--- title: "Laithwaites: search popularity in the United States" description: "Laithwaites sells wine by the case and runs wine clubs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/laithwaites" publisher: "Brandwave" --- # Laithwaites: search popularity in the United States Laithwaites sells wine by the case and runs wine clubs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Laithwaites - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among wine clubs**: 11.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wine clubs | 3 | 11.9% | 3.6K | - [Wine clubs](/demand/us/categories/us-wine-clubs) ## Top wine clubs in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Laithwaites did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Firstleaf | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SommSelect | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Wine Access | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Naked Wines | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Plonk Wine Club | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | The California Wine Club | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Wine Insiders | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Splash Wines | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Vinebox | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Laithwaites | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gold Medal Wine Club | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wine clubs - Asked ChatGPT "Which wine club should I join in the US?": 1. Firstleaf, 2. Naked Wines, 3. Wine Access, 4. The California Wine Club, 5. Plonk Wine Club - Asked ChatGPT "What are the best wine clubs in the US?": 1. Firstleaf, 2. Wine Access, 3. SommSelect, 4. The California Wine Club, 5. Naked Wines, 6. Plonk Wine Club - Asked ChatGPT "What's the best wine club in the US for trying new wines?": 1. Plonk Wine Club, 2. SommSelect, 3. Firstleaf - Searched Google, AI Overview "wine club": 1. SommSelect, 2. Firstleaf, 3. Splash Wines, 4. Wine Access - Searched Google, AI Overview "wine subscription": 1. Firstleaf, 2. Wine Insiders, 3. Naked Wines, 4. Vinebox, 5. Wine Access, 6. Plonk Wine Club Not named in any answer: Laithwaites and Gold Medal Wine Club. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Laithwaites changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Laithwaites in the United States rose from 2.4K to 3.6K. - Across the 12 months ending September 2026, Laithwaites’ share of searches among wine clubs in the United States increased from 5.7% to 11.9%. - Across the 12 months ending September 2026, Laithwaites’ share of searches among wine clubs in the United States peaked at 11.9% in September 2026 and was lowest at 5.1% in January 2026. - Across the 12 months ending September 2026, Laithwaites rose from 6th to 3rd among wine clubs in the United States. ## How did search popularity change for United States wine clubs in September 2026? - In September 2026, Laithwaites overtook Wine Insiders and 2 others to rank 3rd among wine clubs in the United States, with 11.9% of the searches. - In September 2026, Splash Wines gained share of searches among wine clubs in the United States, from 21% to 21.8%. - In September 2026, Naked Wines lost share of searches among wine clubs in the United States, from 38.5% to 32.7%. - In September 2026, Wine Insiders lost share of searches among wine clubs in the United States, from 11.5% to 9.6%. - In September 2026, Vinebox rose from 9th to 8th among wine clubs in the United States. - In September 2026, The California Wine Club fell from 8th to 9th among wine clubs in the United States. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wine clubs | 2.4K | 5.7% | 6 | | Nov 2025 | Wine clubs | 3.6K | 6.2% | 6 | | Dec 2025 | Wine clubs | 3.6K | 5.6% | 7 | | Jan 2026 | Wine clubs | 1.9K | 5.1% | 6 | | Feb 2026 | Wine clubs | 1.9K | 6.1% | 6 | | Mar 2026 | Wine clubs | 1.9K | 5.6% | 6 | | Apr 2026 | Wine clubs | 1.9K | 6% | 6 | | May 2026 | Wine clubs | 1.9K | 5.2% | 6 | | Jun 2026 | Wine clubs | 1.6K | 5.2% | 6 | | Jul 2026 | Wine clubs | 1.6K | 5.2% | 6 | | Aug 2026 | Wine clubs | 1.9K | 6.1% | 6 | | Sep 2026 | Wine clubs | 3.6K | 11.9% | 3 | ## How are Laithwaites’ branded searches counted? Brandwave collects information about searches that people make online using Laithwaites’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “laithwaites” ## Which wine clubs compete with Laithwaites? - [Naked Wines](/demand/us/brands/naked-wines): Head-to-head: /demand/us/compare/laithwaites-vs-naked-wines - [Splash Wines](/demand/us/brands/splash-wines): Head-to-head: /demand/us/compare/laithwaites-vs-splash-wines - [Wine Access](/demand/us/brands/wine-access): Head-to-head: /demand/us/compare/laithwaites-vs-wine-access - [Wine Insiders](/demand/us/brands/wine-insiders): Head-to-head: /demand/us/compare/laithwaites-vs-wine-insiders - [Firstleaf](/demand/us/brands/firstleaf): Head-to-head: /demand/us/compare/firstleaf-vs-laithwaites - [SommSelect](/demand/us/brands/sommselect) - [Vinebox](/demand/us/brands/vinebox) - [The California Wine Club](/demand/us/brands/california-wine-club) - [Plonk Wine Club](/demand/us/brands/plonk-wine-club) - [Gold Medal Wine Club](/demand/us/brands/gold-medal-wine-club) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Laithwaites: search popularity in the United States". https://gobrandwave.com/demand/us/brands/laithwaites This page is also available as HTML at https://gobrandwave.com/demand/us/brands/laithwaites. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.