--- title: "Noodles & Company: search popularity in the United States" description: "Noodles & Company is a fast casual chain serving noodle and pasta dishes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/noodles-and-company" publisher: "Brandwave" --- # Noodles & Company: search popularity in the United States Noodles & Company is a fast casual chain serving noodle and pasta dishes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Noodles & Company - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among asian fast casual chains**: 10% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Asian fast casual chains | 2 | 10% | 1M | - [Asian fast casual chains in the US](/demand/us/categories/us-asian-fast-casual-chains) ## Top asian fast casual chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Noodles & Company was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Noodles & Company is the seventh most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Panda Express | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Sarku Japan | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Teriyaki Madness | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | P.F. Chang's | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Bonchon | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Pei Wei | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Noodles & Company | 7th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about asian fast casual chains - Asked ChatGPT "What's the best Chinese fast food chain in the US?": 1. Panda Express, 2. Pei Wei, 3. Sarku Japan - Asked ChatGPT "Which Asian fast casual chain in the US is best?": 1. Panda Express, 2. Teriyaki Madness, 3. Bonchon, 4. Sarku Japan - Asked ChatGPT "What are the most popular Asian restaurant chains in the US?": 1. Panda Express, 2. P.F. Chang's, 3. Sarku Japan, 4. Noodles & Company, 5. Bonchon, 6. Teriyaki Madness - Searched Google, AI Overview "chinese food": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How has branded search demand for Noodles & Company changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Noodles & Company in the United States held steady at 1M. - Across the 12 months ending September 2026, Noodles & Company’s share of searches among asian fast casual chains in the United States peaked at 11.8% in March 2026 and was lowest at 8.5% in August 2026. ## How did search popularity change for United States asian fast casual chains in September 2026? - In September 2026, Noodles & Company gained share of searches among asian fast casual chains in the United States, from 8.5% to 10%. - In September 2026, P.F. Chang's gained share of searches among asian fast casual chains in the United States, from 4.7% to 5.5%. - In September 2026, Teriyaki Madness gained share of searches among asian fast casual chains in the United States, from 3.8% to 4.5%. - In September 2026, Panda Express lost share of searches among asian fast casual chains in the United States, from 77.8% to 74.8%. - In September 2026, Pei Wei rose from 7th to 6th among asian fast casual chains in the United States. - In September 2026, Sarku Japan fell from 6th to 7th among asian fast casual chains in the United States. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Asian fast casual chains | 1M | 9.9% | 2 | | Nov 2025 | Asian fast casual chains | 1M | 9.8% | 2 | | Dec 2025 | Asian fast casual chains | 1M | 9.7% | 2 | | Jan 2026 | Asian fast casual chains | 1M | 9.9% | 2 | | Feb 2026 | Asian fast casual chains | 1M | 9.9% | 2 | | Mar 2026 | Asian fast casual chains | 1.2M | 11.8% | 2 | | Apr 2026 | Asian fast casual chains | 1M | 9.9% | 2 | | May 2026 | Asian fast casual chains | 1M | 9.7% | 2 | | Jun 2026 | Asian fast casual chains | 1M | 10% | 2 | | Jul 2026 | Asian fast casual chains | 1M | 9.8% | 2 | | Aug 2026 | Asian fast casual chains | 1M | 8.5% | 2 | | Sep 2026 | Asian fast casual chains | 1M | 10% | 2 | ## How are Noodles & Company’s branded searches counted? Brandwave collects information about searches that people make online using Noodles & Company’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “noodles and company” ## Which asian fast casual chains compete with Noodles & Company? - [Panda Express](/demand/us/brands/panda-express): Head-to-head: /demand/us/compare/noodles-and-company-vs-panda-express - [P.F. Chang's](/demand/us/brands/pf-changs): Head-to-head: /demand/us/compare/noodles-and-company-vs-pf-changs - [Teriyaki Madness](/demand/us/brands/teriyaki-madness): Head-to-head: /demand/us/compare/noodles-and-company-vs-teriyaki-madness - [Bonchon](/demand/us/brands/bonchon): Head-to-head: /demand/us/compare/bonchon-vs-noodles-and-company - [Pei Wei](/demand/us/brands/pei-wei): Head-to-head: /demand/us/compare/noodles-and-company-vs-pei-wei - [Sarku Japan](/demand/us/brands/sarku-japan) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Noodles & Company: search popularity in the United States". https://gobrandwave.com/demand/us/brands/noodles-and-company This page is also available as HTML at https://gobrandwave.com/demand/us/brands/noodles-and-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.