---
title: "Optimum Nutrition: search popularity in the United States"
description: "Optimum Nutrition is a sports nutrition brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/optimum-nutrition"
publisher: "Brandwave"
---

# Optimum Nutrition: search popularity in the United States

Optimum Nutrition is a sports nutrition brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Optimum Nutrition
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among protein powder brands**: 13.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Protein powder brands | 2 | 13.5% | 49.5K |

- [Protein powder brands](/demand/us/categories/us-protein-powder-brands)

## Top protein powder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Optimum Nutrition appeared in all five answers. Optimum Nutrition is the most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Optimum Nutrition | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Dymatize | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Transparent Labs | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Vega | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Naked Nutrition | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Orgain | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Isopure | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Ghost | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Momentous | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Clean Simple Eats | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Myprotein | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ryse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Premier Protein | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Muscle Milk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Garden of Life | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about protein powder brands

- Asked ChatGPT "Which protein powder should I buy?": 1. Optimum Nutrition, 2. Transparent Labs, 3. Vega
- Asked ChatGPT "What are the best protein powder brands?": 1. Optimum Nutrition, 2. Dymatize, 3. Transparent Labs, 4. Isopure, 5. Naked Nutrition, 6. Orgain, 7. Momentous
- Asked ChatGPT "What is the best tasting protein powder?": 1. Dymatize, 2. Optimum Nutrition, 3. Ghost, 4. Transparent Labs
- Searched Google, AI Overview "protein powder": 1. Optimum Nutrition, 2. Vega, 3. Orgain
- Searched Google, AI Overview "best protein powder": 1. Optimum Nutrition, 2. Dymatize, 3. Naked Nutrition

Not named in any answer: Clean Simple Eats, Myprotein, Ryse, Premier Protein, Muscle Milk and Garden of Life.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for Optimum Nutrition changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Optimum Nutrition in the United States rose from 40.5K to 49.5K.
- Across the 12 months ending September 2026, Optimum Nutrition’s share of searches among protein powder brands in the United States increased from 10.3% to 13.5%.
- Across the 12 months ending September 2026, Optimum Nutrition’s share of searches among protein powder brands in the United States peaked at 13.5% in September 2026 and was lowest at 9.1% in April 2026.
- Across the 12 months ending September 2026, Optimum Nutrition rose from 3rd to 2nd among protein powder brands in the United States.

## How did search popularity change for United States protein powder brands in September 2026?

- In September 2026, Vega overtook Naked Nutrition to rank 11th among protein powder brands in the United States, with 4% of the searches.
- In September 2026, Optimum Nutrition overtook Orgain to rank 2nd among protein powder brands in the United States, with 13.5% of the searches.
- In September 2026, Clean Simple Eats lost share of searches among protein powder brands in the United States, from 17.2% to 16.5%.
- Estimated monthly branded searches for Dymatize in the United States rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026.
- Estimated monthly branded searches for Transparent Labs in the United States rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026.
- Estimated monthly branded searches for Ghost in the United States rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Protein powder brands | 40.5K | 10.3% | 3 |
| Nov 2025 | Protein powder brands | 40.5K | 9.5% | 3 |
| Dec 2025 | Protein powder brands | 33.1K | 10% | 4 |
| Jan 2026 | Protein powder brands | 49.5K | 10.2% | 3 |
| Feb 2026 | Protein powder brands | 40.5K | 9.8% | 3 |
| Mar 2026 | Protein powder brands | 49.5K | 11% | 3 |
| Apr 2026 | Protein powder brands | 40.5K | 9.1% | 3 |
| May 2026 | Protein powder brands | 49.5K | 11.3% | 2 |
| Jun 2026 | Protein powder brands | 49.5K | 12.7% | 2 |
| Jul 2026 | Protein powder brands | 49.5K | 10.9% | 3 |
| Aug 2026 | Protein powder brands | 49.5K | 11.5% | 3 |
| Sep 2026 | Protein powder brands | 49.5K | 13.5% | 2 |

## How are Optimum Nutrition’s branded searches counted?

Brandwave collects information about searches that people make online using Optimum Nutrition’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “optimum nutrition”

## Which protein powder brands compete with Optimum Nutrition?

- [Clean Simple Eats](/demand/us/brands/clean-simple-eats): Head-to-head: /demand/us/compare/clean-simple-eats-vs-optimum-nutrition
- [Orgain](/demand/us/brands/orgain): Head-to-head: /demand/us/compare/optimum-nutrition-vs-orgain
- [Dymatize](/demand/us/brands/dymatize): Head-to-head: /demand/us/compare/dymatize-vs-optimum-nutrition
- [Myprotein](/demand/us/brands/myprotein): Head-to-head: /demand/us/compare/myprotein-vs-optimum-nutrition
- [Ryse](/demand/us/brands/ryse): Head-to-head: /demand/us/compare/optimum-nutrition-vs-ryse
- [Transparent Labs](/demand/us/brands/transparent-labs)
- [Isopure](/demand/us/brands/isopure)
- [Premier Protein](/demand/us/brands/premier-protein)
- [Ghost](/demand/us/brands/ghost-lifestyle)
- [Vega](/demand/us/brands/vega-nutrition)
- [Naked Nutrition](/demand/us/brands/naked-nutrition)
- [Muscle Milk](/demand/us/brands/muscle-milk)
- [Garden of Life](/demand/us/brands/garden-of-life)
- [Momentous](/demand/us/brands/momentous)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Optimum Nutrition: search popularity in the United States". https://gobrandwave.com/demand/us/brands/optimum-nutrition

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/optimum-nutrition. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.