--- title: "Kaplan: search popularity in the United States" description: "Kaplan is a test prep provider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/kaplan" publisher: "Brandwave" --- # Kaplan: search popularity in the United States Kaplan is a test prep provider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kaplan - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among LSAT prep courses**: 1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | LSAT prep courses | 5 | 1% | 1.6K | | Real estate license schools | 6 | 5.6% | 8.1K | | Insurance license courses | 5 | 1.2% | 1.6K | | NCLEX prep courses | 8 | 1.8% | 1.9K | | USMLE prep courses | 7 | 0.74% | 740 | | MCAT prep courses | 3 | 14.9% | 5.4K | | Bar exam prep courses | 5 | 1.1% | 390 | | Securities exam prep | 2 | 20.5% | 4K | - [LSAT prep courses](/demand/us/categories/us-lsat-prep-courses) - [Real estate license schools in the US](/demand/us/categories/us-real-estate-license-schools) - [Insurance license courses](/demand/us/categories/us-insurance-license-courses) - [NCLEX prep courses](/demand/us/categories/us-nclex-prep-courses) - [USMLE prep courses](/demand/us/categories/us-usmle-prep-courses) - [MCAT prep courses](/demand/us/categories/us-mcat-prep-courses) - [Bar exam prep courses](/demand/us/categories/us-bar-exam-prep-courses) - [Securities exam prep](/demand/us/categories/us-securities-exam-prep) ## Top LSAT prep courses in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kaplan was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Kaplan is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | 7Sage | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | LawHub | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kaplan | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Blueprint Prep | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | The Princeton Review | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | LSAT Demon | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | PowerScore | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about LSAT prep courses - Asked ChatGPT "What's the best LSAT prep course?": 1. 7Sage, 2. LSAT Demon, 3. The Princeton Review, 4. LawHub - Asked ChatGPT "How should I study for the LSAT on my own?": 1. LawHub - Asked ChatGPT "Is an online LSAT course worth paying for?": 1. LawHub, 2. 7Sage, 3. Blueprint Prep - Searched Google, AI Overview "lsat prep course": 1. Kaplan, 2. 7Sage, 3. Blueprint Prep, 4. The Princeton Review, 5. LawHub - Searched Google, AI Overview "lsat practice test": 1. LawHub, 2. Kaplan Not named in any answer: PowerScore. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for Kaplan changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Kaplan in the United States fell from 27.3K to 23.7K. - Across the 12 months ending September 2026, Kaplan rose from 6th to 5th among LSAT prep courses in the United States. - Across the 12 months ending September 2026, Kaplan’s share of searches among real estate license schools in the United States peaked at 7.5% in February 2026 and was lowest at 5.4% in August 2026. - Across the 12 months ending September 2026, Kaplan rose from 7th to 6th among real estate license schools in the United States. - Across the 12 months ending September 2026, Kaplan’s share of searches among insurance license courses in the United States held steady, from 1% to 1.2%. - Across the 12 months ending September 2026, Kaplan’s share of searches among NCLEX prep courses in the United States peaked at 2.9% in June 2026 and was lowest at 1.5% in March 2026. - Across the 12 months ending September 2026, Kaplan’s share of searches among USMLE prep courses in the United States held steady, from 0.7% to 0.74%. - Across the 12 months ending September 2026, Kaplan’s share of searches among MCAT prep courses in the United States peaked at 14.9% in September 2026 and was lowest at 10.8% in June 2026. - Across the 12 months ending September 2026, Kaplan rose from 7th to 5th among bar exam prep courses in the United States. - Across the 12 months ending September 2026, Kaplan’s share of searches among securities exam prep in the United States peaked at 25.7% in May 2026 and was lowest at 16% in July 2026. - Across the 12 months ending September 2026, Kaplan rose from 3rd to 2nd among securities exam prep in the United States. ## How did search popularity change for United States LSAT prep courses in September 2026? - Estimated monthly branded searches for 7Sage in the United States rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. - Estimated monthly branded searches for LSAT Demon in the United States rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026. - Estimated monthly branded searches for PowerScore in the United States fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. - Estimated monthly branded searches for Blueprint Prep in the United States fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. - Estimated monthly branded searches for Kaplan in the United States fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. - Estimated monthly branded searches for The Princeton Review in the United States fell 12% over 12 measured months, from 1K to 880 in September 2026. ## How did search popularity change for United States real estate license schools in September 2026? - In September 2026, The CE Shop gained share of searches among real estate license schools in the United States, from 29.7% to 33.9%. - In September 2026, McKissock gained share of searches among real estate license schools in the United States, from 6.6% to 8.4%. - In September 2026, Champions School of Real Estate lost share of searches among real estate license schools in the United States, from 17.9% to 15.5%. - In September 2026, AceableAgent lost share of searches among real estate license schools in the United States, from 14.7% to 12.6%. - In September 2026, Colibri Real Estate lost share of searches among real estate license schools in the United States, from 14.7% to 12.6%. - Estimated monthly branded searches for PrepAgent in the United States fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026. ## How did search popularity change for United States insurance license courses in September 2026? - In September 2026, WebCE overtook Xcel Solutions to rank 2nd among insurance license courses in the United States, with 25.6% of the searches. - In September 2026, AD Banker gained share of searches among insurance license courses in the United States, from 7.7% to 9.4%. - In September 2026, Xcel Solutions lost share of searches among insurance license courses in the United States, from 31.5% to 25.6%. - Estimated monthly branded searches for ExamFX in the United States fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## How did search popularity change for United States NCLEX prep courses in September 2026? - In September 2026, NurseAchieve overtook Kaplan to rank 7th among NCLEX prep courses in the United States, with 2.3% of the searches. - In September 2026, Simple Nursing gained share of searches among NCLEX prep courses in the United States, from 37.3% to 46.8%. - In September 2026, Archer Review lost share of searches among NCLEX prep courses in the United States, from 27.8% to 23.3%. - In September 2026, Level Up RN lost share of searches among NCLEX prep courses in the United States, from 11.2% to 9.4%. - In September 2026, UWorld lost share of searches among NCLEX prep courses in the United States, from 11.2% to 9.4%. - In September 2026, Hurst Review lost share of searches among NCLEX prep courses in the United States, from 5% to 3.4%. ## How did search popularity change for United States USMLE prep courses in September 2026? - In September 2026, AMBOSS gained share of searches among USMLE prep courses in the United States, from 58.8% to 60.5%. - In September 2026, Boards and Beyond gained share of searches among USMLE prep courses in the United States, from 21.5% to 22.2%. - In September 2026, Lecturio gained share of searches among USMLE prep courses in the United States, from 2.3% to 2.9%. - In September 2026, UWorld lost share of searches among USMLE prep courses in the United States, from 5.5% to 3.4%. - In September 2026, Pathoma lost share of searches among USMLE prep courses in the United States, from 7.9% to 6.6%. - In September 2026, Sketchy rose from 5th to 4th among USMLE prep courses in the United States. ## How did search popularity change for United States MCAT prep courses in September 2026? - In September 2026, Kaplan gained share of searches among MCAT prep courses in the United States, from 12.6% to 14.9%. - In September 2026, Jack Westin lost share of searches among MCAT prep courses in the United States, from 51.7% to 50%. - In September 2026, UWorld lost share of searches among MCAT prep courses in the United States, from 23.1% to 22.4%. - Estimated monthly branded searches for Blueprint Prep in the United States fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026. - Estimated monthly branded searches for The Princeton Review in the United States fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026. ## How did search popularity change for United States bar exam prep courses in September 2026? - In September 2026, AdaptiBar overtook BarMax and Themis Bar Review to rank 2nd among bar exam prep courses in the United States, with 19.2% of the searches. - In September 2026, Themis Bar Review gained share of searches among bar exam prep courses in the United States, from 12.2% to 15.1%. - In September 2026, Barbri lost share of searches among bar exam prep courses in the United States, from 59.5% to 52.7%. - In September 2026, BarMax lost share of searches among bar exam prep courses in the United States, from 14.5% to 10.5%. - Kaplan’s share of searches among bar exam prep courses in the United States has gained ground for 3 months in a row, from 0.51% to 1.1% in September 2026. - Estimated monthly branded searches for Seperac in the United States fell 86% over 12 measured months, from 1K to 140 in September 2026. ## How did search popularity change for United States securities exam prep in September 2026? - In September 2026, PassPerfect gained share of searches among securities exam prep in the United States, from 16.1% to 18.5%. - In September 2026, Kaplan gained share of searches among securities exam prep in the United States, from 19.3% to 20.5%. - In September 2026, Knopman Marks lost share of searches among securities exam prep in the United States, from 51.6% to 48.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | LSAT prep courses | 1.9K | 1.3% | 6 | | Nov 2025 | LSAT prep courses | 1.3K | 1.2% | 6 | | Dec 2025 | LSAT prep courses | 1.6K | 1.4% | 5 | | Jan 2026 | LSAT prep courses | 2.4K | 1.7% | 5 | | Feb 2026 | LSAT prep courses | 1.6K | 1.4% | 5 | | Mar 2026 | LSAT prep courses | 1.6K | 1.4% | 5 | | Apr 2026 | LSAT prep courses | 1.6K | 1.3% | 5 | | May 2026 | LSAT prep courses | 2.4K | 1.7% | 5 | | Jun 2026 | LSAT prep courses | 1.9K | 1.3% | 5 | | Jul 2026 | LSAT prep courses | 1.9K | 1.3% | 5 | | Aug 2026 | LSAT prep courses | 1.9K | 1.2% | 5 | | Sep 2026 | LSAT prep courses | 1.6K | 1% | 5 | | Oct 2025 | Real estate license schools | 9.9K | 6.1% | 7 | | Nov 2025 | Real estate license schools | 9.9K | 6.9% | 5 | | Dec 2025 | Real estate license schools | 9.9K | 6.3% | 6 | | Jan 2026 | Real estate license schools | 12.1K | 6.4% | 6 | | Feb 2026 | Real estate license schools | 12.1K | 7.5% | 6 | | Mar 2026 | Real estate license schools | 12.1K | 6.6% | 6 | | Apr 2026 | Real estate license schools | 12.1K | 6.4% | 5 | | May 2026 | Real estate license schools | 9.9K | 5.5% | 6 | | Jun 2026 | Real estate license schools | 9.9K | 6% | 6 | | Jul 2026 | Real estate license schools | 8.1K | 5.7% | 6 | | Aug 2026 | Real estate license schools | 8.1K | 5.4% | 6 | | Sep 2026 | Real estate license schools | 8.1K | 5.6% | 6 | | Oct 2025 | Insurance license courses | 1.6K | 1% | 5 | | Nov 2025 | Insurance license courses | 1K | 0.81% | 5 | | Dec 2025 | Insurance license courses | 1.3K | 1% | 5 | | Jan 2026 | Insurance license courses | 1.6K | 1.1% | 5 | | Feb 2026 | Insurance license courses | 1K | 0.78% | 5 | | Mar 2026 | Insurance license courses | 1.6K | 1.1% | 5 | | Apr 2026 | Insurance license courses | 1.6K | 1.2% | 5 | | May 2026 | Insurance license courses | 1.6K | 1.2% | 5 | | Jun 2026 | Insurance license courses | 1.3K | 0.95% | 5 | | Jul 2026 | Insurance license courses | 1.6K | 1.2% | 5 | | Aug 2026 | Insurance license courses | 1.9K | 1.2% | 5 | | Sep 2026 | Insurance license courses | 1.6K | 1.2% | 5 | | Oct 2025 | NCLEX prep courses | 1.9K | 1.5% | 8 | | Nov 2025 | NCLEX prep courses | 1.9K | 1.8% | 7 | | Dec 2025 | NCLEX prep courses | 1.6K | 1.7% | 8 | | Jan 2026 | NCLEX prep courses | 1.9K | 1.7% | 7 | | Feb 2026 | NCLEX prep courses | 1.9K | 1.6% | 7 | | Mar 2026 | NCLEX prep courses | 1.6K | 1.5% | 7 | | Apr 2026 | NCLEX prep courses | 1.9K | 1.7% | 7 | | May 2026 | NCLEX prep courses | 1.9K | 1.6% | 7 | | Jun 2026 | NCLEX prep courses | 2.9K | 2.9% | 7 | | Jul 2026 | NCLEX prep courses | 1.9K | 2.2% | 7 | | Aug 2026 | NCLEX prep courses | 1.9K | 2.1% | 7 | | Sep 2026 | NCLEX prep courses | 1.9K | 1.8% | 8 | | Oct 2025 | USMLE prep courses | 740 | 0.7% | 7 | | Nov 2025 | USMLE prep courses | 850 | 0.92% | 7 | | Dec 2025 | USMLE prep courses | 650 | 0.73% | 7 | | Jan 2026 | USMLE prep courses | 980 | 0.89% | 7 | | Feb 2026 | USMLE prep courses | 690 | 0.67% | 7 | | Mar 2026 | USMLE prep courses | 560 | 0.51% | 7 | | Apr 2026 | USMLE prep courses | 650 | 0.61% | 7 | | May 2026 | USMLE prep courses | 650 | 0.63% | 7 | | Jun 2026 | USMLE prep courses | 430 | 0.43% | 7 | | Jul 2026 | USMLE prep courses | 560 | 0.45% | 7 | | Aug 2026 | USMLE prep courses | 560 | 0.45% | 7 | | Sep 2026 | USMLE prep courses | 740 | 0.74% | 7 | | Oct 2025 | MCAT prep courses | 6.6K | 14.5% | 3 | | Nov 2025 | MCAT prep courses | 5.4K | 12.5% | 3 | | Dec 2025 | MCAT prep courses | 6.6K | 13.9% | 3 | | Jan 2026 | MCAT prep courses | 8.1K | 12.6% | 3 | | Feb 2026 | MCAT prep courses | 5.4K | 11.1% | 4 | | Mar 2026 | MCAT prep courses | 6.6K | 12.6% | 3 | | Apr 2026 | MCAT prep courses | 5.4K | 12.5% | 3 | | May 2026 | MCAT prep courses | 8.1K | 13.9% | 3 | | Jun 2026 | MCAT prep courses | 6.6K | 10.8% | 3 | | Jul 2026 | MCAT prep courses | 5.4K | 10.8% | 3 | | Aug 2026 | MCAT prep courses | 5.4K | 12.6% | 3 | | Sep 2026 | MCAT prep courses | 5.4K | 14.9% | 3 | | Oct 2025 | Bar exam prep courses | 390 | 0.67% | 7 | | Nov 2025 | Bar exam prep courses | 320 | 0.53% | 6 | | Dec 2025 | Bar exam prep courses | 260 | 0.47% | 5 | | Jan 2026 | Bar exam prep courses | 480 | 0.81% | 6 | | Feb 2026 | Bar exam prep courses | 320 | 0.61% | 6 | | Mar 2026 | Bar exam prep courses | 210 | 0.42% | 6 | | Apr 2026 | Bar exam prep courses | 320 | 0.59% | 6 | | May 2026 | Bar exam prep courses | 390 | 0.43% | 6 | | Jun 2026 | Bar exam prep courses | 480 | 0.51% | 5 | | Jul 2026 | Bar exam prep courses | 590 | 0.52% | 5 | | Aug 2026 | Bar exam prep courses | 320 | 1.1% | 5 | | Sep 2026 | Bar exam prep courses | 390 | 1.1% | 5 | | Oct 2025 | Securities exam prep | 4.3K | 20.6% | 3 | | Nov 2025 | Securities exam prep | 4K | 22.1% | 2 | | Dec 2025 | Securities exam prep | 4K | 24.5% | 2 | | Jan 2026 | Securities exam prep | 4.8K | 25.6% | 2 | | Feb 2026 | Securities exam prep | 4.3K | 23.5% | 2 | | Mar 2026 | Securities exam prep | 4.3K | 21.7% | 2 | | Apr 2026 | Securities exam prep | 4K | 20.9% | 2 | | May 2026 | Securities exam prep | 5.3K | 25.7% | 2 | | Jun 2026 | Securities exam prep | 4.3K | 21.6% | 2 | | Jul 2026 | Securities exam prep | 4.3K | 16% | 2 | | Aug 2026 | Securities exam prep | 4.3K | 19.3% | 2 | | Sep 2026 | Securities exam prep | 4K | 20.5% | 2 | ## How are Kaplan’s branded searches counted? Brandwave collects information about searches that people make online using Kaplan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kaplan bar review” - “kaplan insurance license” - “kaplan lsat” - “kaplan mcat” - “kaplan nclex” - “kaplan real estate” - “kaplan series 65” - “kaplan series 7” - “kaplan step 1” - “kaplan usmle” ## Which LSAT prep courses compete with Kaplan? - [LawHub](/demand/us/brands/lawhub) - [LSAT Demon](/demand/us/brands/lsat-demon): Head-to-head: /demand/us/compare/kaplan-vs-lsat-demon - [7Sage](/demand/us/brands/7sage): Head-to-head: /demand/us/compare/7sage-vs-kaplan - [Blueprint Prep](/demand/us/brands/blueprint-prep): Head-to-head: /demand/us/compare/blueprint-prep-vs-kaplan - [PowerScore](/demand/us/brands/powerscore): Head-to-head: /demand/us/compare/kaplan-vs-powerscore - [The Princeton Review](/demand/us/brands/the-princeton-review): Head-to-head: /demand/us/compare/kaplan-vs-the-princeton-review ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kaplan: search popularity in the United States". https://gobrandwave.com/demand/us/brands/kaplan This page is also available as HTML at https://gobrandwave.com/demand/us/brands/kaplan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.