGPT "What is the best electric toothbrush?": 1. Philips Sonicare, 2. Oral-B
- Searched Google, AI Overview "toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Davids, 5. Boka
- Searched Google, AI Overview "best toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Boka

Not named in any answer: Marvis, Cocofloss, Hello, Quip, Arm & Hammer, Burst and Bite.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for Oral-B changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Oral-B in the United States held steady at 33.1K.
- Across the 12 months ending September 2026, Oral-B’s share of searches among oral care brands in the United States decreased from 7.7% to 7%.
- Across the 12 months ending September 2026, Oral-B’s share of searches among oral care brands in the United States peaked at 9.1% in November 2025 and was lowest at 5.7% in July 2026.
- Across the 12 months ending September 2026, Oral-B rose from 7th to 6th among oral care brands in the United States.

## How did search popularity change for United States oral care brands in September 2026?

- In September 2026, Sensodyne overtook Colgate and Crest to rank 3rd among oral care brands in the United States, with 10.4% of the searches.
- In September 2026, Arm & Hammer overtook Tom’s of Maine to rank 11th among oral care brands in the United States, with 3.8% of the searches.
- In September 2026, Marvis gained share of searches among oral care brands in the United States, from 13.1% to 15.6%.
- In September 2026, Colgate lost share of searches among oral care brands in the United States, from 8.7% to 7%.
- In September 2026, Hello lost share of searches among oral care brands in the United States, from 7.1% to 5.7%.
- In September 2026, Burst rose from 15th to 14th among oral care brands in the United States.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Oral care brands | 33.1K | 7.7% | 7 |
| Nov 2025 | Oral care brands | 40.5K | 9.1% | 5 |
| Dec 2025 | Oral care brands | 40.5K | 8.5% | 5 |
| Jan 2026 | Oral care brands | 33.1K | 6.6% | 8 |
| Feb 2026 | Oral care brands | 27.1K | 6% | 8 |
| Mar 2026 | Oral care brands | 33.1K | 6.9% | 8 |
| Apr 2026 | Oral care brands | 27.1K | 6.1% | 8 |
| May 2026 | Oral care brands | 27.1K | 6.2% | 8 |
| Jun 2026 | Oral care brands | 27.1K | 6.3% | 9 |
| Jul 2026 | Oral care brands | 27.1K | 5.7% | 9 |
| Aug 2026 | Oral care brands | 33.1K | 7.1% | 7 |
| Sep 2026 | Oral care brands | 33.1K | 7% | 6 |

## How are Oral-B’s branded searches counted?

Brandwave collects information about searches that people make online using Oral-B’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “oral b”

## Which oral care brands compete with Oral-B?

- [Boka](/demand/us/brands/boka)
- [Marvis](/demand/us/brands/marvis)
- [Sensodyne](/demand/us/brands/sensodyne): Head-to-head: /demand/us/compare/oral-b-vs-sensodyne
- [Crest](/demand/us/brands/crest-toothpaste): Head-to-head: /demand/us/compare/crest-toothpaste-vs-oral-b
- [Colgate](/demand/us/brands/colgate): Head-to-head: /demand/us/compare/colgate-vs-oral-b
- [Philips Sonicare](/demand/us/brands/philips-sonicare): Head-to-head: /demand/us/compare/oral-b-vs-philips-sonicare
- [Cocofloss](/demand/us/brands/cocofloss): Head-to-head: /demand/us/compare/cocofloss-vs-oral-b
- [Hello](/demand/us/brands/hello-products)
- [Quip](/demand/us/brands/quip-toothbrush)
- [Arm & Hammer](/demand/us/brands/arm-and-hammer)
- [Tom’s of Maine](/demand/us/brands/toms-of-maine)
- [Davids](/demand/us/brands/davids-toothpaste)
- [Burst](/demand/us/brands/burst-oral-care)
- [Bite](/demand/us/brands/bite-toothpaste)

## Who owns Oral-B?

Oral-B is owned by Procter & Gamble. Brandwave also tracks Native, Head & Shoulders, Old Spice, Pantene and Secret, owned by the same company, in the United States.

- [Procter & Gamble](/demand/us/companies/procter-and-gamble): Owns 17 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Oral-B?

Oral-B is owned by Procter & Gamble. Brandwave also tracks Native, Head & Shoulders, Old Spice, Pantene and Secret, owned by the same company, in the United States.

## Cite this page

Brandwave. "Oral-B: search popularity in the United States". https://gobrandwave.com/demand/us/brands/oral-b

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/oral-b. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.