---
title: "Interactive Brokers: search popularity in United States"
description: "Interactive Brokers is a brokerage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/interactive-brokers"
publisher: "Brandwave"
---

# Interactive Brokers: search popularity in United States

Interactive Brokers is a brokerage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Interactive Brokers
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among stock brokers**: 1.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Stock brokers | 5 | 1.7% | 92.9K |

- [Stock brokers](/demand/us/categories/us-stock-brokers)

## How has branded search demand for Interactive Brokers changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Interactive Brokers in United States fell from 114K to 92.9K.
- Across the 12 months ending September 2026, Interactive Brokers’ estimated Share of Search among stock brokers in United States held steady, from 1.5% to 1.7%.

## How did search popularity change for United States stock brokers in September 2026?

- In September 2026, E*TRADE gained estimated Share of Search among stock brokers in United States, from 20% to 22.3%.
- In September 2026, Robinhood gained estimated Share of Search among stock brokers in United States, from 14.4% to 15.9%.
- In September 2026, Fidelity gained estimated Share of Search among stock brokers in United States, from 9% to 10%.
- In September 2026, Charles Schwab lost estimated Share of Search among stock brokers in United States, from 55% to 50.1%.
- Estimated monthly branded searches for Interactive Brokers in United States fell 18.2% over 12 measured months, from 114K to 92.9K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stock brokers | 114K | 1.5% | 5 |
| Nov 2025 | Stock brokers | 93.4K | 1.5% | 5 |
| Dec 2025 | Stock brokers | 93.4K | 1.6% | 5 |
| Jan 2026 | Stock brokers | 114K | 1.6% | 5 |
| Feb 2026 | Stock brokers | 114K | 1.7% | 5 |
| Mar 2026 | Stock brokers | 114K | 1.7% | 5 |
| Apr 2026 | Stock brokers | 114K | 1.5% | 5 |
| May 2026 | Stock brokers | 113K | 1.5% | 5 |
| Jun 2026 | Stock brokers | 113K | 1.5% | 5 |
| Jul 2026 | Stock brokers | 92.9K | 1.5% | 5 |
| Aug 2026 | Stock brokers | 92.9K | 1.5% | 5 |
| Sep 2026 | Stock brokers | 92.9K | 1.7% | 5 |

## How is Interactive Brokers measured?

Brandwave collects information about searches that people make online using Interactive Brokers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “interactive brokers”
- “interactivebrokers”

## Which stock brokers compete with Interactive Brokers?

- [Charles Schwab](/demand/us/brands/charles-schwab): Head-to-head: /demand/us/compare/charles-schwab-vs-interactive-brokers
- [E*TRADE](/demand/us/brands/e-trade): Head-to-head: /demand/us/compare/e-trade-vs-interactive-brokers
- [Robinhood](/demand/us/brands/robinhood): Head-to-head: /demand/us/compare/interactive-brokers-vs-robinhood
- [Fidelity](/demand/us/brands/fidelity-investments): Head-to-head: /demand/us/compare/fidelity-investments-vs-interactive-brokers

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Interactive Brokers: search popularity in United States". https://gobrandwave.com/demand/us/brands/interactive-brokers

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/interactive-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.