--- title: "Michelob Ultra Seltzer: search popularity in the United States" description: "Michelob Ultra Seltzer is Michelob Ultra’s hard seltzer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/michelob-ultra-seltzer" publisher: "Brandwave" --- # Michelob Ultra Seltzer: search popularity in the United States Michelob Ultra Seltzer is Michelob Ultra’s hard seltzer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Michelob Ultra Seltzer - **Owned by**: AB InBev - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among hard seltzer brands**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hard seltzer brands | 7 | 1.3% | 3.6K | - [Hard seltzer brands](/demand/us/categories/us-hard-seltzer-brands) ## Top hard seltzer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Michelob Ultra Seltzer did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | High Noon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | White Claw | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Truly | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | NÜTRL | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Vizzy | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Bud Light Seltzer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Michelob Ultra Seltzer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smirnoff | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Corona | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hard seltzer brands - Asked ChatGPT "Which hard seltzer brand should I buy in the US?": 1. White Claw, 2. Truly, 3. High Noon - Asked ChatGPT "What are the best hard seltzer brands in the US?": 1. High Noon, 2. White Claw, 3. Truly, 4. NÜTRL, 5. Vizzy - Asked ChatGPT "What's the best hard seltzer brand in the US for a summer party?": 1. High Noon, 2. White Claw, 3. Truly - Searched Google, AI Overview "hard seltzer": 1. White Claw, 2. Truly, 3. High Noon, 4. NÜTRL, 5. Vizzy - Searched Google, AI Overview "best hard seltzer": 1. High Noon, 2. NÜTRL, 3. White Claw Not named in any answer: Bud Light Seltzer, Michelob Ultra Seltzer, Smirnoff and Corona. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Michelob Ultra Seltzer changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Michelob Ultra Seltzer in the United States rose from 2.9K to 3.6K. - Across the 12 months ending September 2026, Michelob Ultra Seltzer’s share of searches among hard seltzer brands in the United States peaked at 1.9% in July 2026 and was lowest at 0.77% in January 2026. - Across the 12 months ending September 2026, Michelob Ultra Seltzer rose from 8th to 7th among hard seltzer brands in the United States. ## How did search popularity change for United States hard seltzer brands in September 2026? - In September 2026, NÜTRL gained share of searches among hard seltzer brands in the United States, from 43% to 47.3%. - In September 2026, White Claw gained share of searches among hard seltzer brands in the United States, from 35% to 38.5%. - In September 2026, High Noon lost share of searches among hard seltzer brands in the United States, from 11.2% to 4.2%. - In September 2026, Truly lost share of searches among hard seltzer brands in the United States, from 4.3% to 3.1%. - Estimated monthly branded searches for Michelob Ultra Seltzer in the United States rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. - Estimated monthly branded searches for Corona in the United States rose 21.9% over 12 measured months, from 320 to 390 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hard seltzer brands | 2.9K | 1% | 8 | | Nov 2025 | Hard seltzer brands | 2.4K | 1.1% | 8 | | Dec 2025 | Hard seltzer brands | 1.9K | 0.83% | 8 | | Jan 2026 | Hard seltzer brands | 1.9K | 0.77% | 8 | | Feb 2026 | Hard seltzer brands | 2.4K | 1.2% | 8 | | Mar 2026 | Hard seltzer brands | 2.9K | 1.2% | 8 | | Apr 2026 | Hard seltzer brands | 2.9K | 1.1% | 8 | | May 2026 | Hard seltzer brands | 4.4K | 1.4% | 7 | | Jun 2026 | Hard seltzer brands | 5.4K | 1.6% | 7 | | Jul 2026 | Hard seltzer brands | 6.6K | 1.9% | 7 | | Aug 2026 | Hard seltzer brands | 4.4K | 1.4% | 7 | | Sep 2026 | Hard seltzer brands | 3.6K | 1.3% | 7 | ## How are Michelob Ultra Seltzer’s branded searches counted? Brandwave collects information about searches that people make online using Michelob Ultra Seltzer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “michelob ultra seltzer” ## Which hard seltzer brands compete with Michelob Ultra Seltzer? - [NÜTRL](/demand/us/brands/nutrl) - [White Claw](/demand/us/brands/white-claw) - [High Noon](/demand/us/brands/high-noon) - [Truly](/demand/us/brands/truly-hard-seltzer): Head-to-head: /demand/us/compare/michelob-ultra-seltzer-vs-truly-hard-seltzer - [Vizzy](/demand/us/brands/vizzy): Head-to-head: /demand/us/compare/michelob-ultra-seltzer-vs-vizzy - [Bud Light Seltzer](/demand/us/brands/bud-light-seltzer): Head-to-head: /demand/us/compare/bud-light-seltzer-vs-michelob-ultra-seltzer - [Smirnoff](/demand/us/brands/smirnoff): Head-to-head: /demand/us/compare/michelob-ultra-seltzer-vs-smirnoff - [Corona](/demand/us/brands/corona): Head-to-head: /demand/us/compare/corona-vs-michelob-ultra-seltzer ## Who owns Michelob Ultra Seltzer? Michelob Ultra Seltzer is owned by AB InBev. Brandwave also tracks Bud Light Seltzer, owned by the same company, in the United States. - [AB InBev](/demand/us/companies/anheuser-busch-inbev): Owns 4 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Michelob Ultra Seltzer? Michelob Ultra Seltzer is owned by AB InBev. Brandwave also tracks Bud Light Seltzer, owned by the same company, in the United States. ## Cite this page Brandwave. "Michelob Ultra Seltzer: search popularity in the United States". https://gobrandwave.com/demand/us/brands/michelob-ultra-seltzer This page is also available as HTML at https://gobrandwave.com/demand/us/brands/michelob-ultra-seltzer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.