--- title: "LendingClub: search popularity in United States" description: "LendingClub is a lending platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/lendingclub" publisher: "Brandwave" --- # LendingClub: search popularity in United States LendingClub is a lending platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: LendingClub - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among personal loan platforms**: 21.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Personal loan platforms | 2 | 21.1% | 110K | | Debt consolidation services | 2 | 36.4% | 110K | | Lending platforms | 1 | 59.5% | 110K | - [Personal loan platforms](/demand/us/categories/us-personal-loan-platforms) - [Debt consolidation services](/demand/us/categories/us-debt-consolidation-services) - [Lending platforms](/demand/us/categories/us-lending-platforms) ## How has branded search demand for LendingClub changed in United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for LendingClub in United States fell from 246K to 110K. - Across the 12 months ending September 2026, LendingClub’s estimated Share of Search among personal loan platforms in United States decreased from 40% to 21.1%. - Across the 12 months ending September 2026, LendingClub’s estimated Share of Search among personal loan platforms in United States peaked at 41% in February 2026 and was lowest at 21.1% in September 2026. - Across the 12 months ending September 2026, LendingClub fell from 1st to 2nd among personal loan platforms in United States. - Across the 12 months ending September 2026, LendingClub’s estimated Share of Search among debt consolidation services in United States decreased from 52% to 36.4%. - Across the 12 months ending September 2026, LendingClub’s estimated Share of Search among debt consolidation services in United States peaked at 57% in November 2025 and was lowest at 36.4% in September 2026. - Across the 12 months ending September 2026, LendingClub fell from 1st to 2nd among debt consolidation services in United States. - Across the 12 months ending September 2026, LendingClub’s estimated Share of Search among lending platforms in United States decreased from 77.7% to 59.5%. - Across the 12 months ending September 2026, LendingClub’s estimated Share of Search among lending platforms in United States peaked at 79.7% in November 2025 and was lowest at 59.5% in September 2026. ## How did search popularity change for United States personal loan platforms in September 2026? - In September 2026, Avant overtook Upstart and LendingClub to become the leader among personal loan platforms in United States, with 26.1% estimated Share of Search. - In September 2026, SoFi gained estimated Share of Search among personal loan platforms in United States, from 12.3% to 14.2%. - In September 2026, Upstart lost estimated Share of Search among personal loan platforms in United States, from 27.4% to 21.1%. - In September 2026, LendingClub lost estimated Share of Search among personal loan platforms in United States, from 22.4% to 21.1%. - In September 2026, LightStream lost estimated Share of Search among personal loan platforms in United States, from 18.2% to 17.4%. ## How did search popularity change for United States debt consolidation services in September 2026? - In September 2026, Freedom Debt Relief gained estimated Share of Search among debt consolidation services in United States, from 11.3% to 13.4%. - In September 2026, Achieve gained estimated Share of Search among debt consolidation services in United States, from 2.8% to 3.3%. - In September 2026, National Debt Relief lost estimated Share of Search among debt consolidation services in United States, from 46.2% to 44.7%. - In September 2026, LendingClub lost estimated Share of Search among debt consolidation services in United States, from 37.8% to 36.4%. - Credible’s estimated Share of Search among debt consolidation services in United States has gained ground for 3 months in a row, from 0.93% to 2.2% in September 2026. ## How did search popularity change for United States lending platforms in September 2026? - In September 2026, Prosper gained estimated Share of Search among lending platforms in United States, from 19.3% to 21.9%. - In September 2026, OnDeck gained estimated Share of Search among lending platforms in United States, from 15.8% to 17.9%. - In September 2026, LendingClub lost estimated Share of Search among lending platforms in United States, from 64.3% to 59.5%. - Estimated monthly branded searches for Kabbage in United States fell 55.2% over 12 measured months, from 2.9K to 1.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Personal loan platforms | 246K | 40% | 1 | | Nov 2025 | Personal loan platforms | 246K | 39.8% | 1 | | Dec 2025 | Personal loan platforms | 246K | 37.6% | 1 | | Jan 2026 | Personal loan platforms | 246K | 39.2% | 1 | | Feb 2026 | Personal loan platforms | 246K | 41% | 1 | | Mar 2026 | Personal loan platforms | 246K | 36% | 1 | | Apr 2026 | Personal loan platforms | 246K | 36.1% | 1 | | May 2026 | Personal loan platforms | 246K | 35.6% | 1 | | Jun 2026 | Personal loan platforms | 246K | 38% | 1 | | Jul 2026 | Personal loan platforms | 201K | 31.6% | 1 | | Aug 2026 | Personal loan platforms | 135K | 22.4% | 2 | | Sep 2026 | Personal loan platforms | 110K | 21.1% | 2 | | Oct 2025 | Debt consolidation services | 246K | 52% | 1 | | Nov 2025 | Debt consolidation services | 246K | 57% | 1 | | Dec 2025 | Debt consolidation services | 246K | 53.1% | 1 | | Jan 2026 | Debt consolidation services | 246K | 48.4% | 1 | | Feb 2026 | Debt consolidation services | 246K | 52.2% | 1 | | Mar 2026 | Debt consolidation services | 246K | 52.1% | 1 | | Apr 2026 | Debt consolidation services | 246K | 52.1% | 1 | | May 2026 | Debt consolidation services | 246K | 52.9% | 1 | | Jun 2026 | Debt consolidation services | 246K | 52.3% | 1 | | Jul 2026 | Debt consolidation services | 201K | 47.4% | 1 | | Aug 2026 | Debt consolidation services | 135K | 37.8% | 2 | | Sep 2026 | Debt consolidation services | 110K | 36.4% | 2 | | Oct 2025 | Lending platforms | 246K | 77.7% | 1 | | Nov 2025 | Lending platforms | 246K | 79.7% | 1 | | Dec 2025 | Lending platforms | 246K | 76.4% | 1 | | Jan 2026 | Lending platforms | 246K | 76.4% | 1 | | Feb 2026 | Lending platforms | 246K | 78.3% | 1 | | Mar 2026 | Lending platforms | 246K | 76.5% | 1 | | Apr 2026 | Lending platforms | 246K | 76.5% | 1 | | May 2026 | Lending platforms | 246K | 76.5% | 1 | | Jun 2026 | Lending platforms | 246K | 76.5% | 1 | | Jul 2026 | Lending platforms | 201K | 72.9% | 1 | | Aug 2026 | Lending platforms | 135K | 64.3% | 1 | | Sep 2026 | Lending platforms | 110K | 59.5% | 1 | ## How is LendingClub measured? Brandwave collects information about searches that people make online using LendingClub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lendingclub” ## Which personal loan platforms compete with LendingClub? - [Avant](/demand/us/brands/avant): Head-to-head: /demand/us/compare/avant-vs-lendingclub - [Upstart](/demand/us/brands/upstart): Head-to-head: /demand/us/compare/lendingclub-vs-upstart - [LightStream](/demand/us/brands/lightstream): Head-to-head: /demand/us/compare/lendingclub-vs-lightstream - [SoFi](/demand/us/brands/sofi): Head-to-head: /demand/us/compare/lendingclub-vs-sofi ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "LendingClub: search popularity in United States". https://gobrandwave.com/demand/us/brands/lendingclub This page is also available as HTML at https://gobrandwave.com/demand/us/brands/lendingclub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.