--- title: "Nolo: search popularity in the United States" description: "An American publisher of legal guides and online legal forms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/nolo" publisher: "Brandwave" --- # Nolo: search popularity in the United States An American publisher of legal guides and online legal forms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nolo - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among online legal services**: 19.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online legal services | 3 | 19.1% | 49.5K | - [Online legal services](/demand/us/categories/us-online-legal-services) ## Top online legal services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nolo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nolo is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rocket Lawyer | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LegalZoom | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | LegalShield | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nolo | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | LawDepot | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bizee | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about online legal services - Asked ChatGPT "Which online legal service should I use in the US?": 1. LegalZoom, 2. Rocket Lawyer, 3. LegalShield - Asked ChatGPT "What are the best online legal services in the US?": 1. Rocket Lawyer, 2. LegalZoom, 3. Nolo, 4. LegalShield, 5. Bizee - Asked ChatGPT "What's the best online legal service in the US for legal documents?": 1. Rocket Lawyer, 2. LegalZoom, 3. LawDepot, 4. Nolo - Searched Google, AI Overview "online legal services": 1. LegalZoom, 2. Rocket Lawyer, 3. LegalShield, 4. Bizee - Searched Google, AI Overview "online will service": 1. Rocket Lawyer, 2. LegalZoom Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How has branded search demand for Nolo changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Nolo in the United States rose from 9.9K to 49.5K. - Across the 12 months ending September 2026, Nolo’s share of searches among online legal services in the United States increased from 4.1% to 19.1%. - Across the 12 months ending September 2026, Nolo’s share of searches among online legal services in the United States peaked at 19.1% in September 2026 and was lowest at 3% in April 2026. - Across the 12 months ending September 2026, Nolo rose from 6th to 3rd among online legal services in the United States. ## How did search popularity change for United States online legal services in September 2026? - In September 2026, Nolo overtook Bizee and 2 others to rank 3rd among online legal services in the United States, with 19.1% of the searches. - In September 2026, LegalZoom lost share of searches among online legal services in the United States, from 25.7% to 19.1%. - In September 2026, Bizee lost share of searches among online legal services in the United States, from 17.2% to 12.8%. - In September 2026, LegalShield lost share of searches among online legal services in the United States, from 31.4% to 28.6%. - In September 2026, Rocket Lawyer lost share of searches among online legal services in the United States, from 17.2% to 15.7%. - Estimated monthly branded searches for LawDepot in the United States fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online legal services | 9.9K | 4.1% | 6 | | Nov 2025 | Online legal services | 9.9K | 4.1% | 6 | | Dec 2025 | Online legal services | 9.9K | 4.3% | 6 | | Jan 2026 | Online legal services | 9.9K | 3.5% | 6 | | Feb 2026 | Online legal services | 8.1K | 3.1% | 6 | | Mar 2026 | Online legal services | 9.9K | 3.2% | 6 | | Apr 2026 | Online legal services | 8.1K | 3% | 6 | | May 2026 | Online legal services | 8.1K | 3.3% | 6 | | Jun 2026 | Online legal services | 8.1K | 3.5% | 6 | | Jul 2026 | Online legal services | 8.1K | 3.5% | 6 | | Aug 2026 | Online legal services | 8.1K | 3.4% | 6 | | Sep 2026 | Online legal services | 49.5K | 19.1% | 3 | ## How are Nolo’s branded searches counted? Brandwave collects information about searches that people make online using Nolo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nolo” ## Which online legal services compete with Nolo? - [LegalShield](/demand/us/brands/legalshield): Head-to-head: /demand/us/compare/legalshield-vs-nolo - [LegalZoom](/demand/us/brands/legalzoom): Head-to-head: /demand/us/compare/legalzoom-vs-nolo - [Rocket Lawyer](/demand/us/brands/rocket-lawyer): Head-to-head: /demand/us/compare/nolo-vs-rocket-lawyer - [Bizee](/demand/us/brands/bizee): Head-to-head: /demand/us/compare/bizee-vs-nolo - [LawDepot](/demand/us/brands/lawdepot): Head-to-head: /demand/us/compare/lawdepot-vs-nolo ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nolo: search popularity in the United States". https://gobrandwave.com/demand/us/brands/nolo This page is also available as HTML at https://gobrandwave.com/demand/us/brands/nolo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.