--- title: "Krispy Kreme: search popularity in the United States" description: "Krispy Kreme is a donut chain known for its glazed donuts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/krispy-kreme" publisher: "Brandwave" --- # Krispy Kreme: search popularity in the United States Krispy Kreme is a donut chain known for its glazed donuts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Krispy Kreme - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among donut chains**: 15.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Donut chains | 2 | 15.3% | 2.2M | - [Donut chains in the US](/demand/us/categories/us-donut-chains) ## Top donut chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Krispy Kreme appeared in all three answers. Krispy Kreme is the most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Krispy Kreme | 1st | 3 of 3 | 3 of 3 | | Duck Donuts | 2nd | 3 of 3 | 3 of 3 | | Shipley Do-Nuts | 3rd | 3 of 3 | 3 of 3 | | Dunkin' | 4th | 3 of 3 | 3 of 3 | | Tim Hortons | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about donut chains - Asked ChatGPT "Which donut chain has the best donuts in the US?": 1. Krispy Kreme, 2. Duck Donuts, 3. Shipley Do-Nuts, 4. Dunkin' - Asked ChatGPT "What are the best donut chains in the US?": 1. Krispy Kreme, 2. Duck Donuts, 3. Shipley Do-Nuts, 4. Dunkin' - Asked ChatGPT "Where can I get the best glazed donut from a chain in the US?": 1. Krispy Kreme, 2. Shipley Do-Nuts, 3. Duck Donuts, 4. Dunkin' Not named in any answer: Tim Hortons. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Krispy Kreme changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Krispy Kreme in the United States held steady at 2.2M. - Across the 12 months ending September 2026, Krispy Kreme’s share of searches among donut chains in the United States increased from 13.6% to 15.3%. - Across the 12 months ending September 2026, Krispy Kreme’s share of searches among donut chains in the United States peaked at 17.1% in March 2026 and was lowest at 13.5% in June 2026. ## How did search popularity change for United States donut chains in September 2026? - Estimated monthly branded searches for Duck Donuts in the United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026. - Estimated monthly branded searches for Shipley Do-Nuts in the United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026. - Estimated monthly branded searches for Dunkin' in the United States fell 13.2% over 12 measured months, from 12.5M to 10.8M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Donut chains | 2.2M | 13.6% | 2 | | Nov 2025 | Donut chains | 2.7M | 16.2% | 2 | | Dec 2025 | Donut chains | 2.7M | 16.2% | 2 | | Jan 2026 | Donut chains | 2.2M | 15.8% | 2 | | Feb 2026 | Donut chains | 2.2M | 16.1% | 2 | | Mar 2026 | Donut chains | 2.7M | 17.1% | 2 | | Apr 2026 | Donut chains | 2.2M | 15.1% | 2 | | May 2026 | Donut chains | 2.2M | 13.6% | 2 | | Jun 2026 | Donut chains | 2.2M | 13.5% | 2 | | Jul 2026 | Donut chains | 2.2M | 13.5% | 2 | | Aug 2026 | Donut chains | 2.7M | 15.3% | 2 | | Sep 2026 | Donut chains | 2.2M | 15.3% | 2 | ## How are Krispy Kreme’s branded searches counted? Brandwave collects information about searches that people make online using Krispy Kreme’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “krispy kreme” ## Which donut chains compete with Krispy Kreme? - [Dunkin'](/demand/us/brands/dunkin): Head-to-head: /demand/us/compare/dunkin-vs-krispy-kreme - [Tim Hortons](/demand/us/brands/tim-hortons): Head-to-head: /demand/us/compare/krispy-kreme-vs-tim-hortons - [Duck Donuts](/demand/us/brands/duck-donuts): Head-to-head: /demand/us/compare/duck-donuts-vs-krispy-kreme - [Shipley Do-Nuts](/demand/us/brands/shipley-donuts): Head-to-head: /demand/us/compare/krispy-kreme-vs-shipley-donuts ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Krispy Kreme: search popularity in the United States". https://gobrandwave.com/demand/us/brands/krispy-kreme This page is also available as HTML at https://gobrandwave.com/demand/us/brands/krispy-kreme. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.