---
title: "Nuun: search popularity in the United States"
description: "Nuun makes electrolyte drinks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/nuun"
publisher: "Brandwave"
---

# Nuun: search popularity in the United States

Nuun makes electrolyte drinks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nuun
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among electrolyte drink brands**: 0.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Electrolyte drink brands | 10 | 0.9% | 12.1K |

- [Electrolyte drink brands](/demand/us/categories/us-electrolyte-drink-brands)

## Top electrolyte drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nuun was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nuun is the sixth most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| LMNT | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Pedialyte | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Ultima Replenisher | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Liquid I.V. | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Gatorade | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Nuun | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Skratch Labs | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Cure | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| BodyArmor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Electrolit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| DripDrop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hydrant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Prime | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Waterboy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| BioSteel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about electrolyte drink brands

- Asked ChatGPT "Which electrolyte drink should I buy?": 1. Gatorade, 2. Liquid I.V., 3. Pedialyte
- Asked ChatGPT "What are the best electrolyte drink brands?": 1. LMNT, 2. Liquid I.V., 3. Nuun, 4. Pedialyte, 5. Gatorade, 6. Skratch Labs, 7. Cure
- Asked ChatGPT "What is the best electrolyte powder without sugar?": 1. LMNT, 2. Ultima Replenisher
- Searched Google, AI Overview "electrolytes": 1. Pedialyte, 2. Ultima Replenisher
- Searched Google, AI Overview "best electrolyte drink": 1. Ultima Replenisher, 2. LMNT, 3. Pedialyte, 4. Liquid I.V., 5. Nuun

Not named in any answer: BodyArmor, Electrolit, DripDrop, Hydrant, Prime, Waterboy and BioSteel.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for Nuun changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Nuun in the United States fell from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Nuun’s share of searches among electrolyte drink brands in the United States held steady, from 1.3% to 0.9%.

## How did search popularity change for United States electrolyte drink brands in September 2026?

- In September 2026, Liquid I.V. overtook Gatorade to become the leader among electrolyte drink brands in the United States, with 27.4% of the searches.
- In September 2026, Skratch Labs overtook Hydrant and DripDrop to rank 7th among electrolyte drink brands in the United States, with 2.5% of the searches.
- In September 2026, Pedialyte gained share of searches among electrolyte drink brands in the United States, from 16.4% to 18.3%.
- In September 2026, BodyArmor gained share of searches among electrolyte drink brands in the United States, from 4.9% to 5.5%.
- In September 2026, Gatorade lost share of searches among electrolyte drink brands in the United States, from 24.5% to 22.4%.
- In September 2026, Hydrant lost share of searches among electrolyte drink brands in the United States, from 3.3% to 1.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Electrolyte drink brands | 14.8K | 1.3% | 10 |
| Nov 2025 | Electrolyte drink brands | 12.1K | 1% | 9 |
| Dec 2025 | Electrolyte drink brands | 12.1K | 1.1% | 9 |
| Jan 2026 | Electrolyte drink brands | 14.8K | 1.1% | 9 |
| Feb 2026 | Electrolyte drink brands | 12.1K | 0.98% | 10 |
| Mar 2026 | Electrolyte drink brands | 14.8K | 1.1% | 9 |
| Apr 2026 | Electrolyte drink brands | 12.1K | 0.89% | 11 |
| May 2026 | Electrolyte drink brands | 14.8K | 1.1% | 10 |
| Jun 2026 | Electrolyte drink brands | 14.8K | 1.1% | 10 |
| Jul 2026 | Electrolyte drink brands | 14.8K | 1% | 10 |
| Aug 2026 | Electrolyte drink brands | 12.1K | 0.81% | 11 |
| Sep 2026 | Electrolyte drink brands | 12.1K | 0.9% | 10 |

## How are Nuun’s branded searches counted?

Brandwave collects information about searches that people make online using Nuun’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nuun”

## Which electrolyte drink brands compete with Nuun?

- [Liquid I.V.](/demand/us/brands/liquid-iv)
- [Gatorade](/demand/us/brands/gatorade)
- [Pedialyte](/demand/us/brands/pedialyte)
- [LMNT](/demand/us/brands/lmnt)
- [BodyArmor](/demand/us/brands/bodyarmor)
- [Electrolit](/demand/us/brands/electrolit)
- [Skratch Labs](/demand/us/brands/skratch-labs): Head-to-head: /demand/us/compare/nuun-vs-skratch-labs
- [DripDrop](/demand/us/brands/dripdrop): Head-to-head: /demand/us/compare/dripdrop-vs-nuun
- [Hydrant](/demand/us/brands/hydrant): Head-to-head: /demand/us/compare/hydrant-vs-nuun
- [Ultima Replenisher](/demand/us/brands/ultima-replenisher): Head-to-head: /demand/us/compare/nuun-vs-ultima-replenisher
- [Cure](/demand/us/brands/cure-hydration): Head-to-head: /demand/us/compare/cure-hydration-vs-nuun
- [Prime](/demand/us/brands/prime-hydration)
- [Waterboy](/demand/us/brands/waterboy)
- [BioSteel](/demand/us/brands/biosteel)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nuun: search popularity in the United States". https://gobrandwave.com/demand/us/brands/nuun

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/nuun. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.