--- title: "Kim Crawford: search popularity in the United States" description: "Kim Crawford is a New Zealand wine brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/kim-crawford" publisher: "Brandwave" --- # Kim Crawford: search popularity in the United States Kim Crawford is a New Zealand wine brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kim Crawford - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among wine brands**: 6.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wine brands | 4 | 6.4% | 9.9K | - [Wine brands](/demand/us/categories/us-wine-brands) ## Top wine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kim Crawford was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kim Crawford is the eighth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Josh Cellars | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Barefoot | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Kendall-Jackson | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Bota Box | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Yellow Tail | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Apothic | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Black Box | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Kim Crawford | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | La Crema | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | 19 Crimes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Woodbridge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Meiomi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wine brands - Asked ChatGPT "What's a good cheap wine at the grocery store?": named none of the brands we track - Asked ChatGPT "Which wine brands are best for a party?": 1. Josh Cellars, 2. Kendall-Jackson, 3. Barefoot, 4. Kim Crawford - Asked ChatGPT "Is boxed wine any good, and which brand should I buy?": 1. Bota Box, 2. Black Box - Searched Google, AI Overview "wine brands": 1. Barefoot, 2. Yellow Tail, 3. Apothic, 4. Josh Cellars, 5. Kim Crawford - Searched Google, AI Overview "best cheap wine": 1. Josh Cellars, 2. Kendall-Jackson, 3. Barefoot Not named in any answer: La Crema, 19 Crimes, Woodbridge and Meiomi. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for Kim Crawford changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Kim Crawford in the United States fell from 12.1K to 9.9K. - Across the 12 months ending September 2026, Kim Crawford’s share of searches among wine brands in the United States decreased from 8.6% to 6.4%. - Across the 12 months ending September 2026, Kim Crawford’s share of searches among wine brands in the United States peaked at 15.5% in November 2025 and was lowest at 6.4% in September 2026. - Across the 12 months ending September 2026, Kim Crawford fell from 3rd to 4th among wine brands in the United States. ## How did search popularity change for United States wine brands in September 2026? - In September 2026, Kendall-Jackson overtook Kim Crawford and 3 others to rank 2nd among wine brands in the United States, with 7.8% of the searches. - In September 2026, Barefoot gained share of searches among wine brands in the United States, from 42.3% to 47.8%. - In September 2026, Kim Crawford lost share of searches among wine brands in the United States, from 10.3% to 6.4%. - In September 2026, Josh Cellars lost share of searches among wine brands in the United States, from 5.7% to 4.3%. - In September 2026, Woodbridge lost share of searches among wine brands in the United States, from 4.6% to 3.5%. - In September 2026, La Crema lost share of searches among wine brands in the United States, from 8.5% to 7.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wine brands | 12.1K | 8.6% | 3 | | Nov 2025 | Wine brands | 27.1K | 15.5% | 2 | | Dec 2025 | Wine brands | 14.8K | 7.9% | 3 | | Jan 2026 | Wine brands | 9.9K | 6.9% | 4 | | Feb 2026 | Wine brands | 9.9K | 7.9% | 2 | | Mar 2026 | Wine brands | 9.9K | 8% | 5 | | Apr 2026 | Wine brands | 9.9K | 7.9% | 5 | | May 2026 | Wine brands | 12.1K | 9.4% | 3 | | Jun 2026 | Wine brands | 9.9K | 8.7% | 4 | | Jul 2026 | Wine brands | 12.1K | 9.8% | 2 | | Aug 2026 | Wine brands | 14.8K | 10.3% | 2 | | Sep 2026 | Wine brands | 9.9K | 6.4% | 4 | ## How are Kim Crawford’s branded searches counted? Brandwave collects information about searches that people make online using Kim Crawford’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kim crawford” ## Which wine brands compete with Kim Crawford? - [Barefoot](/demand/us/brands/barefoot-wine): Head-to-head: /demand/us/compare/barefoot-wine-vs-kim-crawford - [Kendall-Jackson](/demand/us/brands/kendall-jackson): Head-to-head: /demand/us/compare/kendall-jackson-vs-kim-crawford - [La Crema](/demand/us/brands/la-crema): Head-to-head: /demand/us/compare/kim-crawford-vs-la-crema - [Black Box](/demand/us/brands/black-box-wines): Head-to-head: /demand/us/compare/black-box-wines-vs-kim-crawford - [19 Crimes](/demand/us/brands/19-crimes): Head-to-head: /demand/us/compare/19-crimes-vs-kim-crawford - [Josh Cellars](/demand/us/brands/josh-cellars) - [Yellow Tail](/demand/us/brands/yellow-tail) - [Bota Box](/demand/us/brands/bota-box) - [Woodbridge](/demand/us/brands/woodbridge-wines) - [Meiomi](/demand/us/brands/meiomi) - [Apothic](/demand/us/brands/apothic) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kim Crawford: search popularity in the United States". https://gobrandwave.com/demand/us/brands/kim-crawford This page is also available as HTML at https://gobrandwave.com/demand/us/brands/kim-crawford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.