--- title: "Mark & Graham: search popularity in the United States" description: "Mark & Graham sells monogrammed gifts, bags and home goods online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/mark-and-graham" publisher: "Brandwave" --- # Mark & Graham: search popularity in the United States Mark & Graham sells monogrammed gifts, bags and home goods online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mark & Graham - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among personalized gift shops**: 9.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Personalized gift shops | 4 | 9.7% | 60.5K | - [Personalized gift shops in the US](/demand/us/categories/us-personalized-gift-shops) ## Top personalized gift shops in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Mark & Graham was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Mark & Graham is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Etsy | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Mark & Graham | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Personalization Mall | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Uncommon Goods | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Zazzle | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Things Remembered | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | CafePress | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | GiftsForYouNow | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about personalized gift shops - Asked ChatGPT "Where's the best place to buy personalized gifts online?": 1. Etsy, 2. Personalization Mall, 3. Uncommon Goods, 4. Zazzle - Asked ChatGPT "Which site is best for engraved gifts for a wedding or anniversary?": 1. Etsy, 2. Personalization Mall, 3. Mark & Graham, 4. Uncommon Goods, 5. Things Remembered - Asked ChatGPT "What's a good website for custom monogrammed gifts?": 1. Mark & Graham, 2. Etsy, 3. Personalization Mall - Searched Google, AI Overview "personalized gifts": 1. Mark & Graham, 2. Personalization Mall, 3. Etsy Not named in any answer: CafePress and GiftsForYouNow. Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026. ## How has branded search demand for Mark & Graham changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Mark & Graham in the United States held steady at 60.5K. - Across the 12 months ending September 2026, Mark & Graham’s share of searches among personalized gift shops in the United States increased from 6.7% to 9.7%. - Across the 12 months ending September 2026, Mark & Graham’s share of searches among personalized gift shops in the United States peaked at 12.3% in July 2026 and was lowest at 6.7% in October 2025. ## How did search popularity change for United States personalized gift shops in September 2026? - In September 2026, Uncommon Goods overtook Personalization Mall to rank 2nd among personalized gift shops in the United States, with 17.7% of the searches. - In September 2026, Zazzle lost share of searches among personalized gift shops in the United States, from 49.8% to 48.4%. - Personalization Mall’s share of searches among personalized gift shops in the United States has lost ground for 3 months in a row, from 16.5% to 14.6% in September 2026. - Things Remembered’s share of searches among personalized gift shops in the United States has lost ground for 3 months in a row, from 9.1% to 8% in September 2026. - Estimated monthly branded searches for Etsy in the United States fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026. - Estimated monthly branded searches for GiftsForYouNow in the United States fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Personalized gift shops | 60.5K | 6.7% | 4 | | Nov 2025 | Personalized gift shops | 135K | 7.9% | 4 | | Dec 2025 | Personalized gift shops | 165K | 8% | 4 | | Jan 2026 | Personalized gift shops | 60.5K | 8.5% | 4 | | Feb 2026 | Personalized gift shops | 49.5K | 7.3% | 4 | | Mar 2026 | Personalized gift shops | 60.5K | 7.7% | 4 | | Apr 2026 | Personalized gift shops | 74K | 9.7% | 4 | | May 2026 | Personalized gift shops | 74K | 9.3% | 4 | | Jun 2026 | Personalized gift shops | 74K | 11.1% | 4 | | Jul 2026 | Personalized gift shops | 74K | 12.3% | 3 | | Aug 2026 | Personalized gift shops | 60.5K | 10% | 4 | | Sep 2026 | Personalized gift shops | 60.5K | 9.7% | 4 | ## How are Mark & Graham’s branded searches counted? Brandwave collects information about searches that people make online using Mark & Graham’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mark and graham” ## Which personalized gift shops compete with Mark & Graham? - [Zazzle](/demand/us/brands/zazzle): Head-to-head: /demand/us/compare/mark-and-graham-vs-zazzle - [Uncommon Goods](/demand/us/brands/uncommon-goods): Head-to-head: /demand/us/compare/mark-and-graham-vs-uncommon-goods - [Personalization Mall](/demand/us/brands/personalization-mall): Head-to-head: /demand/us/compare/mark-and-graham-vs-personalization-mall - [Things Remembered](/demand/us/brands/things-remembered): Head-to-head: /demand/us/compare/mark-and-graham-vs-things-remembered - [CafePress](/demand/us/brands/cafepress): Head-to-head: /demand/us/compare/cafepress-vs-mark-and-graham - [Etsy](/demand/us/brands/etsy) - [GiftsForYouNow](/demand/us/brands/giftsforyounow) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mark & Graham: search popularity in the United States". https://gobrandwave.com/demand/us/brands/mark-and-graham This page is also available as HTML at https://gobrandwave.com/demand/us/brands/mark-and-graham. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.