--- title: "John Deere: search popularity in the United States" description: "John Deere makes tractors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/john-deere" publisher: "Brandwave" --- # John Deere: search popularity in the United States John Deere makes tractors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: John Deere - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among lawn mower brands**: 7.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lawn mower brands | 6 | 7.3% | 22.2K | - [Lawn mower brands](/demand/us/categories/us-lawn-mower-brands) ## Top lawn mower brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, John Deere was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. John Deere is the fifth most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toro | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Greenworks | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Honda Power Equipment | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Ryobi | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | John Deere | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Kobalt | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Husqvarna | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Craftsman | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Snapper | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Troy-Bilt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cub Cadet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | WORX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lawn mower brands - Asked ChatGPT "Which lawn mower should I buy?": 1. John Deere, 2. Ryobi - Asked ChatGPT "What are the most reliable lawn mower brands?": 1. Honda Power Equipment, 2. Toro, 3. John Deere, 4. Husqvarna, 5. Snapper - Asked ChatGPT "What is the best self propelled lawn mower?": 1. Toro, 2. Greenworks - Searched Google, AI Overview "lawn mower": 1. Greenworks, 2. Kobalt - Searched Google, AI Overview "self propelled lawn mower": 1. Toro, 2. Ryobi, 3. Craftsman Not named in any answer: Troy-Bilt, DeWalt, Cub Cadet and WORX. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How has branded search demand for John Deere changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for John Deere in the United States rose from 18.1K to 22.2K. - Across the 12 months ending September 2026, John Deere’s share of searches among lawn mower brands in the United States decreased from 8.9% to 7.3%. - Across the 12 months ending September 2026, John Deere’s share of searches among lawn mower brands in the United States peaked at 15.5% in December 2025 and was lowest at 6.6% in August 2026. ## How did search popularity change for United States lawn mower brands in September 2026? - In September 2026, Ryobi overtook Craftsman and Honda Power Equipment to rank 2nd among lawn mower brands in the United States, with 13.4% of the searches. - In September 2026, John Deere overtook Greenworks to rank 6th among lawn mower brands in the United States, with 7.3% of the searches. - In September 2026, Husqvarna gained share of searches among lawn mower brands in the United States, from 9.8% to 10.9%. - In September 2026, Troy-Bilt gained share of searches among lawn mower brands in the United States, from 5.4% to 6%. - In September 2026, DeWalt gained share of searches among lawn mower brands in the United States, from 4.4% to 4.9%. - In September 2026, Toro lost share of searches among lawn mower brands in the United States, from 21.9% to 20%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lawn mower brands | 18.1K | 8.9% | 6 | | Nov 2025 | Lawn mower brands | 14.8K | 10.2% | 5 | | Dec 2025 | Lawn mower brands | 14.8K | 15.5% | 2 | | Jan 2026 | Lawn mower brands | 14.8K | 13.4% | 3 | | Feb 2026 | Lawn mower brands | 12.1K | 8.7% | 4 | | Mar 2026 | Lawn mower brands | 33.1K | 8.3% | 6 | | Apr 2026 | Lawn mower brands | 40.5K | 6.7% | 6 | | May 2026 | Lawn mower brands | 40.5K | 7% | 6 | | Jun 2026 | Lawn mower brands | 33.1K | 6.8% | 7 | | Jul 2026 | Lawn mower brands | 27.1K | 6.6% | 6 | | Aug 2026 | Lawn mower brands | 27.1K | 6.6% | 7 | | Sep 2026 | Lawn mower brands | 22.2K | 7.3% | 6 | ## How are John Deere’s branded searches counted? Brandwave collects information about searches that people make online using John Deere’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “john deere lawn mower” ## Which lawn mower brands compete with John Deere? - [Toro](/demand/us/brands/toro) - [Ryobi](/demand/us/brands/ryobi) - [Craftsman](/demand/us/brands/craftsman): Head-to-head: /demand/us/compare/craftsman-vs-john-deere - [Honda Power Equipment](/demand/us/brands/honda-power-equipment): Head-to-head: /demand/us/compare/honda-power-equipment-vs-john-deere - [Husqvarna](/demand/us/brands/husqvarna): Head-to-head: /demand/us/compare/husqvarna-vs-john-deere - [Greenworks](/demand/us/brands/greenworks): Head-to-head: /demand/us/compare/greenworks-vs-john-deere - [Troy-Bilt](/demand/us/brands/troy-bilt): Head-to-head: /demand/us/compare/john-deere-vs-troy-bilt - [DeWalt](/demand/us/brands/dewalt) - [Snapper](/demand/us/brands/snapper) - [Cub Cadet](/demand/us/brands/cub-cadet) - [Kobalt](/demand/us/brands/kobalt) - [WORX](/demand/us/brands/worx) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "John Deere: search popularity in the United States". https://gobrandwave.com/demand/us/brands/john-deere This page is also available as HTML at https://gobrandwave.com/demand/us/brands/john-deere. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.