--- title: "Movement: search popularity in the United States" description: "Movement is a chain of climbing, yoga and fitness gyms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/movement-climbing" publisher: "Brandwave" --- # Movement: search popularity in the United States Movement is a chain of climbing, yoga and fitness gyms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Movement - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among climbing gyms**: 3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Climbing gyms | 7 | 3% | 2.4K | - [Climbing gyms in the US](/demand/us/categories/us-climbing-gyms) ## Top climbing gyms in ChatGPT and Google AI Overviews In three ChatGPT questions, Movement was mentioned in one out of three: in one of the three ChatGPT answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Central Rock Gym | 1 of 3 | 1 of 3 | | Bouldering Project | 1 of 3 | 1 of 3 | | Mesa Rim | 0 of 3 | 0 of 3 | | Vertical Endeavors | 0 of 3 | 0 of 3 | | Touchstone Climbing | 0 of 3 | 0 of 3 | | Brooklyn Boulders | 0 of 3 | 0 of 3 | | Movement | 1 of 3 | 1 of 3 | ## Every AI answer about climbing gyms - Asked ChatGPT "What's the best climbing gym chain in the US?": 1. Movement, 2. Bouldering Project, 3. Central Rock Gym - Asked ChatGPT "Which bouldering gym is best for beginners?": named none of the brands we track - Asked ChatGPT "What are the best rock climbing gyms near me?": named none of the brands we track Not named in any answer: Mesa Rim, Vertical Endeavors, Touchstone Climbing and Brooklyn Boulders. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How has branded search demand for Movement changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Movement in the United States fell from 3.6K to 2.4K. - Across the 12 months ending September 2026, Movement’s share of searches among climbing gyms in the United States increased from 1.8% to 3%. - Across the 12 months ending September 2026, Movement’s share of searches among climbing gyms in the United States peaked at 3.6% in May 2026 and was lowest at 1.3% in February 2026. ## How did search popularity change for United States climbing gyms in September 2026? - In September 2026, Central Rock Gym gained share of searches among climbing gyms in the United States, from 31.3% to 33.8%. - In September 2026, Bouldering Project gained share of searches among climbing gyms in the United States, from 20.9% to 22.6%. - In September 2026, Touchstone Climbing gained share of searches among climbing gyms in the United States, from 6.2% to 6.7%. - In September 2026, Mesa Rim lost share of searches among climbing gyms in the United States, from 17.1% to 15.1%. - In September 2026, Vertical Endeavors lost share of searches among climbing gyms in the United States, from 17.1% to 15.1%. - In September 2026, Brooklyn Boulders lost share of searches among climbing gyms in the United States, from 4.2% to 3.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Climbing gyms | 3.6K | 1.8% | 7 | | Nov 2025 | Climbing gyms | 3.6K | 1.6% | 7 | | Dec 2025 | Climbing gyms | 3.6K | 1.6% | 7 | | Jan 2026 | Climbing gyms | 3.6K | 1.5% | 7 | | Feb 2026 | Climbing gyms | 2.9K | 1.3% | 7 | | Mar 2026 | Climbing gyms | 2.9K | 2.5% | 7 | | Apr 2026 | Climbing gyms | 2.4K | 2.8% | 7 | | May 2026 | Climbing gyms | 2.9K | 3.6% | 7 | | Jun 2026 | Climbing gyms | 2.9K | 3.5% | 7 | | Jul 2026 | Climbing gyms | 2.9K | 3.5% | 7 | | Aug 2026 | Climbing gyms | 2.9K | 3.3% | 7 | | Sep 2026 | Climbing gyms | 2.4K | 3% | 7 | ## How are Movement’s branded searches counted? Brandwave collects information about searches that people make online using Movement’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “movement climbing” ## Which climbing gyms compete with Movement? - [Central Rock Gym](/demand/us/brands/central-rock-gym) - [Bouldering Project](/demand/us/brands/bouldering-project): Head-to-head: /demand/us/compare/bouldering-project-vs-movement-climbing - [Mesa Rim](/demand/us/brands/mesa-rim): Head-to-head: /demand/us/compare/mesa-rim-vs-movement-climbing - [Vertical Endeavors](/demand/us/brands/vertical-endeavors): Head-to-head: /demand/us/compare/movement-climbing-vs-vertical-endeavors - [Touchstone Climbing](/demand/us/brands/touchstone-climbing): Head-to-head: /demand/us/compare/movement-climbing-vs-touchstone-climbing - [Brooklyn Boulders](/demand/us/brands/brooklyn-boulders): Head-to-head: /demand/us/compare/brooklyn-boulders-vs-movement-climbing ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Movement: search popularity in the United States". https://gobrandwave.com/demand/us/brands/movement-climbing This page is also available as HTML at https://gobrandwave.com/demand/us/brands/movement-climbing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.