---
title: "Instant: search popularity in the United States"
description: "Instant makes Instant Pot pressure cookers, Vortex air fryers and other kitchen appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/brands/instant-pot"
publisher: "Brandwave"
---

# Instant: search popularity in the United States

Instant makes Instant Pot pressure cookers, Vortex air fryers and other kitchen appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Instant
- **Market**: United States
- **Measured month**: Sep 2026
- **Share of Search among air fryer brands**: 3.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Air fryer brands | 7 | 3.1% | 15.8K |

- [Air fryer brands](/demand/us/categories/us-air-fryer-brands)

## Top air fryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Instant was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Instant is the second most recommended of the 14.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Ninja | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Instant | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| COSORI | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Breville | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Beautiful | 4th | 0 of 3 | 2 of 2 | 2 of 5 |
| Philips | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Gourmia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Cuisinart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| PowerXL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chefman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bella | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kalorik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Typhur | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about air fryer brands

- Asked ChatGPT "Which air fryer should I buy?": 1. Instant, 2. Ninja, 3. COSORI
- Asked ChatGPT "What are the best air fryer brands?": 1. Ninja, 2. COSORI, 3. Instant, 4. Philips, 5. Breville
- Asked ChatGPT "What is the best air fryer for a family?": 1. Ninja, 2. COSORI
- Searched Google, AI Overview "air fryer": 1. Ninja, 2. Beautiful
- Searched Google, AI Overview "best air fryer": 1. Instant, 2. COSORI, 3. Ninja, 4. Beautiful, 5. Breville

Not named in any answer: Gourmia, Cuisinart, PowerXL, Chefman, Bella, Dash, Kalorik and Typhur.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How has branded search demand for Instant changed in the United States over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Instant in the United States fell from 19.1K to 15.8K.
- Across the 12 months ending September 2026, Instant’s share of searches among air fryer brands in the United States decreased from 4% to 3.1%.
- Across the 12 months ending September 2026, Instant’s share of searches among air fryer brands in the United States peaked at 4% in October 2025 and was lowest at 2.5% in April 2026.

## How did search popularity change for United States air fryer brands in September 2026?

- In September 2026, Gourmia overtook COSORI to rank 2nd among air fryer brands in the United States, with 12% of the searches.
- In September 2026, Ninja gained share of searches among air fryer brands in the United States, from 46.8% to 48.9%.
- In September 2026, COSORI lost share of searches among air fryer brands in the United States, from 11.5% to 9.8%.
- In September 2026, PowerXL lost share of searches among air fryer brands in the United States, from 6.3% to 5.4%.
- In September 2026, Bella lost share of searches among air fryer brands in the United States, from 3.4% to 2.9%.
- Beautiful’s share of searches among air fryer brands in the United States has gained ground for 3 months in a row, from 1.2% to 2% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Air fryer brands | 19.1K | 4% | 7 |
| Nov 2025 | Air fryer brands | 23.5K | 3.1% | 8 |
| Dec 2025 | Air fryer brands | 23.5K | 3.1% | 8 |
| Jan 2026 | Air fryer brands | 23.5K | 3.4% | 7 |
| Feb 2026 | Air fryer brands | 15.7K | 3.2% | 7 |
| Mar 2026 | Air fryer brands | 15.7K | 3.1% | 7 |
| Apr 2026 | Air fryer brands | 13K | 2.5% | 7 |
| May 2026 | Air fryer brands | 15.7K | 3.2% | 7 |
| Jun 2026 | Air fryer brands | 19.1K | 3.5% | 7 |
| Jul 2026 | Air fryer brands | 15.8K | 3.1% | 7 |
| Aug 2026 | Air fryer brands | 15.8K | 3% | 8 |
| Sep 2026 | Air fryer brands | 15.8K | 3.1% | 7 |

## How are Instant’s branded searches counted?

Brandwave collects information about searches that people make online using Instant’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “instant pot air fryer”
- “instant vortex”

## Which air fryer brands compete with Instant?

- [Ninja](/demand/us/brands/ninja-kitchen)
- [Gourmia](/demand/us/brands/gourmia)
- [COSORI](/demand/us/brands/cosori)
- [Cuisinart](/demand/us/brands/cuisinart): Head-to-head: /demand/us/compare/cuisinart-vs-instant-pot
- [PowerXL](/demand/us/brands/powerxl): Head-to-head: /demand/us/compare/instant-pot-vs-powerxl
- [Chefman](/demand/us/brands/chefman): Head-to-head: /demand/us/compare/chefman-vs-instant-pot
- [Bella](/demand/us/brands/bella-kitchenware): Head-to-head: /demand/us/compare/bella-kitchenware-vs-instant-pot
- [Breville](/demand/us/brands/breville): Head-to-head: /demand/us/compare/breville-vs-instant-pot
- [Beautiful](/demand/us/brands/beautiful-by-drew)
- [Philips](/demand/us/brands/philips)
- [Dash](/demand/us/brands/dash-kitchen)
- [Kalorik](/demand/us/brands/kalorik)
- [Typhur](/demand/us/brands/typhur)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Instant: search popularity in the United States". https://gobrandwave.com/demand/us/brands/instant-pot

This page is also available as HTML at https://gobrandwave.com/demand/us/brands/instant-pot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.