---
title: "Lovepop: search popularity in the United States"
description: "Lovepop makes pop-up greeting cards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/lovepop"
publisher: "Brandwave"
---

# Lovepop: search popularity in the United States

Lovepop makes pop-up greeting cards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lovepop
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among greeting cards**: 13.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Greeting cards | 3 | 13.2% | 9.9K |

- [Greeting cards](/demand/us/categories/us-greeting-cards)

## Top greeting cards in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Lovepop was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Lovepop is the fifth most recommended of the five.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hallmark | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Papyrus | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| American Greetings | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Minted | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Lovepop | 5th | 1 of 3 | 1 of 1 | 2 of 4 |

## Every AI answer about greeting cards

- Asked ChatGPT "Which greeting card should I buy in the US?": 1. Hallmark, 2. Papyrus, 3. American Greetings
- Asked ChatGPT "What are the best greeting card brands in the US?": 1. Hallmark, 2. American Greetings, 3. Papyrus, 4. Minted, 5. Lovepop
- Asked ChatGPT "What's the best greeting card in the US for a special occasion?": 1. Hallmark, 2. Papyrus, 3. Minted
- Searched Google, AI Overview "birthday greeting cards": 1. Hallmark, 2. Lovepop

Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026.

## How has branded search demand for Lovepop changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Lovepop in the United States fell from 14.8K to 9.9K.
- Across the 12 months ending September 2026, Lovepop’s share of searches among greeting cards in the United States decreased from 15.4% to 13.2%.
- Across the 12 months ending September 2026, Lovepop’s share of searches among greeting cards in the United States peaked at 33.6% in February 2026 and was lowest at 13.2% in September 2026.

## How did search popularity change for United States greeting cards in September 2026?

- American Greetings’ share of searches among greeting cards in the United States has lost ground for 3 months in a row, from 67.3% to 66.2% in September 2026.
- Estimated monthly branded searches for Minted in the United States rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.
- Estimated monthly branded searches for Hallmark in the United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
- Estimated monthly branded searches for Lovepop in the United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
- Estimated monthly branded searches for Papyrus in the United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Greeting cards | 14.8K | 15.4% | 3 |
| Nov 2025 | Greeting cards | 18.1K | 15% | 3 |
| Dec 2025 | Greeting cards | 22.2K | 15% | 3 |
| Jan 2026 | Greeting cards | 40.5K | 33.4% | 2 |
| Feb 2026 | Greeting cards | 40.5K | 33.6% | 2 |
| Mar 2026 | Greeting cards | 12.1K | 13.7% | 3 |
| Apr 2026 | Greeting cards | 22.2K | 21.7% | 2 |
| May 2026 | Greeting cards | 22.2K | 18.9% | 2 |
| Jun 2026 | Greeting cards | 12.1K | 13.5% | 3 |
| Jul 2026 | Greeting cards | 9.9K | 13.4% | 3 |
| Aug 2026 | Greeting cards | 9.9K | 13.3% | 3 |
| Sep 2026 | Greeting cards | 9.9K | 13.2% | 3 |

## How are Lovepop’s branded searches counted?

Brandwave collects information about searches that people make online using Lovepop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lovepop”

## Which greeting cards compete with Lovepop?

- [American Greetings](/demand/us/brands/american-greetings): Head-to-head: /demand/us/compare/american-greetings-vs-lovepop
- [Hallmark](/demand/us/brands/hallmark): Head-to-head: /demand/us/compare/hallmark-vs-lovepop
- [Papyrus](/demand/us/brands/papyrus): Head-to-head: /demand/us/compare/lovepop-vs-papyrus
- [Minted](/demand/us/brands/minted): Head-to-head: /demand/us/compare/lovepop-vs-minted

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lovepop: search popularity in the United States". https://gobrandwave.com/demand/us/brands/lovepop

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/lovepop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.