---
title: "La Roche-Posay: search popularity in the United States"
description: "La Roche-Posay is a skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/la-roche-posay"
publisher: "Brandwave"
---

# La Roche-Posay: search popularity in the United States

La Roche-Posay is a skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: La Roche-Posay
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among skincare brands**: 16.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Skincare brands | 1 | 16.3% | 368K |
| Sunscreen brands | 2 | 15% | 49.5K |

- [Skincare brands](/demand/us/categories/us-skincare-brands)
- [Sunscreen brands](/demand/us/categories/us-sunscreen-brands)

## Top skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. La Roche-Posay is the second most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| CeraVe | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| La Roche-Posay | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| The Ordinary | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Cetaphil | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Paula's Choice | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Clinique | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| SkinCeuticals | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Tatcha | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Aesop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Summer Fridays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Laneige | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Neutrogena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Byoma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Glow Recipe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about skincare brands

- Asked ChatGPT "Which skincare brand should I use?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Cetaphil, 5. Paula's Choice
- Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. Paula's Choice, 4. The Ordinary, 5. SkinCeuticals
- Asked ChatGPT "What is a good skincare routine for dry skin?": named none of the brands we track
- Searched Google, AI Overview "skincare": 1. The Ordinary
- Searched Google, AI Overview "skin care products": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay, 4. The Ordinary, 5. Clinique, 6. Tatcha

Not named in any answer: Aesop, Kiehl's, Summer Fridays, Laneige, Neutrogena, Byoma and Glow Recipe.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for La Roche-Posay changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for La Roche-Posay in the United States rose from 342K to 418K.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among skincare brands in the United States increased from 12.2% to 16.3%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among skincare brands in the United States peaked at 17.9% in July 2026 and was lowest at 9.2% in November 2025.
- Across the 12 months ending September 2026, La Roche-Posay rose from 2nd to 1st among skincare brands in the United States.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sunscreen brands in the United States increased from 13.8% to 15%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sunscreen brands in the United States peaked at 16.2% in August 2026 and was lowest at 12.6% in May 2026.
- Across the 12 months ending September 2026, La Roche-Posay rose from 4th to 2nd among sunscreen brands in the United States.

## How did search popularity change for United States skincare brands in September 2026?

- In September 2026, Aesop overtook Neutrogena to rank 2nd among skincare brands in the United States, with 10.9% of the searches.
- In September 2026, Kiehl's overtook Neutrogena to rank 6th among skincare brands in the United States, with 7.3% of the searches.
- In September 2026, Summer Fridays overtook Neutrogena and SkinCeuticals to rank 7th among skincare brands in the United States, with 7.3% of the searches.
- In September 2026, Glow Recipe overtook Tatcha to rank 14th among skincare brands in the United States, with 2.7% of the searches.
- In September 2026, Laneige overtook Neutrogena and Byoma to rank 11th among skincare brands in the United States, with 4% of the searches.
- In September 2026, Neutrogena lost share of searches among skincare brands in the United States, from 10.7% to 4%.

## How did search popularity change for United States sunscreen brands in September 2026?

- In September 2026, Supergoop! overtook Blue Lizard to rank 5th among sunscreen brands in the United States, with 12.3% of the searches.
- In September 2026, Beauty of Joseon gained share of searches among sunscreen brands in the United States, from 16.2% to 18.4%.
- In September 2026, EltaMD gained share of searches among sunscreen brands in the United States, from 10.9% to 12.3%.
- In September 2026, CeraVe gained share of searches among sunscreen brands in the United States, from 4% to 4.5%.
- In September 2026, Blue Lizard lost share of searches among sunscreen brands in the United States, from 8.9% to 6.7%.
- In September 2026, Neutrogena lost share of searches among sunscreen brands in the United States, from 7.3% to 5.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Skincare brands | 301K | 12.2% | 2 |
| Nov 2025 | Skincare brands | 368K | 9.2% | 5 |
| Dec 2025 | Skincare brands | 450K | 12.4% | 2 |
| Jan 2026 | Skincare brands | 450K | 15.4% | 1 |
| Feb 2026 | Skincare brands | 368K | 14.9% | 1 |
| Mar 2026 | Skincare brands | 368K | 13.7% | 1 |
| Apr 2026 | Skincare brands | 368K | 15.4% | 1 |
| May 2026 | Skincare brands | 368K | 16% | 1 |
| Jun 2026 | Skincare brands | 368K | 17.2% | 1 |
| Jul 2026 | Skincare brands | 368K | 17.9% | 1 |
| Aug 2026 | Skincare brands | 368K | 16% | 1 |
| Sep 2026 | Skincare brands | 368K | 16.3% | 1 |
| Oct 2025 | Sunscreen brands | 40.5K | 13.8% | 4 |
| Nov 2025 | Sunscreen brands | 40.5K | 13.1% | 4 |
| Dec 2025 | Sunscreen brands | 40.5K | 14.1% | 4 |
| Jan 2026 | Sunscreen brands | 40.5K | 13.2% | 4 |
| Feb 2026 | Sunscreen brands | 49.5K | 15% | 3 |
| Mar 2026 | Sunscreen brands | 74K | 13.5% | 2 |
| Apr 2026 | Sunscreen brands | 74K | 13.3% | 2 |
| May 2026 | Sunscreen brands | 90.5K | 12.6% | 3 |
| Jun 2026 | Sunscreen brands | 110K | 14.4% | 3 |
| Jul 2026 | Sunscreen brands | 90.5K | 14.6% | 3 |
| Aug 2026 | Sunscreen brands | 74K | 16.2% | 2 |
| Sep 2026 | Sunscreen brands | 49.5K | 15% | 2 |

## How are La Roche-Posay’s branded searches counted?

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “la roche posay”
- “la roche posay sunscreen”

## Which skincare brands compete with La Roche-Posay?

- [Aesop](/demand/us/brands/aesop): Head-to-head: /demand/us/compare/aesop-vs-la-roche-posay
- [CeraVe](/demand/us/brands/cerave): Head-to-head: /demand/us/compare/cerave-vs-la-roche-posay
- [Clinique](/demand/us/brands/clinique): Head-to-head: /demand/us/compare/clinique-vs-la-roche-posay
- [The Ordinary](/demand/us/brands/the-ordinary-skincare): Head-to-head: /demand/us/compare/la-roche-posay-vs-the-ordinary-skincare
- [Kiehl's](/demand/us/brands/kiehl-s): Head-to-head: /demand/us/compare/kiehl-s-vs-la-roche-posay
- [Summer Fridays](/demand/us/brands/summer-fridays)
- [SkinCeuticals](/demand/us/brands/skinceuticals)
- [Cetaphil](/demand/us/brands/cetaphil)
- [Paula's Choice](/demand/us/brands/paula-s-choice)
- [Laneige](/demand/us/brands/laneige)
- [Neutrogena](/demand/us/brands/neutrogena)
- [Byoma](/demand/us/brands/byoma)
- [Glow Recipe](/demand/us/brands/glow-recipe)
- [Tatcha](/demand/us/brands/tatcha)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "La Roche-Posay: search popularity in the United States". https://gobrandwave.com/demand/us/brands/la-roche-posay

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.