--- title: "In-N-Out Burger: search popularity in the United States" description: "In-N-Out Burger is a burger chain with a short menu of burgers, fries and shakes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/in-n-out" publisher: "Brandwave" --- # In-N-Out Burger: search popularity in the United States In-N-Out Burger is a burger chain with a short menu of burgers, fries and shakes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: In-N-Out Burger - **Market**: United States - **Measured month**: Sep 2026 - **Share of Search among burger chains**: 1.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Burger chains | 8 | 1.8% | 1.2M | - [Burger chains in the US](/demand/us/categories/us-burger-chains) ## Top burger chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, In-N-Out Burger appeared in all four answers. In-N-Out Burger is the most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | In-N-Out Burger | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Five Guys | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Culver's | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Shake Shack | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Whataburger | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Wendy's | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | The Habit Burger Grill | 7th | 3 of 3 | 0 of 1 | 3 of 4 | | McDonald's | 8th | 2 of 3 | 0 of 1 | 2 of 4 | | Burger King | 9th | 2 of 3 | 0 of 1 | 2 of 4 | | Smashburger | 10th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about burger chains - Asked ChatGPT "Which burger chain has the best burgers in the US?": 1. Five Guys, 2. In-N-Out Burger, 3. Shake Shack, 4. Culver's, 5. The Habit Burger Grill, 6. Burger King - Asked ChatGPT "What are the best fast food burger chains in the US?": 1. In-N-Out Burger, 2. Five Guys, 3. Culver's, 4. Shake Shack, 5. Whataburger, 6. Wendy's, 7. Burger King, 8. McDonald's, 9. The Habit Burger Grill - Asked ChatGPT "Where can I get the best fast food burger and fries in the US?": 1. In-N-Out Burger, 2. Five Guys, 3. Culver's, 4. Shake Shack, 5. Whataburger, 6. McDonald's, 7. The Habit Burger Grill, 8. Smashburger - Searched Google, AI Overview "fast food burgers": 1. In-N-Out Burger, 2. Wendy's Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How has branded search demand for In-N-Out Burger changed in the United States over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for In-N-Out Burger in the United States held steady at 1.2M. - Across the 12 months ending September 2026, In-N-Out Burger’s share of searches among burger chains in the United States held steady, from 1.7% to 1.8%. ## How did search popularity change for United States burger chains in September 2026? - In September 2026, Five Guys overtook Whataburger to rank 5th among burger chains in the United States, with 6.1% of the searches. - In September 2026, Burger King gained share of searches among burger chains in the United States, from 12.5% to 16.7%. - In September 2026, Wendy's gained share of searches among burger chains in the United States, from 12.5% to 13.7%. - In September 2026, McDonald's lost share of searches among burger chains in the United States, from 50.8% to 45.6%. - In September 2026, Culver's lost share of searches among burger chains in the United States, from 8.4% to 7.5%. - In September 2026, Whataburger lost share of searches among burger chains in the United States, from 5.6% to 5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Burger chains | 1.2M | 1.7% | 8 | | Nov 2025 | Burger chains | 1.5M | 2.3% | 8 | | Dec 2025 | Burger chains | 1.8M | 2.5% | 7 | | Jan 2026 | Burger chains | 1.5M | 2.5% | 8 | | Feb 2026 | Burger chains | 1.2M | 2% | 8 | | Mar 2026 | Burger chains | 1.5M | 2.2% | 8 | | Apr 2026 | Burger chains | 1.2M | 1.9% | 8 | | May 2026 | Burger chains | 1.2M | 1.8% | 8 | | Jun 2026 | Burger chains | 1.2M | 1.9% | 8 | | Jul 2026 | Burger chains | 1.2M | 1.7% | 8 | | Aug 2026 | Burger chains | 1.5M | 2% | 8 | | Sep 2026 | Burger chains | 1.2M | 1.8% | 8 | ## How are In-N-Out Burger’s branded searches counted? Brandwave collects information about searches that people make online using In-N-Out Burger’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “in n out” - “in-n-out” ## Which burger chains compete with In-N-Out Burger? - [McDonald's](/demand/us/brands/mcdonalds) - [Burger King](/demand/us/brands/burger-king) - [Wendy's](/demand/us/brands/wendys) - [Culver's](/demand/us/brands/culvers) - [Five Guys](/demand/us/brands/five-guys): Head-to-head: /demand/us/compare/five-guys-vs-in-n-out - [Whataburger](/demand/us/brands/whataburger): Head-to-head: /demand/us/compare/in-n-out-vs-whataburger - [Shake Shack](/demand/us/brands/shake-shack): Head-to-head: /demand/us/compare/in-n-out-vs-shake-shack - [Smashburger](/demand/us/brands/smashburger): Head-to-head: /demand/us/compare/in-n-out-vs-smashburger - [The Habit Burger Grill](/demand/us/brands/habit-burger): Head-to-head: /demand/us/compare/habit-burger-vs-in-n-out ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "In-N-Out Burger: search popularity in the United States". https://gobrandwave.com/demand/us/brands/in-n-out This page is also available as HTML at https://gobrandwave.com/demand/us/brands/in-n-out. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.