--- title: "Olaplex: search popularity in the United States" description: "Olaplex is a haircare and styling brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/olaplex" publisher: "Brandwave" --- # Olaplex: search popularity in the United States Olaplex is a haircare and styling brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Olaplex - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among shampoo brands**: 14.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Shampoo brands | 2 | 14.4% | 135K | - [Shampoo brands](/demand/us/categories/us-shampoo-brands) ## Top shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Olaplex was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Olaplex is the third most recommended of the 15. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pureology | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Redken | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Olaplex | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Herbal Essences | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Dove | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kérastase | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Amika | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moroccanoil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Native | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Head & Shoulders | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Briogeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo brands - Asked ChatGPT "Which shampoo should I use?": named none of the brands we track - Asked ChatGPT "What are the best shampoo brands?": 1. Redken, 2. Pureology, 3. Kérastase, 4. Olaplex, 5. Dove - Asked ChatGPT "What is the best shampoo for hair loss?": named none of the brands we track - Searched Google, AI Overview "shampoo": 1. Herbal Essences, 2. Redken, 3. Pureology, 4. Olaplex - Searched Google, AI Overview "best shampoo": 1. Pureology, 2. Olaplex, 3. Dove, 4. Amika Not named in any answer: K18, Moroccanoil, Native, Head & Shoulders, TRESemmé, Garnier, Pantene and Briogeo. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for Olaplex changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Olaplex in the United States held steady at 135K. - Across the 12 months ending September 2026, Olaplex’s share of searches among shampoo brands in the United States peaked at 18.9% in November 2025 and was lowest at 12.6% in June 2026. ## How did search popularity change for United States shampoo brands in September 2026? - In September 2026, Olaplex overtook K18 to rank 2nd among shampoo brands in the United States, with 14.4% of the searches. - In September 2026, Kérastase gained share of searches among shampoo brands in the United States, from 20.2% to 21.5%. - In September 2026, Moroccanoil gained share of searches among shampoo brands in the United States, from 9.1% to 9.7%. - In September 2026, K18 lost share of searches among shampoo brands in the United States, from 13.6% to 11.7%. - In September 2026, Amika lost share of searches among shampoo brands in the United States, from 4.1% to 3.5%. - In September 2026, Herbal Essences lost share of searches among shampoo brands in the United States, from 4.1% to 3.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Shampoo brands | 135K | 14.2% | 2 | | Nov 2025 | Shampoo brands | 246K | 18.9% | 2 | | Dec 2025 | Shampoo brands | 201K | 17.7% | 2 | | Jan 2026 | Shampoo brands | 165K | 15.2% | 2 | | Feb 2026 | Shampoo brands | 135K | 14.4% | 2 | | Mar 2026 | Shampoo brands | 165K | 16.2% | 2 | | Apr 2026 | Shampoo brands | 135K | 13.8% | 2 | | May 2026 | Shampoo brands | 135K | 14.3% | 2 | | Jun 2026 | Shampoo brands | 110K | 12.6% | 2 | | Jul 2026 | Shampoo brands | 135K | 14.3% | 2 | | Aug 2026 | Shampoo brands | 135K | 13.6% | 3 | | Sep 2026 | Shampoo brands | 135K | 14.4% | 2 | ## How are Olaplex’s branded searches counted? Brandwave collects information about searches that people make online using Olaplex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “olaplex” ## Which shampoo brands compete with Olaplex? - [Kérastase](/demand/us/brands/kerastase): Head-to-head: /demand/us/compare/kerastase-vs-olaplex - [K18](/demand/us/brands/k18-hair): Head-to-head: /demand/us/compare/k18-hair-vs-olaplex - [Moroccanoil](/demand/us/brands/moroccanoil): Head-to-head: /demand/us/compare/moroccanoil-vs-olaplex - [Redken](/demand/us/brands/redken): Head-to-head: /demand/us/compare/olaplex-vs-redken - [Native](/demand/us/brands/native): Head-to-head: /demand/us/compare/native-vs-olaplex - [Head & Shoulders](/demand/us/brands/head-and-shoulders) - [Amika](/demand/us/brands/amika) - [Herbal Essences](/demand/us/brands/herbal-essences) - [Pureology](/demand/us/brands/pureology) - [TRESemmé](/demand/us/brands/tresemme) - [Dove](/demand/us/brands/dove) - [Garnier](/demand/us/brands/garnier) - [Pantene](/demand/us/brands/pantene) - [Briogeo](/demand/us/brands/briogeo) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Olaplex: search popularity in the United States". https://gobrandwave.com/demand/us/brands/olaplex This page is also available as HTML at https://gobrandwave.com/demand/us/brands/olaplex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.