--- title: "LegalZoom: search popularity in United States" description: "LegalZoom is an online legal service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/legalzoom" publisher: "Brandwave" --- # LegalZoom: search popularity in United States LegalZoom is an online legal service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: LegalZoom - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among online will services**: 35.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online will services | 1 | 35.5% | 49.5K | | Online legal services | 1 | 48.5% | 49.5K | - [Online will services](/demand/us/categories/us-online-will-services) - [Online legal services](/demand/us/categories/us-online-legal-services) ## How has branded search demand for LegalZoom changed in United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for LegalZoom in United States fell from 60.5K to 49.5K. - Across the 12 months ending September 2026, LegalZoom’s estimated Share of Search among online will services in United States peaked at 42.8% in March 2026 and was lowest at 34.5% in January 2026. - Across the 12 months ending September 2026, LegalZoom’s estimated Share of Search among online legal services in United States peaked at 54.6% in March 2026 and was lowest at 48.5% in October 2025. ## How did search popularity change for United States online will services in September 2026? - In September 2026, Rocket Lawyer gained estimated Share of Search among online will services in United States, from 25.1% to 29%. - In September 2026, LegalZoom lost estimated Share of Search among online will services in United States, from 37.4% to 35.5%. - In September 2026, Trust & Will lost estimated Share of Search among online will services in United States, from 37.4% to 35.5%. - Estimated monthly branded searches for Gentreo in United States fell 47.1% over 12 measured months, from 170 to 90 in September 2026. ## How did search popularity change for United States online legal services in September 2026? - In September 2026, Rocket Lawyer gained estimated Share of Search among online legal services in United States, from 35.8% to 39.7%. - In September 2026, LawDepot gained estimated Share of Search among online legal services in United States, from 10.7% to 11.9%. - In September 2026, LegalZoom lost estimated Share of Search among online legal services in United States, from 53.5% to 48.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online will services | 60.5K | 35.4% | 1 | | Nov 2025 | Online will services | 60.5K | 37.9% | 1 | | Dec 2025 | Online will services | 60.5K | 37.9% | 1 | | Jan 2026 | Online will services | 74K | 34.5% | 2 | | Feb 2026 | Online will services | 74K | 40.2% | 1 | | Mar 2026 | Online will services | 90.5K | 42.8% | 1 | | Apr 2026 | Online will services | 74K | 40.2% | 1 | | May 2026 | Online will services | 60.5K | 37.9% | 1 | | Jun 2026 | Online will services | 60.5K | 40.2% | 1 | | Jul 2026 | Online will services | 60.5K | 40.2% | 1 | | Aug 2026 | Online will services | 60.5K | 37.4% | 1 | | Sep 2026 | Online will services | 49.5K | 35.5% | 1 | | Oct 2025 | Online legal services | 60.5K | 48.5% | 1 | | Nov 2025 | Online legal services | 60.5K | 48.5% | 1 | | Dec 2025 | Online legal services | 60.5K | 48.5% | 1 | | Jan 2026 | Online legal services | 74K | 53.5% | 1 | | Feb 2026 | Online legal services | 74K | 53.5% | 1 | | Mar 2026 | Online legal services | 90.5K | 54.6% | 1 | | Apr 2026 | Online legal services | 74K | 53.5% | 1 | | May 2026 | Online legal services | 60.5K | 49.5% | 1 | | Jun 2026 | Online legal services | 60.5K | 53.5% | 1 | | Jul 2026 | Online legal services | 60.5K | 53.5% | 1 | | Aug 2026 | Online legal services | 60.5K | 53.5% | 1 | | Sep 2026 | Online legal services | 49.5K | 48.5% | 1 | ## How is LegalZoom measured? Brandwave collects information about searches that people make online using LegalZoom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “legalzoom” ## Which online will services compete with LegalZoom? - [Trust & Will](/demand/us/brands/trust-and-will): Head-to-head: /demand/us/compare/legalzoom-vs-trust-and-will - [Rocket Lawyer](/demand/us/brands/rocket-lawyer): Head-to-head: /demand/us/compare/legalzoom-vs-rocket-lawyer - [Gentreo](/demand/us/brands/gentreo): Head-to-head: /demand/us/compare/gentreo-vs-legalzoom ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "LegalZoom: search popularity in United States". https://gobrandwave.com/demand/us/brands/legalzoom This page is also available as HTML at https://gobrandwave.com/demand/us/brands/legalzoom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.