--- title: "Oakley: search popularity in the United States" description: "Oakley is a sunglasses brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/oakley" publisher: "Brandwave" --- # Oakley: search popularity in the United States Oakley is a sunglasses brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Oakley - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among sunglasses brands**: 14.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sunglasses brands | 2 | 14.5% | 201K | - [Sunglasses brands](/demand/us/categories/us-sunglasses-brands) ## Top sunglasses brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oakley was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Oakley is the most recommended of the 15. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oakley | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Costa | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ray-Ban | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Maui Jim | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Persol | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Oliver Peoples | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Goodr | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Warby Parker | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Smith | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Prada | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Quay | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gucci | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pit Viper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Knockaround | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Le Specs | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about sunglasses brands - Asked ChatGPT "Which sunglasses should I buy?": 1. Ray-Ban, 2. Oakley, 3. Le Specs - Asked ChatGPT "What are the best sunglasses brands?": 1. Ray-Ban, 2. Persol, 3. Maui Jim, 4. Oliver Peoples, 5. Oakley, 6. Costa, 7. Warby Parker, 8. Goodr, 9. Prada - Asked ChatGPT "What are the best polarized sunglasses?": 1. Maui Jim, 2. Oakley, 3. Costa, 4. Goodr, 5. Smith - Searched Google, AI Overview "sunglasses": 1. Oakley, 2. Ray-Ban - Searched Google, AI Overview "polarized sunglasses": 1. Costa, 2. Ray-Ban Not named in any answer: Quay, Gucci, Pit Viper and Knockaround. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for Oakley changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Oakley in the United States rose from 165K to 201K. - Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands in the United States increased from 12.6% to 14.5%. - Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands in the United States peaked at 14.5% in September 2026 and was lowest at 11.1% in January 2026. ## How did search popularity change for United States sunglasses brands in September 2026? - In September 2026, Oakley gained share of searches among sunglasses brands in the United States, from 12% to 14.5%. - In September 2026, Goodr lost share of searches among sunglasses brands in the United States, from 8.1% to 6.5%. - Quay’s share of searches among sunglasses brands in the United States has lost ground for 3 months in a row, from 7.3% to 5.4% in September 2026. - Pit Viper’s share of searches among sunglasses brands in the United States has lost ground for 3 months in a row, from 4% to 2.4% in September 2026. - Costa’s share of searches among sunglasses brands in the United States has lost ground for 3 months in a row, from 6% to 5.4% in September 2026. - In September 2026, Le Specs rose from 15th to 14th among sunglasses brands in the United States. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sunglasses brands | 165K | 12.6% | 2 | | Nov 2025 | Sunglasses brands | 201K | 11.8% | 2 | | Dec 2025 | Sunglasses brands | 201K | 11.9% | 2 | | Jan 2026 | Sunglasses brands | 135K | 11.1% | 2 | | Feb 2026 | Sunglasses brands | 165K | 12.9% | 2 | | Mar 2026 | Sunglasses brands | 201K | 11.7% | 2 | | Apr 2026 | Sunglasses brands | 201K | 11.4% | 2 | | May 2026 | Sunglasses brands | 246K | 11.6% | 2 | | Jun 2026 | Sunglasses brands | 301K | 13.4% | 2 | | Jul 2026 | Sunglasses brands | 246K | 12.7% | 2 | | Aug 2026 | Sunglasses brands | 201K | 12% | 2 | | Sep 2026 | Sunglasses brands | 201K | 14.5% | 2 | ## How are Oakley’s branded searches counted? Brandwave collects information about searches that people make online using Oakley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “oakley sunglasses” ## Which sunglasses brands compete with Oakley? - [Ray-Ban](/demand/us/brands/ray-ban): Head-to-head: /demand/us/compare/oakley-vs-ray-ban - [Prada](/demand/us/brands/prada): Head-to-head: /demand/us/compare/oakley-vs-prada - [Goodr](/demand/us/brands/goodr): Head-to-head: /demand/us/compare/goodr-vs-oakley - [Maui Jim](/demand/us/brands/maui-jim): Head-to-head: /demand/us/compare/maui-jim-vs-oakley - [Costa](/demand/us/brands/costa-del-mar): Head-to-head: /demand/us/compare/costa-del-mar-vs-oakley - [Quay](/demand/us/brands/quay) - [Gucci](/demand/us/brands/gucci) - [Oliver Peoples](/demand/us/brands/oliver-peoples) - [Pit Viper](/demand/us/brands/pit-viper) - [Smith](/demand/us/brands/smith-optics) - [Persol](/demand/us/brands/persol) - [Knockaround](/demand/us/brands/knockaround) - [Le Specs](/demand/us/brands/le-specs) - [Warby Parker](/demand/us/brands/warby-parker) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Oakley: search popularity in the United States". https://gobrandwave.com/demand/us/brands/oakley This page is also available as HTML at https://gobrandwave.com/demand/us/brands/oakley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.