--- title: "New Chapter: search popularity in the United States" description: "New Chapter makes vitamins and supplements, including prenatal multivitamins. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/new-chapter" publisher: "Brandwave" --- # New Chapter: search popularity in the United States New Chapter makes vitamins and supplements, including prenatal multivitamins. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: New Chapter - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among vitamin and supplement brands**: 1.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Vitamin and supplement brands | 14 | 1.4% | 9.9K | - [Vitamin and supplement brands](/demand/us/categories/us-vitamin-brands) ## Top vitamin and supplement brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, New Chapter did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nature Made | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Thorne | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Nordic Naturals | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | AG1 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pure Encapsulations | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seed | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MaryRuth's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ritual | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vital Proteins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Centrum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Garden of Life | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Olly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HUM Nutrition | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | New Chapter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | One A Day | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vitamin and supplement brands - Asked ChatGPT "Which vitamin brand should I buy?": 1. Nature Made, 2. Thorne - Asked ChatGPT "What are the most trusted supplement brands?": 1. Thorne, 2. Nature Made, 3. Nordic Naturals - Asked ChatGPT "What is the best multivitamin?": 1. Nature Made - Searched Google, AI Overview "vitamins": named none of the brands we track - Searched Google, AI Overview "supplements": named none of the brands we track Not named in any answer: AG1, Pure Encapsulations, Seed, MaryRuth's, Ritual, Vital Proteins, Centrum, Garden of Life, Olly, HUM Nutrition, New Chapter and One A Day. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for New Chapter changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for New Chapter in the United States rose from 8.1K to 9.9K. - Across the 12 months ending September 2026, New Chapter rose from 15th to 14th among vitamin and supplement brands in the United States. ## How did search popularity change for United States vitamin and supplement brands in September 2026? - In September 2026, Seed gained share of searches among vitamin and supplement brands in the United States, from 9.3% to 12.4%. - In September 2026, MaryRuth's gained share of searches among vitamin and supplement brands in the United States, from 7.6% to 8.3%. - In September 2026, Nordic Naturals gained share of searches among vitamin and supplement brands in the United States, from 6.2% to 6.8%. - In September 2026, AG1 lost share of searches among vitamin and supplement brands in the United States, from 20.7% to 18.6%. - In September 2026, Thorne lost share of searches among vitamin and supplement brands in the United States, from 17% to 15.1%. - In September 2026, Pure Encapsulations lost share of searches among vitamin and supplement brands in the United States, from 13.8% to 12.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Vitamin and supplement brands | 8.1K | 1.1% | 15 | | Nov 2025 | Vitamin and supplement brands | 8.1K | 1% | 15 | | Dec 2025 | Vitamin and supplement brands | 8.1K | 1% | 15 | | Jan 2026 | Vitamin and supplement brands | 9.9K | 0.9% | 15 | | Feb 2026 | Vitamin and supplement brands | 8.1K | 0.94% | 15 | | Mar 2026 | Vitamin and supplement brands | 8.1K | 0.85% | 15 | | Apr 2026 | Vitamin and supplement brands | 8.1K | 0.92% | 15 | | May 2026 | Vitamin and supplement brands | 8.1K | 0.94% | 15 | | Jun 2026 | Vitamin and supplement brands | 9.9K | 1.3% | 14 | | Jul 2026 | Vitamin and supplement brands | 9.9K | 1.3% | 14 | | Aug 2026 | Vitamin and supplement brands | 9.9K | 1.2% | 15 | | Sep 2026 | Vitamin and supplement brands | 9.9K | 1.4% | 14 | ## How are New Chapter’s branded searches counted? Brandwave collects information about searches that people make online using New Chapter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “new chapter vitamins” ## Which vitamin and supplement brands compete with New Chapter? - [AG1](/demand/us/brands/ag1) - [Thorne](/demand/us/brands/thorne) - [Pure Encapsulations](/demand/us/brands/pure-encapsulations) - [Seed](/demand/us/brands/seed-health) - [MaryRuth's](/demand/us/brands/maryruths) - [Nordic Naturals](/demand/us/brands/nordic-naturals) - [Ritual](/demand/us/brands/ritual) - [Vital Proteins](/demand/us/brands/vital-proteins) - [Nature Made](/demand/us/brands/nature-made) - [Centrum](/demand/us/brands/centrum): Head-to-head: /demand/us/compare/centrum-vs-new-chapter - [Garden of Life](/demand/us/brands/garden-of-life): Head-to-head: /demand/us/compare/garden-of-life-vs-new-chapter - [Olly](/demand/us/brands/olly): Head-to-head: /demand/us/compare/new-chapter-vs-olly - [HUM Nutrition](/demand/us/brands/hum-nutrition): Head-to-head: /demand/us/compare/hum-nutrition-vs-new-chapter - [One A Day](/demand/us/brands/one-a-day): Head-to-head: /demand/us/compare/new-chapter-vs-one-a-day ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "New Chapter: search popularity in the United States". https://gobrandwave.com/demand/us/brands/new-chapter This page is also available as HTML at https://gobrandwave.com/demand/us/brands/new-chapter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.