---
title: "Liquid Death: search popularity in the United States"
description: "Liquid Death sells canned still and sparkling water. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/liquid-death"
publisher: "Brandwave"
---

# Liquid Death: search popularity in the United States

Liquid Death sells canned still and sparkling water. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Liquid Death
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among sparkling water brands**: 31.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sparkling water brands | 1 | 31.9% | 165K |
| Bottled water brands | 1 | 45.9% | 165K |

- [Sparkling water brands](/demand/us/categories/us-sparkling-water-brands)
- [Bottled water brands](/demand/us/categories/us-bottled-water-brands)

## Top sparkling water brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Liquid Death did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| LaCroix | 1st | 1 of 3 | 2 of 2 | 3 of 5 |
| Polar | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| San Pellegrino | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Bubly | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Perrier | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Spindrift | 6th | 3 of 3 | 0 of 2 | 3 of 5 |
| Waterloo | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Sparkling Ice | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Liquid Death | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about sparkling water brands

- Asked ChatGPT "Which sparkling water should I buy?": 1. Polar, 2. San Pellegrino, 3. Spindrift
- Asked ChatGPT "What are the best sparkling water brands?": 1. San Pellegrino, 2. LaCroix, 3. Bubly, 4. Perrier, 5. Polar, 6. Waterloo, 7. Spindrift
- Asked ChatGPT "What is the best tasting seltzer?": 1. Spindrift
- Searched Google, AI Overview "sparkling water": 1. LaCroix, 2. Perrier, 3. San Pellegrino, 4. Bubly, 5. Sparkling Ice
- Searched Google, AI Overview "seltzer water": 1. Polar, 2. LaCroix, 3. Bubly

Not named in any answer: Liquid Death and Hint.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for Liquid Death changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Liquid Death in the United States fell from 201K to 165K.
- Across the 12 months ending September 2026, Liquid Death’s share of searches among sparkling water brands in the United States decreased from 38.8% to 31.9%.
- Across the 12 months ending September 2026, Liquid Death’s share of searches among sparkling water brands in the United States peaked at 38.8% in October 2025 and was lowest at 19.8% in December 2025.
- Across the 12 months ending September 2026, Liquid Death’s share of searches among bottled water brands in the United States decreased from 48.3% to 45.9%.
- Across the 12 months ending September 2026, Liquid Death’s share of searches among bottled water brands in the United States peaked at 51% in February 2026 and was lowest at 40.5% in December 2025.

## How did search popularity change for United States sparkling water brands in September 2026?

- In September 2026, San Pellegrino overtook Waterloo to rank 4th among sparkling water brands in the United States, with 9.6% of the searches.
- In September 2026, Spindrift overtook LaCroix to rank 2nd among sparkling water brands in the United States, with 14.3% of the searches.
- In September 2026, Hint overtook Waterloo and Sparkling Ice to rank 5th among sparkling water brands in the United States, with 7.8% of the searches.
- In September 2026, Bubly gained share of searches among sparkling water brands in the United States, from 2.9% to 3.5%.
- In September 2026, Waterloo lost share of searches among sparkling water brands in the United States, from 9.8% to 5.2%.
- In September 2026, Liquid Death lost share of searches among sparkling water brands in the United States, from 32.7% to 31.9%.

## How did search popularity change for United States bottled water brands in September 2026?

- In September 2026, Dasani overtook Evian and Poland Spring to rank 6th among bottled water brands in the United States, with 4.1% of the searches.
- In September 2026, Essentia gained share of searches among bottled water brands in the United States, from 6.4% to 7.5%.
- In September 2026, Evian gained share of searches among bottled water brands in the United States, from 3.5% to 4.1%.
- In September 2026, Poland Spring gained share of searches among bottled water brands in the United States, from 3.5% to 4.1%.
- In September 2026, Liquid Death lost share of searches among bottled water brands in the United States, from 47.8% to 45.9%.
- In September 2026, Fiji Water lost share of searches among bottled water brands in the United States, from 14.4% to 13.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sparkling water brands | 201K | 38.8% | 1 |
| Nov 2025 | Sparkling water brands | 165K | 34.8% | 1 |
| Dec 2025 | Sparkling water brands | 135K | 19.8% | 2 |
| Jan 2026 | Sparkling water brands | 165K | 31.9% | 1 |
| Feb 2026 | Sparkling water brands | 201K | 37.5% | 1 |
| Mar 2026 | Sparkling water brands | 165K | 30.1% | 1 |
| Apr 2026 | Sparkling water brands | 165K | 29.9% | 1 |
| May 2026 | Sparkling water brands | 165K | 29.3% | 1 |
| Jun 2026 | Sparkling water brands | 165K | 28.7% | 1 |
| Jul 2026 | Sparkling water brands | 165K | 29.3% | 1 |
| Aug 2026 | Sparkling water brands | 201K | 32.7% | 1 |
| Sep 2026 | Sparkling water brands | 165K | 31.9% | 1 |
| Oct 2025 | Bottled water brands | 201K | 48.3% | 1 |
| Nov 2025 | Bottled water brands | 165K | 45.9% | 1 |
| Dec 2025 | Bottled water brands | 135K | 40.5% | 1 |
| Jan 2026 | Bottled water brands | 165K | 42% | 1 |
| Feb 2026 | Bottled water brands | 201K | 51% | 1 |
| Mar 2026 | Bottled water brands | 165K | 43.3% | 1 |
| Apr 2026 | Bottled water brands | 165K | 43.3% | 1 |
| May 2026 | Bottled water brands | 165K | 43.3% | 1 |
| Jun 2026 | Bottled water brands | 165K | 44.5% | 1 |
| Jul 2026 | Bottled water brands | 165K | 43.8% | 1 |
| Aug 2026 | Bottled water brands | 201K | 47.8% | 1 |
| Sep 2026 | Bottled water brands | 165K | 45.9% | 1 |

## How are Liquid Death’s branded searches counted?

Brandwave collects information about searches that people make online using Liquid Death’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “liquid death”

## Which sparkling water brands compete with Liquid Death?

- [Spindrift](/demand/us/brands/spindrift): Head-to-head: /demand/us/compare/liquid-death-vs-spindrift
- [LaCroix](/demand/us/brands/lacroix): Head-to-head: /demand/us/compare/lacroix-vs-liquid-death
- [San Pellegrino](/demand/us/brands/san-pellegrino): Head-to-head: /demand/us/compare/liquid-death-vs-san-pellegrino
- [Hint](/demand/us/brands/hint-water): Head-to-head: /demand/us/compare/hint-water-vs-liquid-death
- [Sparkling Ice](/demand/us/brands/sparkling-ice): Head-to-head: /demand/us/compare/liquid-death-vs-sparkling-ice
- [Polar](/demand/us/brands/polar-seltzer)
- [Waterloo](/demand/us/brands/waterloo-sparkling)
- [Bubly](/demand/us/brands/bubly)
- [Perrier](/demand/us/brands/perrier)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Liquid Death: search popularity in the United States". https://gobrandwave.com/demand/us/brands/liquid-death

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/liquid-death. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.