--- title: "Jollibee: search popularity in the United States" description: "Jollibee is a fast food chain known for fried chicken and spaghetti. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/jollibee" publisher: "Brandwave" --- # Jollibee: search popularity in the United States Jollibee is a fast food chain known for fried chicken and spaghetti. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Jollibee - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among fried chicken chains**: 2.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fried chicken chains | 8 | 2.7% | 1.2M | - [Fried chicken chains in the US](/demand/us/categories/us-fried-chicken-chains) ## Top fried chicken chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Jollibee was mentioned in two out of three: in two of the three ChatGPT answers. Jollibee is the eighth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Popeyes | 1st | 3 of 3 | 3 of 3 | | Chick-fil-A | 2nd | 3 of 3 | 3 of 3 | | Raising Cane’s | 3rd | 3 of 3 | 3 of 3 | | KFC | 4th | 2 of 3 | 2 of 3 | | Dave's Hot Chicken | 5th | 2 of 3 | 2 of 3 | | Zaxby's | 6th | 2 of 3 | 2 of 3 | | Wingstop | 7th | 2 of 3 | 2 of 3 | | Jollibee | 8th | 2 of 3 | 2 of 3 | | Bojangles | 9th | 1 of 3 | 1 of 3 | | Church's Texas Chicken | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about fried chicken chains - Asked ChatGPT "Which fast food chain has the best fried chicken in the US?": 1. Popeyes, 2. Chick-fil-A, 3. KFC, 4. Jollibee, 5. Raising Cane’s - Asked ChatGPT "What are the best chicken chains in the US?": 1. Chick-fil-A, 2. Popeyes, 3. Raising Cane’s, 4. Dave's Hot Chicken, 5. Wingstop, 6. KFC, 7. Bojangles, 8. Zaxby's, 9. Jollibee - Asked ChatGPT "Where can I get the best chicken tenders from a fast food chain in the US?": 1. Raising Cane’s, 2. Popeyes, 3. Zaxby's, 4. Chick-fil-A, 5. Dave's Hot Chicken, 6. Wingstop Not named in any answer: Church's Texas Chicken. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for Jollibee changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Jollibee in the United States fell from 1.5M to 1.2M. - Across the 12 months ending September 2026, Jollibee fell from 7th to 8th among fried chicken chains in the United States. ## How did search popularity change for United States fried chicken chains in September 2026? - In September 2026, Wingstop gained share of searches among fried chicken chains in the United States, from 14.5% to 16.6%. - In September 2026, KFC gained share of searches among fried chicken chains in the United States, from 9.7% to 11.1%. - In September 2026, Chick-fil-A lost share of searches among fried chicken chains in the United States, from 48.1% to 45.4%. - Estimated monthly branded searches for Popeyes in the United States fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026. - Estimated monthly branded searches for Jollibee in the United States fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026. - Estimated monthly branded searches for Zaxby's in the United States fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fried chicken chains | 1.5M | 3.1% | 7 | | Nov 2025 | Fried chicken chains | 1.5M | 3.1% | 7 | | Dec 2025 | Fried chicken chains | 1.5M | 3.1% | 9 | | Jan 2026 | Fried chicken chains | 1.2M | 2.5% | 9 | | Feb 2026 | Fried chicken chains | 1.2M | 2.7% | 9 | | Mar 2026 | Fried chicken chains | 1.2M | 2.5% | 9 | | Apr 2026 | Fried chicken chains | 1.5M | 3.2% | 7 | | May 2026 | Fried chicken chains | 1.5M | 3.1% | 8 | | Jun 2026 | Fried chicken chains | 1.2M | 2.6% | 9 | | Jul 2026 | Fried chicken chains | 1.5M | 2.9% | 7 | | Aug 2026 | Fried chicken chains | 1.5M | 2.9% | 8 | | Sep 2026 | Fried chicken chains | 1.2M | 2.7% | 8 | ## How are Jollibee’s branded searches counted? Brandwave collects information about searches that people make online using Jollibee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “jollibee” ## Which fried chicken chains compete with Jollibee? - [Chick-fil-A](/demand/us/brands/chick-fil-a) - [Wingstop](/demand/us/brands/wingstop) - [KFC](/demand/us/brands/kfc) - [Dave's Hot Chicken](/demand/us/brands/daves-hot-chicken) - [Popeyes](/demand/us/brands/popeyes): Head-to-head: /demand/us/compare/jollibee-vs-popeyes - [Bojangles](/demand/us/brands/bojangles): Head-to-head: /demand/us/compare/bojangles-vs-jollibee - [Raising Cane’s](/demand/us/brands/raising-canes): Head-to-head: /demand/us/compare/jollibee-vs-raising-canes - [Zaxby's](/demand/us/brands/zaxbys): Head-to-head: /demand/us/compare/jollibee-vs-zaxbys - [Church's Texas Chicken](/demand/us/brands/churchs-chicken): Head-to-head: /demand/us/compare/churchs-chicken-vs-jollibee ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Jollibee: search popularity in the United States". https://gobrandwave.com/demand/us/brands/jollibee This page is also available as HTML at https://gobrandwave.com/demand/us/brands/jollibee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.