---
title: "Marzetti: search popularity in United States"
description: "Marzetti is dip brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/marzetti"
publisher: "Brandwave"
---

# Marzetti: search popularity in United States

Marzetti is dip brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Marzetti
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among dips brands**: 49%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dips brands | 1 | 49% | 6.6K |

- [Dips brands](/demand/us/categories/us-dips-brands)

## How has branded search demand for Marzetti changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Marzetti in United States held steady at 6.6K.
- Across the 12 months ending September 2026, Marzetti’s estimated Share of Search among dips brands in United States peaked at 54.5% in February 2026 and was lowest at 39.4% in August 2026.

## How did search popularity change for United States dips brands in September 2026?

- In September 2026, Marzetti overtook Wholly Guacamole to become the leader among dips brands in United States, with 49% estimated Share of Search.
- In September 2026, Wholly Guacamole lost estimated Share of Search among dips brands in United States, from 59.1% to 49%.
- Estimated monthly branded searches for TRIBE in United States fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dips brands | 6.6K | 48.8% | 1 |
| Nov 2025 | Dips brands | 6.6K | 54.1% | 1 |
| Dec 2025 | Dips brands | 6.6K | 49.4% | 1 |
| Jan 2026 | Dips brands | 8.1K | 49.5% | 1 |
| Feb 2026 | Dips brands | 9.9K | 54.5% | 1 |
| Mar 2026 | Dips brands | 6.6K | 44.4% | 2 |
| Apr 2026 | Dips brands | 6.6K | 49.5% | 1 |
| May 2026 | Dips brands | 6.6K | 44.3% | 2 |
| Jun 2026 | Dips brands | 5.4K | 44.4% | 2 |
| Jul 2026 | Dips brands | 5.4K | 44.4% | 2 |
| Aug 2026 | Dips brands | 5.4K | 39.4% | 2 |
| Sep 2026 | Dips brands | 6.6K | 49% | 1 |

## How is Marzetti measured?

Brandwave collects information about searches that people make online using Marzetti’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “marzetti”

## Which dips brands compete with Marzetti?

- [Wholly Guacamole](/demand/us/brands/wholly-guacamole): Head-to-head: /demand/us/compare/marzetti-vs-wholly-guacamole
- [TRIBE](/demand/us/brands/tribe): Head-to-head: /demand/us/compare/marzetti-vs-tribe

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Marzetti: search popularity in United States". https://gobrandwave.com/demand/us/brands/marzetti

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/marzetti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.