--- title: "MaryRuth's: search popularity in the United States" description: "MaryRuth's makes liquid and gummy vitamins. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/maryruths" publisher: "Brandwave" --- # MaryRuth's: search popularity in the United States MaryRuth's makes liquid and gummy vitamins. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MaryRuth's - **Owned by**: MaryRuth Organics - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among vitamin and supplement brands**: 8.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Vitamin and supplement brands | 5 | 8.3% | 60.5K | | Kids' vitamin brands | 1 | 29.8% | 60.5K | - [Vitamin and supplement brands](/demand/us/categories/us-vitamin-brands) - [Kids' vitamin brands](/demand/us/categories/us-kids-vitamin-brands) ## Top vitamin and supplement brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MaryRuth's did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nature Made | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Thorne | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Nordic Naturals | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | AG1 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pure Encapsulations | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seed | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MaryRuth's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ritual | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vital Proteins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Centrum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Garden of Life | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Olly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HUM Nutrition | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | New Chapter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | One A Day | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vitamin and supplement brands - Asked ChatGPT "Which vitamin brand should I buy?": 1. Nature Made, 2. Thorne - Asked ChatGPT "What are the most trusted supplement brands?": 1. Thorne, 2. Nature Made, 3. Nordic Naturals - Asked ChatGPT "What is the best multivitamin?": 1. Nature Made - Searched Google, AI Overview "vitamins": named none of the brands we track - Searched Google, AI Overview "supplements": named none of the brands we track Not named in any answer: AG1, Pure Encapsulations, Seed, MaryRuth's, Ritual, Vital Proteins, Centrum, Garden of Life, Olly, HUM Nutrition, New Chapter and One A Day. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for MaryRuth's changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for MaryRuth's in the United States fell from 74K to 60.5K. - Across the 12 months ending September 2026, MaryRuth's’ share of searches among vitamin and supplement brands in the United States decreased from 9.9% to 8.3%. - Across the 12 months ending September 2026, MaryRuth's’ share of searches among vitamin and supplement brands in the United States peaked at 12.7% in February 2026 and was lowest at 7.6% in August 2026. - Across the 12 months ending September 2026, MaryRuth's fell from 4th to 5th among vitamin and supplement brands in the United States. - Across the 12 months ending September 2026, MaryRuth's’ share of searches among kids' vitamin brands in the United States decreased from 36.5% to 29.8%. - Across the 12 months ending September 2026, MaryRuth's’ share of searches among kids' vitamin brands in the United States peaked at 46.6% in February 2026 and was lowest at 29.8% in September 2026. ## How did search popularity change for United States vitamin and supplement brands in September 2026? - In September 2026, Seed gained share of searches among vitamin and supplement brands in the United States, from 9.3% to 12.4%. - In September 2026, MaryRuth's gained share of searches among vitamin and supplement brands in the United States, from 7.6% to 8.3%. - In September 2026, Nordic Naturals gained share of searches among vitamin and supplement brands in the United States, from 6.2% to 6.8%. - In September 2026, AG1 lost share of searches among vitamin and supplement brands in the United States, from 20.7% to 18.6%. - In September 2026, Thorne lost share of searches among vitamin and supplement brands in the United States, from 17% to 15.1%. - In September 2026, Pure Encapsulations lost share of searches among vitamin and supplement brands in the United States, from 13.8% to 12.4%. ## How did search popularity change for United States kids' vitamin brands in September 2026? - In September 2026, Zarbee's overtook L'il Critters to rank 4th among kids' vitamin brands in the United States, with 13.4% of the searches. - In September 2026, L'il Critters lost share of searches among kids' vitamin brands in the United States, from 11.2% to 8.9%. - In September 2026, MaryRuth's lost share of searches among kids' vitamin brands in the United States, from 30.5% to 29.8%. - In September 2026, Flintstones lost share of searches among kids' vitamin brands in the United States, from 25% to 24.4%. - Estimated monthly branded searches for Hiya in the United States rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. - Estimated monthly branded searches for Llama Naturals in the United States rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Vitamin and supplement brands | 74K | 9.9% | 4 | | Nov 2025 | Vitamin and supplement brands | 90.5K | 11.6% | 3 | | Dec 2025 | Vitamin and supplement brands | 90.5K | 11.2% | 3 | | Jan 2026 | Vitamin and supplement brands | 110K | 10% | 4 | | Feb 2026 | Vitamin and supplement brands | 110K | 12.7% | 2 | | Mar 2026 | Vitamin and supplement brands | 90.5K | 9.5% | 4 | | Apr 2026 | Vitamin and supplement brands | 74K | 8.4% | 5 | | May 2026 | Vitamin and supplement brands | 74K | 8.6% | 5 | | Jun 2026 | Vitamin and supplement brands | 60.5K | 7.8% | 5 | | Jul 2026 | Vitamin and supplement brands | 60.5K | 7.8% | 5 | | Aug 2026 | Vitamin and supplement brands | 60.5K | 7.6% | 5 | | Sep 2026 | Vitamin and supplement brands | 60.5K | 8.3% | 5 | | Oct 2025 | Kids' vitamin brands | 74K | 36.5% | 1 | | Nov 2025 | Kids' vitamin brands | 90.5K | 40% | 1 | | Dec 2025 | Kids' vitamin brands | 90.5K | 41.5% | 1 | | Jan 2026 | Kids' vitamin brands | 110K | 41.4% | 1 | | Feb 2026 | Kids' vitamin brands | 110K | 46.6% | 1 | | Mar 2026 | Kids' vitamin brands | 90.5K | 42% | 1 | | Apr 2026 | Kids' vitamin brands | 74K | 37.4% | 1 | | May 2026 | Kids' vitamin brands | 74K | 39.4% | 1 | | Jun 2026 | Kids' vitamin brands | 60.5K | 38% | 1 | | Jul 2026 | Kids' vitamin brands | 60.5K | 34.7% | 1 | | Aug 2026 | Kids' vitamin brands | 60.5K | 30.5% | 1 | | Sep 2026 | Kids' vitamin brands | 60.5K | 29.8% | 1 | ## How are MaryRuth's’ branded searches counted? Brandwave collects information about searches that people make online using MaryRuth's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mary ruth's” - “maryruth's” ## Which vitamin and supplement brands compete with MaryRuth's? - [AG1](/demand/us/brands/ag1) - [Thorne](/demand/us/brands/thorne): Head-to-head: /demand/us/compare/maryruths-vs-thorne - [Pure Encapsulations](/demand/us/brands/pure-encapsulations): Head-to-head: /demand/us/compare/maryruths-vs-pure-encapsulations - [Seed](/demand/us/brands/seed-health): Head-to-head: /demand/us/compare/maryruths-vs-seed-health - [Nordic Naturals](/demand/us/brands/nordic-naturals): Head-to-head: /demand/us/compare/maryruths-vs-nordic-naturals - [Ritual](/demand/us/brands/ritual): Head-to-head: /demand/us/compare/maryruths-vs-ritual - [Vital Proteins](/demand/us/brands/vital-proteins) - [Nature Made](/demand/us/brands/nature-made) - [Centrum](/demand/us/brands/centrum) - [Garden of Life](/demand/us/brands/garden-of-life) - [Olly](/demand/us/brands/olly) - [HUM Nutrition](/demand/us/brands/hum-nutrition) - [New Chapter](/demand/us/brands/new-chapter) - [One A Day](/demand/us/brands/one-a-day) ## Who owns MaryRuth's? MaryRuth's is owned by MaryRuth Organics. Brandwave does not track any other brands owned by MaryRuth Organics. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns MaryRuth's? MaryRuth's is owned by MaryRuth Organics. Brandwave does not track any other brands owned by MaryRuth Organics. ## Cite this page Brandwave. "MaryRuth's: search popularity in the United States". https://gobrandwave.com/demand/us/brands/maryruths This page is also available as HTML at https://gobrandwave.com/demand/us/brands/maryruths. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.