--- title: "Olay: search popularity in the United States" description: "Olay is a skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/olay" publisher: "Brandwave" --- # Olay: search popularity in the United States Olay is a skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Olay - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among body wash brands**: 7.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Body wash brands | 4 | 7.2% | 33.1K | - [Body wash brands](/demand/us/categories/us-body-wash-brands) ## Top body wash brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Olay was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Olay is the fifth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dove | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Aveeno | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Cetaphil | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Native | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Olay | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Every Man Jack | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dr. Squatch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Old Spice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Method | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dial | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Irish Spring | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about body wash brands - Asked ChatGPT "What's the best body wash for men?": 1. Dove, 2. Cetaphil, 3. Every Man Jack - Asked ChatGPT "Which body wash is best for dry skin?": 1. Aveeno, 2. Dove - Asked ChatGPT "What's a good natural body wash?": named none of the brands we track - Searched Google, AI Overview "body wash": 1. Cetaphil, 2. Native, 3. Dove - Searched Google, AI Overview "best body wash": 1. Dove, 2. Aveeno, 3. Olay, 4. Native Not named in any answer: Dr. Squatch, Old Spice, Method, Dial and Irish Spring. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for Olay changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Olay in the United States held steady at 33.1K. - Across the 12 months ending September 2026, Olay’s share of searches among body wash brands in the United States increased from 6.6% to 7.2%. - Across the 12 months ending September 2026, Olay’s share of searches among body wash brands in the United States peaked at 8.9% in January 2026 and was lowest at 6% in November 2025. ## How did search popularity change for United States body wash brands in September 2026? - In September 2026, Dr. Squatch gained share of searches among body wash brands in the United States, from 42.2% to 43.7%. - In September 2026, Dove gained share of searches among body wash brands in the United States, from 19% to 19.7%. - In September 2026, Olay lost share of searches among body wash brands in the United States, from 8.5% to 7.2%. - In September 2026, Every Man Jack lost share of searches among body wash brands in the United States, from 2.1% to 1.4%. - Native’s share of searches among body wash brands in the United States has gained ground for 3 months in a row, from 11.4% to 13.2% in September 2026. - Old Spice’s share of searches among body wash brands in the United States has gained ground for 3 months in a row, from 4.2% to 4.8% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Body wash brands | 33.1K | 6.6% | 4 | | Nov 2025 | Body wash brands | 33.1K | 6% | 4 | | Dec 2025 | Body wash brands | 40.5K | 7% | 4 | | Jan 2026 | Body wash brands | 40.5K | 8.9% | 4 | | Feb 2026 | Body wash brands | 33.1K | 7.9% | 4 | | Mar 2026 | Body wash brands | 33.1K | 7.6% | 4 | | Apr 2026 | Body wash brands | 33.1K | 7.9% | 4 | | May 2026 | Body wash brands | 33.1K | 7.9% | 4 | | Jun 2026 | Body wash brands | 33.1K | 7.6% | 4 | | Jul 2026 | Body wash brands | 33.1K | 8.3% | 4 | | Aug 2026 | Body wash brands | 40.5K | 8.5% | 4 | | Sep 2026 | Body wash brands | 33.1K | 7.2% | 4 | ## How are Olay’s branded searches counted? Brandwave collects information about searches that people make online using Olay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “olay body wash” ## Which body wash brands compete with Olay? - [Dr. Squatch](/demand/us/brands/dr-squatch): Head-to-head: /demand/us/compare/dr-squatch-vs-olay - [Dove](/demand/us/brands/dove): Head-to-head: /demand/us/compare/dove-vs-olay - [Native](/demand/us/brands/native): Head-to-head: /demand/us/compare/native-vs-olay - [Old Spice](/demand/us/brands/old-spice): Head-to-head: /demand/us/compare/olay-vs-old-spice - [Aveeno](/demand/us/brands/aveeno): Head-to-head: /demand/us/compare/aveeno-vs-olay - [Method](/demand/us/brands/method) - [Cetaphil](/demand/us/brands/cetaphil) - [Dial](/demand/us/brands/dial-soap) - [Every Man Jack](/demand/us/brands/every-man-jack) - [Irish Spring](/demand/us/brands/irish-spring) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Olay: search popularity in the United States". https://gobrandwave.com/demand/us/brands/olay This page is also available as HTML at https://gobrandwave.com/demand/us/brands/olay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.