--- title: "Mountain Dew: search popularity in the United States" description: "A citrus soft drink brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/mountain-dew" publisher: "Brandwave" --- # Mountain Dew: search popularity in the United States A citrus soft drink brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mountain Dew - **Owned by**: PepsiCo - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among soda brands**: 7.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Soda brands | 5 | 7.5% | 135K | - [Soda brands](/demand/us/categories/us-soda-brands) ## Top soda brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mountain Dew was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mountain Dew is the seventh most recommended of the 14. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coca-Cola | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Dr Pepper | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Pepsi | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | OLIPOP | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Sprite | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Poppi | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Mountain Dew | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Zevia | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Fanta | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Crush | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Canada Dry | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | 7Up | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | Barq's | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | A&W Root Beer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about soda brands - Asked ChatGPT "What's the best soda brand?": 1. Coca-Cola, 2. Dr Pepper, 3. Sprite, 4. Mountain Dew, 5. Pepsi, 6. Fanta, 7. Crush, 8. Barq's - Asked ChatGPT "Which healthy sodas actually taste good?": 1. OLIPOP, 2. Poppi, 3. Zevia, 4. Pepsi, 5. Dr Pepper, 6. Sprite, 7. 7Up - Asked ChatGPT "What's the most popular soda in the US?": 1. Coca-Cola, 2. Dr Pepper, 3. Pepsi - Searched Google, AI Overview "healthy soda": 1. OLIPOP, 2. Poppi, 3. Zevia - Searched Google, AI Overview "soda brands": 1. Coca-Cola, 2. Pepsi, 3. Dr Pepper, 4. Sprite, 5. Mountain Dew, 6. Fanta, 7. Canada Dry, 8. Crush, 9. Poppi, 10. OLIPOP Not named in any answer: A&W Root Beer. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for Mountain Dew changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Mountain Dew in the United States held steady at 135K. - Across the 12 months ending September 2026, Mountain Dew’s share of searches among soda brands in the United States increased from 7% to 7.5%. - Across the 12 months ending September 2026, Mountain Dew’s share of searches among soda brands in the United States peaked at 11.6% in May 2026 and was lowest at 5.7% in January 2026. - Across the 12 months ending September 2026, Mountain Dew rose from 6th to 5th among soda brands in the United States. ## How did search popularity change for United States soda brands in September 2026? - In September 2026, Pepsi overtook Mountain Dew to rank 3rd among soda brands in the United States, with 13.7% of the searches. - In September 2026, Dr Pepper gained share of searches among soda brands in the United States, from 18.8% to 20.5%. - In September 2026, Fanta gained share of searches among soda brands in the United States, from 3.1% to 4.1%. - In September 2026, OLIPOP gained share of searches among soda brands in the United States, from 6.9% to 7.5%. - In September 2026, Mountain Dew lost share of searches among soda brands in the United States, from 10.3% to 7.5%. - In September 2026, Coca-Cola lost share of searches among soda brands in the United States, from 23% to 20.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Soda brands | 135K | 7% | 6 | | Nov 2025 | Soda brands | 110K | 5.7% | 7 | | Dec 2025 | Soda brands | 110K | 6.2% | 6 | | Jan 2026 | Soda brands | 110K | 5.7% | 7 | | Feb 2026 | Soda brands | 110K | 6.1% | 7 | | Mar 2026 | Soda brands | 135K | 6.9% | 6 | | Apr 2026 | Soda brands | 135K | 7.1% | 5 | | May 2026 | Soda brands | 246K | 11.6% | 3 | | Jun 2026 | Soda brands | 135K | 8.3% | 5 | | Jul 2026 | Soda brands | 110K | 7.3% | 6 | | Aug 2026 | Soda brands | 201K | 10.3% | 3 | | Sep 2026 | Soda brands | 135K | 7.5% | 5 | ## How are Mountain Dew’s branded searches counted? Brandwave collects information about searches that people make online using Mountain Dew’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mountain dew” ## Which soda brands compete with Mountain Dew? - [Coca-Cola](/demand/us/brands/coca-cola) - [Dr Pepper](/demand/us/brands/dr-pepper): Head-to-head: /demand/us/compare/dr-pepper-vs-mountain-dew - [Pepsi](/demand/us/brands/pepsi): Head-to-head: /demand/us/compare/mountain-dew-vs-pepsi - [Sprite](/demand/us/brands/sprite): Head-to-head: /demand/us/compare/mountain-dew-vs-sprite - [OLIPOP](/demand/us/brands/olipop): Head-to-head: /demand/us/compare/mountain-dew-vs-olipop - [Poppi](/demand/us/brands/poppi): Head-to-head: /demand/us/compare/mountain-dew-vs-poppi - [Fanta](/demand/us/brands/fanta) - [Barq's](/demand/us/brands/barqs) - [7Up](/demand/us/brands/7up) - [A&W Root Beer](/demand/us/brands/a-and-w-root-beer) - [Canada Dry](/demand/us/brands/canada-dry) - [Zevia](/demand/us/brands/zevia) - [Crush](/demand/us/brands/crush-soda) ## Who owns Mountain Dew? Mountain Dew is owned by PepsiCo. Brandwave also tracks Poppi, Aquafina, Cap'n Crunch, Mug Root Beer, Muscle Milk, Siete Foods and Tostitos, owned by the same company, in the United States. - [PepsiCo](/demand/us/companies/pepsico): Owns 14 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Mountain Dew? Mountain Dew is owned by PepsiCo. Brandwave also tracks Poppi, Aquafina, Cap'n Crunch, Mug Root Beer, Muscle Milk, Siete Foods and Tostitos, owned by the same company, in the United States. ## Cite this page Brandwave. "Mountain Dew: search popularity in the United States". https://gobrandwave.com/demand/us/brands/mountain-dew This page is also available as HTML at https://gobrandwave.com/demand/us/brands/mountain-dew. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.