---
title: "LinkedIn: search popularity in United States"
description: "LinkedIn is a social media platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/linkedin"
publisher: "Brandwave"
---

# LinkedIn: search popularity in United States

LinkedIn is a social media platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: LinkedIn
- **Owned by**: Microsoft
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among job boards**: 42.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Job boards | 2 | 42.4% | 11.1M |

- [Job boards](/demand/us/categories/us-job-boards)

## How has branded search demand for LinkedIn changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for LinkedIn in United States held steady at 11.1M.
- Across the 12 months ending September 2026, LinkedIn’s estimated Share of Search among job boards in United States peaked at 42.7% in June 2026 and was lowest at 38.1% in November 2025.

## How did search popularity change for United States job boards in September 2026?

- Estimated monthly branded searches for ZipRecruiter in United States rose 21.5% over 12 measured months, from 823K to 1M in September 2026.
- Estimated monthly branded searches for Glassdoor in United States fell 33.1% over 12 measured months, from 673K to 450K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Job boards | 11.1M | 42.4% | 2 |
| Nov 2025 | Job boards | 9.1M | 38.1% | 2 |
| Dec 2025 | Job boards | 9.1M | 42.6% | 2 |
| Jan 2026 | Job boards | 11.1M | 42.1% | 2 |
| Feb 2026 | Job boards | 11.1M | 42.6% | 2 |
| Mar 2026 | Job boards | 11.1M | 42.1% | 2 |
| Apr 2026 | Job boards | 11.1M | 42.3% | 2 |
| May 2026 | Job boards | 11.1M | 42.6% | 2 |
| Jun 2026 | Job boards | 11.1M | 42.7% | 2 |
| Jul 2026 | Job boards | 11.1M | 42.7% | 2 |
| Aug 2026 | Job boards | 11.1M | 42.3% | 2 |
| Sep 2026 | Job boards | 11.1M | 42.4% | 2 |

## How is LinkedIn measured?

Brandwave collects information about searches that people make online using LinkedIn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “linkedin”

## Which job boards compete with LinkedIn?

- [Indeed](/demand/us/brands/indeed): Head-to-head: /demand/us/compare/indeed-vs-linkedin
- [ZipRecruiter](/demand/us/brands/ziprecruiter): Head-to-head: /demand/us/compare/linkedin-vs-ziprecruiter
- [Glassdoor](/demand/us/brands/glassdoor): Head-to-head: /demand/us/compare/glassdoor-vs-linkedin

## Who owns LinkedIn?

LinkedIn is owned by Microsoft. Brandwave does not track any other brands owned by Microsoft.

- [Microsoft](/demand/us/companies/microsoft): Owns 35 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns LinkedIn?

LinkedIn is owned by Microsoft. Brandwave does not track any other brands owned by Microsoft.

## Cite this page

Brandwave. "LinkedIn: search popularity in United States". https://gobrandwave.com/demand/us/brands/linkedin

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/linkedin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.