---
title: "Marcus: search popularity in United States"
description: "Marcus is savings account provider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/marcus"
publisher: "Brandwave"
---

# Marcus: search popularity in United States

Marcus is savings account provider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Marcus
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among high yield savings brands**: 1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| High yield savings brands | 4 | 1% | 140K |

- [High yield savings brands](/demand/us/categories/us-high-yield-savings-brands)

## How has branded search demand for Marcus changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Marcus in United States fell from 172K to 140K.
- Across the 12 months ending September 2026, Marcus’ estimated Share of Search among high yield savings brands in United States held steady, from 1.2% to 1%.

## How did search popularity change for United States high yield savings brands in September 2026?

- In September 2026, Capital One gained estimated Share of Search among high yield savings brands in United States, from 67.4% to 68.3%.
- In September 2026, Discover lost estimated Share of Search among high yield savings brands in United States, from 6% to 5%.
- Estimated monthly branded searches for Marcus in United States fell 18.2% over 12 measured months, from 172K to 140K in September 2026.
- Estimated monthly branded searches for Betterment in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | High yield savings brands | 172K | 1.2% | 4 |
| Nov 2025 | High yield savings brands | 170K | 1.2% | 4 |
| Dec 2025 | High yield savings brands | 206K | 1.5% | 4 |
| Jan 2026 | High yield savings brands | 209K | 1.5% | 4 |
| Feb 2026 | High yield savings brands | 173K | 1.3% | 4 |
| Mar 2026 | High yield savings brands | 209K | 1.5% | 4 |
| Apr 2026 | High yield savings brands | 172K | 1.2% | 4 |
| May 2026 | High yield savings brands | 170K | 1.2% | 4 |
| Jun 2026 | High yield savings brands | 170K | 1.2% | 4 |
| Jul 2026 | High yield savings brands | 170K | 1.2% | 4 |
| Aug 2026 | High yield savings brands | 170K | 1.3% | 4 |
| Sep 2026 | High yield savings brands | 140K | 1% | 4 |

## How is Marcus measured?

Brandwave collects information about searches that people make online using Marcus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “marcus”
- “marcus savings”

## Which high yield savings brands compete with Marcus?

- [Capital One](/demand/us/brands/capital-one): Head-to-head: /demand/us/compare/capital-one-vs-marcus
- [American Express](/demand/us/brands/american-express): Head-to-head: /demand/us/compare/american-express-vs-marcus
- [Discover](/demand/us/brands/discover): Head-to-head: /demand/us/compare/discover-vs-marcus
- [Betterment](/demand/us/brands/betterment): Head-to-head: /demand/us/compare/betterment-vs-marcus

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Marcus: search popularity in United States". https://gobrandwave.com/demand/us/brands/marcus

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/marcus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.