--- title: "Jif: search popularity in the United States" description: "Jif is a peanut butter brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/jif" publisher: "Brandwave" --- # Jif: search popularity in the United States Jif is a peanut butter brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Jif - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among peanut butter brands**: 19.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Peanut butter brands | 2 | 19.7% | 14.8K | - [Peanut butter brands](/demand/us/categories/us-peanut-butter-brands) ## Top peanut butter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jif was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Jif is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Crazy Richard's | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Jif | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Teddie | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Skippy | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Peter Pan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Justin’s | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about peanut butter brands - Asked ChatGPT "What's the best peanut butter to buy?": 1. Crazy Richard's, 2. Jif - Asked ChatGPT "Which peanut butter is the healthiest?": 1. Crazy Richard's - Asked ChatGPT "What's the best natural peanut butter?": 1. Crazy Richard's, 2. Teddie - Searched Google, AI Overview "peanut butter": named none of the brands we track - Searched Google, AI Overview "best peanut butter": 1. Jif, 2. Skippy, 3. Teddie, 4. Crazy Richard's Not named in any answer: Peter Pan and Justin’s. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for Jif changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Jif in the United States rose from 12.1K to 14.8K. - Across the 12 months ending September 2026, Jif’s share of searches among peanut butter brands in the United States increased from 17% to 19.7%. - Across the 12 months ending September 2026, Jif’s share of searches among peanut butter brands in the United States peaked at 19.7% in September 2026 and was lowest at 12.9% in January 2026. - Across the 12 months ending September 2026, Jif rose from 3rd to 2nd among peanut butter brands in the United States. ## How did search popularity change for United States peanut butter brands in September 2026? - In September 2026, Peter Pan overtook Teddie and Crazy Richard's to rank 3rd among peanut butter brands in the United States, with 16.1% of the searches. - In September 2026, Skippy gained share of searches among peanut butter brands in the United States, from 22.6% to 24.1%. - In September 2026, Jif gained share of searches among peanut butter brands in the United States, from 18.5% to 19.7%. - In September 2026, Justin’s gained share of searches among peanut butter brands in the United States, from 10.1% to 10.8%. - In September 2026, Teddie lost share of searches among peanut butter brands in the United States, from 18.5% to 16.1%. - In September 2026, Crazy Richard's lost share of searches among peanut butter brands in the United States, from 15.1% to 13.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Peanut butter brands | 12.1K | 17% | 3 | | Nov 2025 | Peanut butter brands | 12.1K | 18.1% | 2 | | Dec 2025 | Peanut butter brands | 12.1K | 17.9% | 3 | | Jan 2026 | Peanut butter brands | 12.1K | 12.9% | 5 | | Feb 2026 | Peanut butter brands | 12.1K | 14.5% | 4 | | Mar 2026 | Peanut butter brands | 12.1K | 15.8% | 4 | | Apr 2026 | Peanut butter brands | 12.1K | 15.1% | 4 | | May 2026 | Peanut butter brands | 12.1K | 17% | 3 | | Jun 2026 | Peanut butter brands | 9.9K | 13.8% | 5 | | Jul 2026 | Peanut butter brands | 9.9K | 13.2% | 5 | | Aug 2026 | Peanut butter brands | 14.8K | 18.5% | 2 | | Sep 2026 | Peanut butter brands | 14.8K | 19.7% | 2 | ## How are Jif’s branded searches counted? Brandwave collects information about searches that people make online using Jif’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “jif” ## Which peanut butter brands compete with Jif? - [Skippy](/demand/us/brands/skippy): Head-to-head: /demand/us/compare/jif-vs-skippy - [Peter Pan](/demand/us/brands/peter-pan-peanut-butter): Head-to-head: /demand/us/compare/jif-vs-peter-pan-peanut-butter - [Teddie](/demand/us/brands/teddie): Head-to-head: /demand/us/compare/jif-vs-teddie - [Crazy Richard's](/demand/us/brands/crazy-richards): Head-to-head: /demand/us/compare/crazy-richards-vs-jif - [Justin’s](/demand/us/brands/justins): Head-to-head: /demand/us/compare/jif-vs-justins ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Jif: search popularity in the United States". https://gobrandwave.com/demand/us/brands/jif This page is also available as HTML at https://gobrandwave.com/demand/us/brands/jif. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.