---
title: "Liberty Tax: search popularity in United States"
description: "Liberty Tax is tax preparation service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/liberty-tax"
publisher: "Brandwave"
---

# Liberty Tax: search popularity in United States

Liberty Tax is tax preparation service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Liberty Tax
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among tax preparation services**: 4.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tax preparation services | 3 | 4.7% | 54.9K |

- [Tax preparation services](/demand/us/categories/us-tax-preparation-services)

## How has branded search demand for Liberty Tax changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Liberty Tax in United States held steady, from 57.6K to 54.9K.
- Across the 12 months ending September 2026, Liberty Tax’s estimated Share of Search among tax preparation services in United States increased from 3.4% to 4.7%.
- Across the 12 months ending September 2026, Liberty Tax’s estimated Share of Search among tax preparation services in United States peaked at 5.4% in December 2025 and was lowest at 2.1% in February 2026.
- Across the 12 months ending September 2026, Liberty Tax rose from 5th to 3rd among tax preparation services in United States.

## How did search popularity change for United States tax preparation services in September 2026?

- In September 2026, Jackson Hewitt overtook TaxAct to rank 4th among tax preparation services in United States, with 3.6% estimated Share of Search.
- TaxSlayer’s estimated Share of Search among tax preparation services in United States has lost ground for 3 months in a row, from 2.8% to 1.9% in September 2026.
- TaxAct’s estimated Share of Search among tax preparation services in United States has lost ground for 3 months in a row, from 4.2% to 3.5% in September 2026.
- Estimated monthly branded searches for TurboTax in United States fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
- Estimated monthly branded searches for H&R Block in United States fell 33.1% over 12 measured months, from 673K to 450K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tax preparation services | 57.6K | 3.4% | 5 |
| Nov 2025 | Tax preparation services | 57.6K | 3.6% | 4 |
| Dec 2025 | Tax preparation services | 125K | 5.4% | 4 |
| Jan 2026 | Tax preparation services | 268K | 2.1% | 5 |
| Feb 2026 | Tax preparation services | 334K | 2.1% | 6 |
| Mar 2026 | Tax preparation services | 268K | 2.5% | 5 |
| Apr 2026 | Tax preparation services | 264K | 2.1% | 6 |
| May 2026 | Tax preparation services | 67.1K | 4.1% | 4 |
| Jun 2026 | Tax preparation services | 54.9K | 4.6% | 3 |
| Jul 2026 | Tax preparation services | 54.9K | 5.1% | 3 |
| Aug 2026 | Tax preparation services | 54.9K | 4.8% | 3 |
| Sep 2026 | Tax preparation services | 54.9K | 4.7% | 3 |

## How is Liberty Tax measured?

Brandwave collects information about searches that people make online using Liberty Tax’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “liberty tax”
- “liberty tax service”

## Which tax preparation services compete with Liberty Tax?

- [TurboTax](/demand/us/brands/turbotax): Head-to-head: /demand/us/compare/liberty-tax-vs-turbotax
- [H&R Block](/demand/us/brands/hr-block): Head-to-head: /demand/us/compare/hr-block-vs-liberty-tax
- [Jackson Hewitt](/demand/us/brands/jackson-hewitt): Head-to-head: /demand/us/compare/jackson-hewitt-vs-liberty-tax
- [TaxAct](/demand/us/brands/taxact): Head-to-head: /demand/us/compare/liberty-tax-vs-taxact
- [TaxSlayer](/demand/us/brands/taxslayer): Head-to-head: /demand/us/compare/liberty-tax-vs-taxslayer

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Liberty Tax: search popularity in United States". https://gobrandwave.com/demand/us/brands/liberty-tax

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/liberty-tax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.