---
title: "Jo Malone: search popularity in the United States"
description: "Jo Malone is a fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/jo-malone"
publisher: "Brandwave"
---

# Jo Malone: search popularity in the United States

Jo Malone is a fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Jo Malone
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among fragrance brands**: 5.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fragrance brands | 6 | 5.5% | 90.5K |
| Candle brands | 7 | 2.5% | 14.8K |

- [Fragrance brands](/demand/us/categories/us-fragrance-brands)
- [Candle brands](/demand/us/categories/us-candle-brands)

## Top fragrance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jo Malone was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jo Malone is the eighth most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Chanel | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Yves Saint Laurent | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Dior Beauty | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Valentino | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Marc Jacobs | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maison Francis Kurkdjian | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Tom Ford | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Jo Malone | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Versace | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Le Labo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Prada | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Burberry | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 |
| KAYALI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lancôme | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about fragrance brands

- Asked ChatGPT "Which perfume should I buy?": 1. Yves Saint Laurent, 2. Burberry, 3. Chanel, 4. Maison Francis Kurkdjian
- Asked ChatGPT "What are the best perfume brands?": 1. Chanel, 2. Dior Beauty, 3. Yves Saint Laurent, 4. Maison Francis Kurkdjian, 5. Tom Ford, 6. Jo Malone, 7. Versace
- Asked ChatGPT "What is the best perfume for women?": 1. Yves Saint Laurent, 2. Valentino, 3. Chanel
- Searched Google, AI Overview "perfume": 1. Yves Saint Laurent
- Searched Google, AI Overview "perfume for women": 1. Chanel, 2. Marc Jacobs, 3. Yves Saint Laurent

Not named in any answer: Le Labo, Victoria's Secret, Prada, KAYALI and Lancôme.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for Jo Malone changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Jo Malone in the United States fell from 125K to 105K.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among fragrance brands in the United States decreased from 6.8% to 5.5%.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among fragrance brands in the United States peaked at 7.7% in November 2025 and was lowest at 5.5% in December 2025.
- Across the 12 months ending September 2026, Jo Malone fell from 5th to 6th among fragrance brands in the United States.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among candle brands in the United States peaked at 3.6% in December 2025 and was lowest at 2.1% in October 2025.

## How did search popularity change for United States fragrance brands in September 2026?

- In September 2026, Yves Saint Laurent overtook Victoria's Secret to rank 3rd among fragrance brands in the United States, with 8.2% of the searches.
- In September 2026, Prada overtook Marc Jacobs to rank 7th among fragrance brands in the United States, with 5.5% of the searches.
- In September 2026, Le Labo gained share of searches among fragrance brands in the United States, from 19.5% to 22.4%.
- In September 2026, Tom Ford lost share of searches among fragrance brands in the United States, from 4.8% to 3.7%.
- In September 2026, Valentino lost share of searches among fragrance brands in the United States, from 15.9% to 15%.
- Jo Malone’s share of searches among fragrance brands in the United States has lost ground for 3 months in a row, from 7.2% to 5.5% in September 2026.

## How did search popularity change for United States candle brands in September 2026?

- In September 2026, Nest New York overtook Jo Malone to rank 5th among candle brands in the United States, with 3.1% of the searches.
- In September 2026, Voluspa overtook Jo Malone to rank 6th among candle brands in the United States, with 3.1% of the searches.
- In September 2026, Bath & Body Works gained share of searches among candle brands in the United States, from 4.5% to 5.6%.
- In September 2026, Yankee Candle gained share of searches among candle brands in the United States, from 50.3% to 51.2%.
- In September 2026, Diptyque lost share of searches among candle brands in the United States, from 12.4% to 8.4%.
- Capri Blue’s share of searches among candle brands in the United States has lost ground for 3 months in a row, from 1.9% to 0.75% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fragrance brands | 110K | 6.8% | 5 |
| Nov 2025 | Fragrance brands | 201K | 7.7% | 4 |
| Dec 2025 | Fragrance brands | 201K | 5.5% | 7 |
| Jan 2026 | Fragrance brands | 110K | 6.6% | 6 |
| Feb 2026 | Fragrance brands | 90.5K | 5.6% | 6 |
| Mar 2026 | Fragrance brands | 90.5K | 5.8% | 6 |
| Apr 2026 | Fragrance brands | 90.5K | 6.1% | 6 |
| May 2026 | Fragrance brands | 110K | 6.8% | 4 |
| Jun 2026 | Fragrance brands | 90.5K | 7.2% | 3 |
| Jul 2026 | Fragrance brands | 90.5K | 6.8% | 5 |
| Aug 2026 | Fragrance brands | 90.5K | 5.9% | 6 |
| Sep 2026 | Fragrance brands | 90.5K | 5.5% | 6 |
| Oct 2025 | Candle brands | 14.8K | 2.1% | 7 |
| Nov 2025 | Candle brands | 27.1K | 2.6% | 6 |
| Dec 2025 | Candle brands | 49.5K | 3.6% | 6 |
| Jan 2026 | Candle brands | 18.1K | 3% | 6 |
| Feb 2026 | Candle brands | 12.1K | 2.5% | 6 |
| Mar 2026 | Candle brands | 12.1K | 2.7% | 6 |
| Apr 2026 | Candle brands | 12.1K | 2.8% | 6 |
| May 2026 | Candle brands | 14.8K | 3.3% | 5 |
| Jun 2026 | Candle brands | 12.1K | 2.8% | 5 |
| Jul 2026 | Candle brands | 12.1K | 2.6% | 5 |
| Aug 2026 | Candle brands | 14.8K | 2.5% | 5 |
| Sep 2026 | Candle brands | 14.8K | 2.5% | 7 |

## How are Jo Malone’s branded searches counted?

Brandwave collects information about searches that people make online using Jo Malone’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “jo malone”
- “jo malone candle”

## Which fragrance brands compete with Jo Malone?

- [Le Labo](/demand/us/brands/le-labo)
- [Valentino](/demand/us/brands/valentino)
- [Yves Saint Laurent](/demand/us/brands/yves-saint-laurent): Head-to-head: /demand/us/compare/jo-malone-vs-yves-saint-laurent
- [Victoria's Secret](/demand/us/brands/victorias-secret): Head-to-head: /demand/us/compare/jo-malone-vs-victorias-secret
- [Chanel](/demand/us/brands/chanel): Head-to-head: /demand/us/compare/chanel-vs-jo-malone
- [Prada](/demand/us/brands/prada): Head-to-head: /demand/us/compare/jo-malone-vs-prada
- [Marc Jacobs](/demand/us/brands/marc-jacobs): Head-to-head: /demand/us/compare/jo-malone-vs-marc-jacobs
- [Versace](/demand/us/brands/versace)
- [Burberry](/demand/us/brands/burberry)
- [Dior Beauty](/demand/us/brands/dior-beauty)
- [KAYALI](/demand/us/brands/kayali)
- [Lancôme](/demand/us/brands/lancome)
- [Maison Francis Kurkdjian](/demand/us/brands/maison-francis-kurkdjian)
- [Tom Ford](/demand/us/brands/tom-ford)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Jo Malone: search popularity in the United States". https://gobrandwave.com/demand/us/brands/jo-malone

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/jo-malone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.