---
title: "NAPA Auto Parts: search popularity in United States"
description: "NAPA Auto Parts is auto parts retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/napa"
publisher: "Brandwave"
---

# NAPA Auto Parts: search popularity in United States

NAPA Auto Parts is auto parts retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: NAPA Auto Parts
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among auto parts retailers**: 7.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Auto parts retailers | 4 | 7.6% | 1.2M |

- [Auto parts retailers](/demand/us/categories/us-auto-parts-retailers)

## How has branded search demand for NAPA Auto Parts changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for NAPA Auto Parts in United States fell from 1.5M to 1.2M.
- Across the 12 months ending September 2026, NAPA Auto Parts’ estimated Share of Search among auto parts retailers in United States decreased from 8.7% to 7.6%.
- Across the 12 months ending September 2026, NAPA Auto Parts’ estimated Share of Search among auto parts retailers in United States peaked at 8.7% in October 2025 and was lowest at 6.9% in March 2026.

## How did search popularity change for United States auto parts retailers in September 2026?

- In September 2026, O'Reilly Auto Parts gained estimated Share of Search among auto parts retailers in United States, from 23% to 25.3%.
- In September 2026, Advance Auto Parts gained estimated Share of Search among auto parts retailers in United States, from 18.8% to 20.8%.
- In September 2026, NAPA Auto Parts gained estimated Share of Search among auto parts retailers in United States, from 6.9% to 7.6%.
- In September 2026, AutoZone lost estimated Share of Search among auto parts retailers in United States, from 51.3% to 46.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Auto parts retailers | 1.5M | 8.7% | 4 |
| Nov 2025 | Auto parts retailers | 1.2M | 7.2% | 4 |
| Dec 2025 | Auto parts retailers | 1.2M | 7.2% | 4 |
| Jan 2026 | Auto parts retailers | 1.2M | 7.2% | 4 |
| Feb 2026 | Auto parts retailers | 1.2M | 8.2% | 4 |
| Mar 2026 | Auto parts retailers | 1.2M | 6.9% | 4 |
| Apr 2026 | Auto parts retailers | 1.2M | 7.6% | 4 |
| May 2026 | Auto parts retailers | 1.2M | 7.6% | 4 |
| Jun 2026 | Auto parts retailers | 1.2M | 7.6% | 4 |
| Jul 2026 | Auto parts retailers | 1.2M | 7.6% | 4 |
| Aug 2026 | Auto parts retailers | 1.2M | 6.9% | 4 |
| Sep 2026 | Auto parts retailers | 1.2M | 7.6% | 4 |

## How is NAPA Auto Parts measured?

Brandwave collects information about searches that people make online using NAPA Auto Parts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “napa auto parts”

## Which auto parts retailers compete with NAPA Auto Parts?

- [AutoZone](/demand/us/brands/autozone): Head-to-head: /demand/us/compare/autozone-vs-napa
- [O'Reilly Auto Parts](/demand/us/brands/oreilly-auto-parts): Head-to-head: /demand/us/compare/napa-vs-oreilly-auto-parts
- [Advance Auto Parts](/demand/us/brands/advance-auto-parts): Head-to-head: /demand/us/compare/advance-auto-parts-vs-napa

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "NAPA Auto Parts: search popularity in United States". https://gobrandwave.com/demand/us/brands/napa

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/napa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.