--- title: "OnPay: search popularity in the United States" description: "Payroll and HR software for small businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/onpay" publisher: "Brandwave" --- # OnPay: search popularity in the United States Payroll and HR software for small businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: OnPay - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among HR and payroll software for small and midsize businesses**: 6.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | HR and payroll software for small and midsize businesses | 5 | 6.9% | 23.5K | | Payroll software | 4 | 7.5% | 23.5K | - [HR and payroll software for small and midsize businesses](/demand/us/categories/us-smb-hr-and-payroll-software) - [Payroll software](/demand/us/categories/us-payroll-software) ## Top HR and payroll software for small and midsize businesses in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OnPay was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. OnPay is the fifth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gusto | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | QuickBooks Payroll | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Rippling | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Patriot Software | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | OnPay | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | RUN Powered by ADP | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Paychex | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Justworks | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | BambooHR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HiBob | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about HR and payroll software for small and midsize businesses - Asked ChatGPT "Which small business HR and payroll platform should I use in the US?": 1. Gusto, 2. QuickBooks Payroll, 3. Rippling - Asked ChatGPT "What are the best small business HR and payroll platforms in the US?": 1. Gusto, 2. RUN Powered by ADP, 3. QuickBooks Payroll, 4. OnPay, 5. Rippling, 6. Justworks - Asked ChatGPT "What's the best small business HR and payroll platform in the US for a midsize team?": 1. Rippling, 2. Gusto, 3. RUN Powered by ADP - Searched Google, AI Overview "small business payroll software": 1. Gusto, 2. Patriot Software, 3. QuickBooks Payroll, 4. OnPay, 5. Paychex - Searched Google, AI Overview "best payroll software": 1. Gusto, 2. QuickBooks Payroll, 3. Patriot Software, 4. OnPay, 5. Paychex, 6. Rippling Not named in any answer: BambooHR and HiBob. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How has branded search demand for OnPay changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for OnPay in the United States held steady at 23.5K. - Across the 12 months ending September 2026, OnPay’s share of searches among HR and payroll software for small and midsize businesses in the United States peaked at 7.3% in December 2025 and was lowest at 6% in March 2026. - Across the 12 months ending September 2026, OnPay fell from 4th to 5th among HR and payroll software for small and midsize businesses in the United States. - Across the 12 months ending September 2026, OnPay’s share of searches among payroll software in the United States peaked at 7.8% in December 2025 and was lowest at 6.4% in March 2026. - Across the 12 months ending September 2026, OnPay fell from 3rd to 4th among payroll software in the United States. ## How did search popularity change for United States HR and payroll software for small and midsize businesses in September 2026? - In September 2026, Patriot Software overtook OnPay to rank 4th among HR and payroll software for small and midsize businesses in the United States, with 8.3% of the searches. - In September 2026, RUN Powered by ADP gained share of searches among HR and payroll software for small and midsize businesses in the United States, from 51% to 53%. - In September 2026, BambooHR lost share of searches among HR and payroll software for small and midsize businesses in the United States, from 12.6% to 10.7%. - In September 2026, Gusto lost share of searches among HR and payroll software for small and midsize businesses in the United States, from 13.2% to 11.8%. - In September 2026, QuickBooks Payroll lost share of searches among HR and payroll software for small and midsize businesses in the United States, from 6.3% to 5.4%. - Estimated monthly branded searches for Paychex in the United States fell 60.7% over 12 measured months, from 6.3K to 2.5K in September 2026. ## How did search popularity change for United States payroll software in September 2026? - In September 2026, Patriot Software overtook OnPay to rank 3rd among payroll software in the United States, with 9% of the searches. - In September 2026, RUN Powered by ADP gained share of searches among payroll software in the United States, from 56.4% to 57.4%. - In September 2026, Gusto lost share of searches among payroll software in the United States, from 14.6% to 12.8%. - In September 2026, QuickBooks Payroll lost share of searches among payroll software in the United States, from 7% to 5.8%. - OnPay’s share of searches among payroll software in the United States has gained ground for 3 months in a row, from 7% to 7.5% in September 2026. - Estimated monthly branded searches for Paychex in the United States fell 60.7% over 12 measured months, from 6.3K to 2.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | HR and payroll software for small and midsize businesses | 23.5K | 6.6% | 4 | | Nov 2025 | HR and payroll software for small and midsize businesses | 23.2K | 6.9% | 4 | | Dec 2025 | HR and payroll software for small and midsize businesses | 28.7K | 7.3% | 4 | | Jan 2026 | HR and payroll software for small and midsize businesses | 29K | 6.7% | 5 | | Feb 2026 | HR and payroll software for small and midsize businesses | 23.8K | 6.5% | 5 | | Mar 2026 | HR and payroll software for small and midsize businesses | 23.5K | 6% | 5 | | Apr 2026 | HR and payroll software for small and midsize businesses | 23.8K | 6.3% | 5 | | May 2026 | HR and payroll software for small and midsize businesses | 23.5K | 6.5% | 5 | | Jun 2026 | HR and payroll software for small and midsize businesses | 23.8K | 6.5% | 5 | | Jul 2026 | HR and payroll software for small and midsize businesses | 23.5K | 6.6% | 5 | | Aug 2026 | HR and payroll software for small and midsize businesses | 23.5K | 6.7% | 4 | | Sep 2026 | HR and payroll software for small and midsize businesses | 23.5K | 6.9% | 5 | | Oct 2025 | Payroll software | 23.5K | 7.3% | 3 | | Nov 2025 | Payroll software | 23.2K | 7.5% | 3 | | Dec 2025 | Payroll software | 28.7K | 7.8% | 3 | | Jan 2026 | Payroll software | 29K | 7.2% | 4 | | Feb 2026 | Payroll software | 23.8K | 7% | 4 | | Mar 2026 | Payroll software | 23.5K | 6.4% | 4 | | Apr 2026 | Payroll software | 23.8K | 6.8% | 4 | | May 2026 | Payroll software | 23.5K | 6.9% | 4 | | Jun 2026 | Payroll software | 23.8K | 7% | 4 | | Jul 2026 | Payroll software | 23.5K | 7.1% | 4 | | Aug 2026 | Payroll software | 23.5K | 7.4% | 3 | | Sep 2026 | Payroll software | 23.5K | 7.5% | 4 | ## How are OnPay’s branded searches counted? Brandwave collects information about searches that people make online using OnPay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “onpay” - “onpay payroll” ## Which HR and payroll software for small and midsize businesses compete with OnPay? - [RUN Powered by ADP](/demand/us/brands/adp-run) - [Gusto](/demand/us/brands/gusto): Head-to-head: /demand/us/compare/gusto-vs-onpay - [BambooHR](/demand/us/brands/bamboohr): Head-to-head: /demand/us/compare/bamboohr-vs-onpay - [Patriot Software](/demand/us/brands/patriot-software): Head-to-head: /demand/us/compare/onpay-vs-patriot-software - [QuickBooks Payroll](/demand/us/brands/quickbooks-payroll): Head-to-head: /demand/us/compare/onpay-vs-quickbooks-payroll - [Rippling](/demand/us/brands/rippling): Head-to-head: /demand/us/compare/onpay-vs-rippling - [Paychex](/demand/us/brands/paychex) - [Justworks](/demand/us/brands/justworks) - [HiBob](/demand/us/brands/hibob) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "OnPay: search popularity in the United States". https://gobrandwave.com/demand/us/brands/onpay This page is also available as HTML at https://gobrandwave.com/demand/us/brands/onpay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.