--- title: "Optimum: search popularity in the United States" description: "Optimum sells cable and fiber internet, TV and mobile plans. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/optimum-internet" publisher: "Brandwave" --- # Optimum: search popularity in the United States Optimum sells cable and fiber internet, TV and mobile plans. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Optimum - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among internet providers**: 3.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Internet providers | 10 | 3.1% | 135K | | TV providers | 6 | 0.5% | 8.1K | - [Internet providers](/demand/us/categories/us-internet-providers) - [TV providers in the US](/demand/us/categories/us-tv-providers) ## Top internet providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Optimum did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AT&T Fiber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Verizon Fios | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Google Fiber | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Spectrum | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | T-Mobile Home Internet | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Xfinity | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Starlink | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Frontier | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Cox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Optimum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about internet providers - Asked ChatGPT "Which internet provider should I choose in the US?": 1. Verizon Fios, 2. AT&T Fiber, 3. Xfinity, 4. T-Mobile Home Internet, 5. Google Fiber, 6. Frontier, 7. Spectrum - Asked ChatGPT "What are the best home internet providers in the US?": 1. Google Fiber, 2. AT&T Fiber, 3. Verizon Fios, 4. T-Mobile Home Internet, 5. Spectrum, 6. Starlink - Asked ChatGPT "What's the best home internet provider in the US for working from home?": 1. AT&T Fiber, 2. Google Fiber, 3. Verizon Fios, 4. Spectrum, 5. T-Mobile Home Internet - Searched Google, AI Overview "internet providers": 1. AT&T Fiber, 2. Verizon Fios, 3. Spectrum, 4. Xfinity, 5. T-Mobile Home Internet, 6. Starlink - Searched Google, AI Overview "best internet providers": 1. AT&T Fiber, 2. Verizon Fios, 3. Spectrum, 4. Xfinity, 5. Google Fiber, 6. T-Mobile Home Internet, 7. Starlink Not named in any answer: Cox and Optimum. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Optimum changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Optimum in the United States held steady at 143K. - Across the 12 months ending September 2026, Optimum’s share of searches among internet providers in the United States held steady, from 3.3% to 3.1%. - Across the 12 months ending September 2026, Optimum’s share of searches among TV providers in the United States held steady, from 0.41% to 0.5%. ## How did search popularity change for United States internet providers in September 2026? - In September 2026, AT&T Fiber gained share of searches among internet providers in the United States, from 13.2% to 17.3%. - In September 2026, Xfinity gained share of searches among internet providers in the United States, from 5.7% to 6.9%. - In September 2026, T-Mobile Home Internet lost share of searches among internet providers in the United States, from 12.8% to 10.4%. - In September 2026, Verizon Fios lost share of searches among internet providers in the United States, from 8.5% to 6.9%. - In September 2026, Google Fiber lost share of searches among internet providers in the United States, from 4.7% to 3.8%. - Starlink’s share of searches among internet providers in the United States has lost ground for 3 months in a row, from 29% to 28.1% in September 2026. ## How did search popularity change for United States TV providers in September 2026? - In September 2026, Spectrum overtook DISH to rank 2nd among TV providers in the United States, with 18.6% of the searches. - In September 2026, DIRECTV lost share of searches among TV providers in the United States, from 66.3% to 61.7%. - In September 2026, DISH lost share of searches among TV providers in the United States, from 18.1% to 16.8%. - In September 2026, Verizon Fios rose from 5th to 4th among TV providers in the United States. - In September 2026, Xfinity fell from 4th to 5th among TV providers in the United States. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Internet providers | 135K | 3.3% | 10 | | Nov 2025 | Internet providers | 135K | 3.5% | 10 | | Dec 2025 | Internet providers | 135K | 3.7% | 10 | | Jan 2026 | Internet providers | 135K | 3.3% | 10 | | Feb 2026 | Internet providers | 135K | 3.7% | 10 | | Mar 2026 | Internet providers | 135K | 3.2% | 10 | | Apr 2026 | Internet providers | 135K | 3.3% | 10 | | May 2026 | Internet providers | 135K | 3.3% | 10 | | Jun 2026 | Internet providers | 135K | 3.2% | 10 | | Jul 2026 | Internet providers | 135K | 3.1% | 9 | | Aug 2026 | Internet providers | 135K | 3.1% | 10 | | Sep 2026 | Internet providers | 135K | 3.1% | 10 | | Oct 2025 | TV providers | 8.1K | 0.41% | 6 | | Nov 2025 | TV providers | 8.1K | 0.42% | 6 | | Dec 2025 | TV providers | 6.6K | 0.42% | 6 | | Jan 2026 | TV providers | 6.6K | 0.36% | 6 | | Feb 2026 | TV providers | 6.6K | 0.44% | 6 | | Mar 2026 | TV providers | 6.6K | 0.36% | 6 | | Apr 2026 | TV providers | 5.4K | 0.35% | 6 | | May 2026 | TV providers | 5.4K | 0.36% | 6 | | Jun 2026 | TV providers | 8.1K | 0.44% | 6 | | Jul 2026 | TV providers | 6.6K | 0.42% | 6 | | Aug 2026 | TV providers | 5.4K | 0.36% | 6 | | Sep 2026 | TV providers | 8.1K | 0.5% | 6 | ## How are Optimum’s branded searches counted? Brandwave collects information about searches that people make online using Optimum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “optimum internet” - “optimum tv” ## Which internet providers compete with Optimum? - [Starlink](/demand/us/brands/starlink) - [AT&T Fiber](/demand/us/brands/att-fiber) - [Spectrum](/demand/us/brands/spectrum-internet) - [T-Mobile Home Internet](/demand/us/brands/t-mobile-home-internet) - [Frontier](/demand/us/brands/frontier-internet): Head-to-head: /demand/us/compare/frontier-internet-vs-optimum-internet - [Verizon Fios](/demand/us/brands/verizon-fios): Head-to-head: /demand/us/compare/optimum-internet-vs-verizon-fios - [Xfinity](/demand/us/brands/xfinity): Head-to-head: /demand/us/compare/optimum-internet-vs-xfinity - [Google Fiber](/demand/us/brands/google-fiber): Head-to-head: /demand/us/compare/google-fiber-vs-optimum-internet - [Cox](/demand/us/brands/cox-internet): Head-to-head: /demand/us/compare/cox-internet-vs-optimum-internet ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Optimum: search popularity in the United States". https://gobrandwave.com/demand/us/brands/optimum-internet This page is also available as HTML at https://gobrandwave.com/demand/us/brands/optimum-internet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.