---
title: "Insurify: search popularity in United States"
description: "Insurify is an insurance comparison site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/insurify"
publisher: "Brandwave"
---

# Insurify: search popularity in United States

Insurify is an insurance comparison site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Insurify
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among insurance comparison sites**: 36.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Insurance comparison sites | 2 | 36.6% | 74K |

- [Insurance comparison sites](/demand/us/categories/us-insurance-comparison-sites)

## How has branded search demand for Insurify changed in United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Insurify in United States fell from 90.5K to 74K.
- Across the 12 months ending September 2026, Insurify’s estimated Share of Search among insurance comparison sites in United States increased from 35.7% to 36.6%.
- Across the 12 months ending September 2026, Insurify’s estimated Share of Search among insurance comparison sites in United States peaked at 39.7% in January 2026 and was lowest at 28.6% in March 2026.

## How did search popularity change for United States insurance comparison sites in September 2026?

- In September 2026, Policygenius gained estimated Share of Search among insurance comparison sites in United States, from 3.3% to 4%.
- In September 2026, The Zebra lost estimated Share of Search among insurance comparison sites in United States, from 6% to 4.9%.
- Estimated monthly branded searches for NerdWallet in United States fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
- Estimated monthly branded searches for Insurify in United States fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Insurance comparison sites | 90.5K | 35.7% | 2 |
| Nov 2025 | Insurance comparison sites | 74K | 32% | 2 |
| Dec 2025 | Insurance comparison sites | 74K | 31.7% | 2 |
| Jan 2026 | Insurance comparison sites | 110K | 39.7% | 2 |
| Feb 2026 | Insurance comparison sites | 90.5K | 36.4% | 2 |
| Mar 2026 | Insurance comparison sites | 90.5K | 28.6% | 2 |
| Apr 2026 | Insurance comparison sites | 74K | 31.7% | 2 |
| May 2026 | Insurance comparison sites | 74K | 36.2% | 2 |
| Jun 2026 | Insurance comparison sites | 60.5K | 31.7% | 2 |
| Jul 2026 | Insurance comparison sites | 60.5K | 31.7% | 2 |
| Aug 2026 | Insurance comparison sites | 74K | 36.5% | 2 |
| Sep 2026 | Insurance comparison sites | 74K | 36.6% | 2 |

## How is Insurify measured?

Brandwave collects information about searches that people make online using Insurify’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “insurify”

## Which insurance comparison sites compete with Insurify?

- [NerdWallet](/demand/us/brands/nerdwallet): Head-to-head: /demand/us/compare/insurify-vs-nerdwallet
- [The Zebra](/demand/us/brands/the-zebra): Head-to-head: /demand/us/compare/insurify-vs-the-zebra
- [Policygenius](/demand/us/brands/policygenius): Head-to-head: /demand/us/compare/insurify-vs-policygenius

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Insurify: search popularity in United States". https://gobrandwave.com/demand/us/brands/insurify

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/insurify. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.