--- title: "MINI: search popularity in the United States" description: "MINI makes cars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/mini" publisher: "Brandwave" --- # MINI: search popularity in the United States MINI makes cars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MINI - **Owned by**: BMW - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among car brands**: 0.48% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Car brands | 37 | 0.48% | 319K | - [Car brands](/demand/us/categories/us-car-brands) ## Top car brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MINI was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. MINI is the 34th most recommended of the 46. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Honda | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Toyota | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Hyundai | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Subaru | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Ford | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kia | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Buick | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Nissan | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | BMW | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Mercedes-Benz | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Volkswagen | 12th | 0 of 3 | 1 of 2 | 1 of 5 | | Ferrari | 13th | 0 of 3 | 1 of 2 | 1 of 5 | | Aston Martin | 14th | 0 of 3 | 1 of 2 | 1 of 5 | | Tesla | 15th | 0 of 3 | 1 of 2 | 1 of 5 | | Rivian | 16th | 0 of 3 | 1 of 2 | 1 of 5 | | Lucid Motors | 17th | 0 of 3 | 1 of 2 | 1 of 5 | | Chevrolet | 18th | 0 of 3 | 1 of 2 | 1 of 5 | | Mazda | 19th | 1 of 3 | 1 of 2 | 2 of 5 | | GMC | 20th | 0 of 3 | 1 of 2 | 1 of 5 | | Cadillac | 21st | 0 of 3 | 1 of 2 | 1 of 5 | | Lincoln | 22nd | 0 of 3 | 1 of 2 | 1 of 5 | | Jeep | 23rd | 0 of 3 | 1 of 2 | 1 of 5 | | Ram | 24th | 0 of 3 | 1 of 2 | 1 of 5 | | Genesis | 25th | 0 of 3 | 2 of 2 | 2 of 5 | | Dodge | 26th | 0 of 3 | 1 of 2 | 1 of 5 | | Chrysler | 27th | 0 of 3 | 1 of 2 | 1 of 5 | | Alfa Romeo | 28th | 0 of 3 | 1 of 2 | 1 of 5 | | Maserati | 29th | 0 of 3 | 1 of 2 | 1 of 5 | | Fiat | 30th | 0 of 3 | 1 of 2 | 1 of 5 | | Acura | 31st | 0 of 3 | 1 of 2 | 1 of 5 | | Audi | 32nd | 0 of 3 | 2 of 2 | 2 of 5 | | Infiniti | 33rd | 0 of 3 | 1 of 2 | 1 of 5 | | MINI | 34th | 0 of 3 | 1 of 2 | 1 of 5 | | Rolls-Royce | 35th | 0 of 3 | 1 of 2 | 1 of 5 | | Porsche | 36th | 0 of 3 | 1 of 2 | 1 of 5 | | Bentley | 37th | 0 of 3 | 1 of 2 | 1 of 5 | | Lamborghini | 38th | 0 of 3 | 1 of 2 | 1 of 5 | | Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Volvo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mitsubishi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Polestar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lotus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VinFast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about car brands - Asked ChatGPT "Which car should I buy?": named none of the brands we track - Asked ChatGPT "What are the most reliable car brands?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Buick, 6. Mazda - Asked ChatGPT "What is the best family SUV to buy?": 1. Hyundai, 2. Honda, 3. Toyota - Searched Google, AI Overview "car brands": 1. Ford, 2. Toyota, 3. Honda, 4. Hyundai, 5. Nissan, 6. Subaru, 7. BMW, 8. Mercedes-Benz, 9. Volkswagen, 10. Ferrari, 11. Aston Martin, 12. Tesla, 13. Rivian, 14. Lucid Motors, 15. Chevrolet, 16. Buick, 17. GMC, 18. Cadillac, 19. Lincoln, 20. Jeep, 21. Ram, 22. Dodge, 23. Chrysler, 24. Alfa Romeo, 25. Maserati, 26. Fiat, 27. Lexus, 28. Acura, 29. Kia, 30. Genesis, 31. Infiniti, 32. MINI, 33. Rolls-Royce, 34. Audi, 35. Porsche, 36. Bentley, 37. Lamborghini - Searched Google, AI Overview "best suv": 1. Honda, 2. Toyota, 3. Kia, 4. Hyundai, 5. Subaru, 6. Mazda, 7. Ford, 8. Genesis, 9. Audi Not named in any answer: Land Rover, Volvo, McLaren, Mitsubishi, Jaguar, Polestar, Lotus and VinFast. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for MINI changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for MINI in the United States held steady at 319K. - Across the 12 months ending September 2026, MINI rose from 38th to 37th among car brands in the United States. ## How did search popularity change for United States car brands in September 2026? - In September 2026, Toyota gained share of searches among car brands in the United States, from 10.5% to 11.2%. - In September 2026, McLaren rose from 39th to 33rd among car brands in the United States. - In September 2026, Mercedes-Benz rose from 13th to 10th among car brands in the United States. - In September 2026, Rivian rose from 22nd to 19th among car brands in the United States. - In September 2026, Audi rose from 20th to 18th among car brands in the United States. - In September 2026, Ferrari rose from 32nd to 30th among car brands in the United States. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Car brands | 319K | 0.47% | 38 | | Nov 2025 | Car brands | 316K | 0.49% | 36 | | Dec 2025 | Car brands | 316K | 0.47% | 37 | | Jan 2026 | Car brands | 319K | 0.46% | 36 | | Feb 2026 | Car brands | 319K | 0.49% | 34 | | Mar 2026 | Car brands | 390K | 0.52% | 34 | | Apr 2026 | Car brands | 390K | 0.54% | 34 | | May 2026 | Car brands | 390K | 0.53% | 34 | | Jun 2026 | Car brands | 323K | 0.48% | 35 | | Jul 2026 | Car brands | 319K | 0.47% | 35 | | Aug 2026 | Car brands | 390K | 0.55% | 34 | | Sep 2026 | Car brands | 319K | 0.48% | 37 | ## How are MINI’s branded searches counted? Brandwave collects information about searches that people make online using MINI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mini cooper” - “mini countryman” ## Which car brands compete with MINI? - [Toyota](/demand/us/brands/toyota) - [Tesla](/demand/us/brands/tesla) - [Honda](/demand/us/brands/honda) - [Ford](/demand/us/brands/ford) - [Kia](/demand/us/brands/kia) - [Chevrolet](/demand/us/brands/chevrolet) - [Hyundai](/demand/us/brands/hyundai) - [Nissan](/demand/us/brands/nissan) - [Subaru](/demand/us/brands/subaru) - [Mercedes-Benz](/demand/us/brands/mercedes-benz) - [BMW](/demand/us/brands/bmw) - [Jeep](/demand/us/brands/jeep) - [Mazda](/demand/us/brands/mazda) - [Porsche](/demand/us/brands/porsche) - [Lexus](/demand/us/brands/lexus) - [GMC](/demand/us/brands/gmc) - [Volkswagen](/demand/us/brands/volkswagen) - [Audi](/demand/us/brands/audi) - [Rivian](/demand/us/brands/rivian) - [Acura](/demand/us/brands/acura) - [Dodge](/demand/us/brands/dodge) - [Cadillac](/demand/us/brands/cadillac) - [Lamborghini](/demand/us/brands/lamborghini) - [Land Rover](/demand/us/brands/land-rover) - [Buick](/demand/us/brands/buick) - [Volvo](/demand/us/brands/volvo) - [Chrysler](/demand/us/brands/chrysler) - [Genesis](/demand/us/brands/genesis) - [Ram](/demand/us/brands/ram) - [Ferrari](/demand/us/brands/ferrari) - [Lincoln](/demand/us/brands/lincoln) - [Infiniti](/demand/us/brands/infiniti) - [McLaren](/demand/us/brands/mclaren) - [Rolls-Royce](/demand/us/brands/rolls-royce): Head-to-head: /demand/us/compare/mini-vs-rolls-royce - [Alfa Romeo](/demand/us/brands/alfa-romeo): Head-to-head: /demand/us/compare/alfa-romeo-vs-mini - [Mitsubishi](/demand/us/brands/mitsubishi): Head-to-head: /demand/us/compare/mini-vs-mitsubishi - [Maserati](/demand/us/brands/maserati): Head-to-head: /demand/us/compare/maserati-vs-mini - [Aston Martin](/demand/us/brands/aston-martin): Head-to-head: /demand/us/compare/aston-martin-vs-mini - [Bentley](/demand/us/brands/bentley) - [Lucid Motors](/demand/us/brands/lucid-motors) - [Fiat](/demand/us/brands/fiat) - [Jaguar](/demand/us/brands/jaguar) - [Polestar](/demand/us/brands/polestar) - [Lotus](/demand/us/brands/lotus) - [VinFast](/demand/us/brands/vinfast) ## Who owns MINI? MINI is owned by BMW. Brandwave also tracks BMW, owned by the same company, in the United States. - [BMW](/demand/us/companies/bmw): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns MINI? MINI is owned by BMW. Brandwave also tracks BMW, owned by the same company, in the United States. ## Cite this page Brandwave. "MINI: search popularity in the United States". https://gobrandwave.com/demand/us/brands/mini This page is also available as HTML at https://gobrandwave.com/demand/us/brands/mini. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.