--- title: "Nespresso: search popularity in the United States" description: "Nespresso sells coffee capsules and machines for homes and workplaces. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/nespresso" publisher: "Brandwave" --- # Nespresso: search popularity in the United States Nespresso sells coffee capsules and machines for homes and workplaces. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nespresso - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among coffee maker brands**: 41.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Coffee maker brands | 1 | 41.3% | 673K | - [Coffee maker brands](/demand/us/categories/us-coffee-maker-brands) ## Top coffee maker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nespresso was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Nespresso is the fifth most recommended of the 15. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moccamaster | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Breville | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cuisinart | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | OXO | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Nespresso | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Ninja | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Keurig | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | De'Longhi | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Bunn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fellow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hamilton Beach | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mr. Coffee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee maker brands - Asked ChatGPT "Which coffee maker should I buy?": 1. Moccamaster, 2. OXO, 3. Breville - Asked ChatGPT "What are the best coffee maker brands?": 1. Moccamaster, 2. Breville, 3. OXO, 4. Ninja, 5. Cuisinart, 6. Keurig, 7. De'Longhi - Asked ChatGPT "What is the best espresso machine for home?": 1. Breville - Searched Google, AI Overview "coffee maker": 1. Cuisinart, 2. Moccamaster, 3. OXO, 4. Keurig - Searched Google, AI Overview "espresso machine": 1. Nespresso, 2. Breville, 3. De'Longhi Not named in any answer: Bunn, Jura, Fellow, Hamilton Beach, Mr. Coffee, Philips and Smeg. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for Nespresso changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Nespresso in the United States fell from 823K to 673K. - Across the 12 months ending September 2026, Nespresso’s share of searches among coffee maker brands in the United States decreased from 44.6% to 41.3%. - Across the 12 months ending September 2026, Nespresso’s share of searches among coffee maker brands in the United States peaked at 44.6% in May 2026 and was lowest at 38.3% in December 2025. ## How did search popularity change for United States coffee maker brands in September 2026? - In September 2026, Ninja gained share of searches among coffee maker brands in the United States, from 8.1% to 10.1%. - In September 2026, Nespresso gained share of searches among coffee maker brands in the United States, from 40.4% to 41.3%. - In September 2026, Keurig lost share of searches among coffee maker brands in the United States, from 18.1% to 15.1%. - Breville’s share of searches among coffee maker brands in the United States has gained ground for 3 months in a row, from 10.8% to 12.3% in September 2026. - Estimated monthly branded searches for De'Longhi in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026. - Estimated monthly branded searches for Fellow in the United States rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Coffee maker brands | 823K | 44.6% | 1 | | Nov 2025 | Coffee maker brands | 1.2M | 42.6% | 1 | | Dec 2025 | Coffee maker brands | 1M | 38.3% | 1 | | Jan 2026 | Coffee maker brands | 823K | 38.6% | 1 | | Feb 2026 | Coffee maker brands | 673K | 42.3% | 1 | | Mar 2026 | Coffee maker brands | 673K | 42.2% | 1 | | Apr 2026 | Coffee maker brands | 673K | 44.5% | 1 | | May 2026 | Coffee maker brands | 673K | 44.6% | 1 | | Jun 2026 | Coffee maker brands | 673K | 44.2% | 1 | | Jul 2026 | Coffee maker brands | 550K | 39.4% | 1 | | Aug 2026 | Coffee maker brands | 673K | 40.4% | 1 | | Sep 2026 | Coffee maker brands | 673K | 41.3% | 1 | ## How are Nespresso’s branded searches counted? Brandwave collects information about searches that people make online using Nespresso’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nespresso” ## Which coffee maker brands compete with Nespresso? - [Keurig](/demand/us/brands/keurig): Head-to-head: /demand/us/compare/keurig-vs-nespresso - [Breville](/demand/us/brands/breville): Head-to-head: /demand/us/compare/breville-vs-nespresso - [Ninja](/demand/us/brands/ninja-kitchen): Head-to-head: /demand/us/compare/nespresso-vs-ninja-kitchen - [De'Longhi](/demand/us/brands/delonghi): Head-to-head: /demand/us/compare/delonghi-vs-nespresso - [Moccamaster](/demand/us/brands/moccamaster): Head-to-head: /demand/us/compare/moccamaster-vs-nespresso - [Cuisinart](/demand/us/brands/cuisinart) - [Bunn](/demand/us/brands/bunn) - [Jura](/demand/us/brands/jura) - [Fellow](/demand/us/brands/fellow-products) - [Hamilton Beach](/demand/us/brands/hamilton-beach) - [Mr. Coffee](/demand/us/brands/mr-coffee) - [OXO](/demand/us/brands/oxo) - [Philips](/demand/us/brands/philips) - [Smeg](/demand/us/brands/smeg) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nespresso: search popularity in the United States". https://gobrandwave.com/demand/us/brands/nespresso This page is also available as HTML at https://gobrandwave.com/demand/us/brands/nespresso. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.