--- title: "Lendio: search popularity in the United States" description: "An American marketplace that matches small businesses with lenders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/lendio" publisher: "Brandwave" --- # Lendio: search popularity in the United States An American marketplace that matches small businesses with lenders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lendio - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among lending platforms**: 2.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lending platforms | 6 | 2.4% | 8.1K | - [Lending platforms](/demand/us/categories/us-lending-platforms) ## Top lending platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lendio was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lendio is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SoFi | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Bluevine | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Lendio | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Prosper | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | LendingClub | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | OnDeck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kabbage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lending platforms - Asked ChatGPT "Which lending platform should I use in the US?": 1. SoFi - Asked ChatGPT "What are the best lending platforms in the US?": 1. SoFi, 2. LendingClub, 3. Lendio, 4. Bluevine - Asked ChatGPT "What's the best lending platform in the US for working capital?": 1. Bluevine, 2. Lendio - Searched Google, AI Overview "lending platforms": 1. Prosper, 2. Bluevine - Searched Google, AI Overview "online business loans": 1. SoFi, 2. Lendio Not named in any answer: OnDeck and Kabbage. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How has branded search demand for Lendio changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lendio in the United States fell from 9.9K to 8.1K. - Across the 12 months ending September 2026, Lendio’s share of searches among lending platforms in the United States held steady, from 2.2% to 2.4%. ## How did search popularity change for United States lending platforms in September 2026? - In September 2026, Bluevine gained share of searches among lending platforms in the United States, from 20.1% to 21.7%. - In September 2026, SoFi gained share of searches among lending platforms in the United States, from 20.1% to 21.7%. - In September 2026, Prosper gained share of searches among lending platforms in the United States, from 11% to 11.9%. - In September 2026, OnDeck gained share of searches among lending platforms in the United States, from 9% to 9.7%. - In September 2026, LendingClub lost share of searches among lending platforms in the United States, from 36.7% to 32.3%. - Estimated monthly branded searches for Kabbage in the United States fell 55.2% over 12 measured months, from 2.9K to 1.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lending platforms | 9.9K | 2.2% | 6 | | Nov 2025 | Lending platforms | 9.9K | 2.3% | 6 | | Dec 2025 | Lending platforms | 9.9K | 2.2% | 6 | | Jan 2026 | Lending platforms | 9.9K | 2.2% | 6 | | Feb 2026 | Lending platforms | 9.9K | 2.3% | 6 | | Mar 2026 | Lending platforms | 9.9K | 2.1% | 6 | | Apr 2026 | Lending platforms | 9.9K | 2.1% | 6 | | May 2026 | Lending platforms | 8.1K | 1.7% | 6 | | Jun 2026 | Lending platforms | 8.1K | 1.7% | 6 | | Jul 2026 | Lending platforms | 9.9K | 2.3% | 6 | | Aug 2026 | Lending platforms | 9.9K | 2.7% | 6 | | Sep 2026 | Lending platforms | 8.1K | 2.4% | 6 | ## How are Lendio’s branded searches counted? Brandwave collects information about searches that people make online using Lendio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lendio” ## Which lending platforms compete with Lendio? - [LendingClub](/demand/us/brands/lendingclub) - [Bluevine](/demand/us/brands/bluevine): Head-to-head: /demand/us/compare/bluevine-vs-lendio - [SoFi](/demand/us/brands/sofi): Head-to-head: /demand/us/compare/lendio-vs-sofi - [Prosper](/demand/us/brands/prosper): Head-to-head: /demand/us/compare/lendio-vs-prosper - [OnDeck](/demand/us/brands/ondeck): Head-to-head: /demand/us/compare/lendio-vs-ondeck - [Kabbage](/demand/us/brands/kabbage): Head-to-head: /demand/us/compare/kabbage-vs-lendio ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lendio: search popularity in the United States". https://gobrandwave.com/demand/us/brands/lendio This page is also available as HTML at https://gobrandwave.com/demand/us/brands/lendio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.