--- title: "How popular is iLending? Searches and AI answers in the United States" description: "iLending refinances car loans online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/brands/ilending" publisher: "Brandwave" --- # How popular is iLending? Searches and AI answers in the United States iLending refinances car loans online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: iLending - **Market**: United States - **Measured month**: Oct 2026 - **Share of Search among auto refinance companies**: 7.3% ## Where does iLending compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Auto refinance companies | 6 | 7.3% | 2.4K | - [Auto refinance companies](/demand/us/categories/us-auto-refinance-companies) ## Top auto refinance companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, iLending did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PenFed Credit Union | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Caribou | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Navy Federal Credit Union | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | myAutoloan | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Autopay | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Gravity Lending | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | RateGenius | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | iLending | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about auto refinance companies - Asked ChatGPT "Where's the best place to refinance my car loan?": 1. PenFed Credit Union, 2. Caribou, 3. myAutoloan - Asked ChatGPT "Which companies offer the lowest auto refinance rates?": 1. Navy Federal Credit Union, 2. PenFed Credit Union, 3. Gravity Lending, 4. myAutoloan, 5. Caribou - Asked ChatGPT "Is it worth refinancing my car, and who should I use?": 1. PenFed Credit Union, 2. Caribou, 3. myAutoloan - Searched Google, AI Overview "auto refinance": 1. PenFed Credit Union - Searched Google, AI Overview "best auto refinance": 1. Autopay, 2. PenFed Credit Union, 3. Navy Federal Credit Union, 4. Gravity Lending Not named in any answer: RateGenius and iLending. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How has branded search demand for iLending changed in the United States over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for iLending in the United States held steady at 2.4K. - Across the 12 months ending October 2026, iLending’s share of searches among auto refinance companies in the United States decreased from 8.8% to 7.3%. - Across the 12 months ending October 2026, iLending’s share of searches among auto refinance companies in the United States peaked at 9.4% in January 2026 and was lowest at 7.3% in October 2026. ## How did search popularity change for United States auto refinance companies in October 2026? - In October 2026, Caribou overtook Gravity Lending to rank 2nd among auto refinance companies in the United States, with 19.9% of the searches. - In October 2026, myAutoloan gained share of searches among auto refinance companies in the United States, from 3.9% to 4.8%. - In October 2026, Gravity Lending lost share of searches among auto refinance companies in the United States, from 19.8% to 16.3%. - In October 2026, iLending lost share of searches among auto refinance companies in the United States, from 8.7% to 7.3%. - Estimated monthly branded searches for Autopay in the United States rose 51.7% over 12 measured months, from 2.9K to 4.4K in October 2026. - Estimated monthly branded searches for Navy Federal Credit Union in the United States rose 22.7% over 12 measured months, from 6.6K to 8.1K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Auto refinance companies | 2.4K | 8.8% | 6 | | Dec 2025 | Auto refinance companies | 2.9K | 8.9% | 5 | | Jan 2026 | Auto refinance companies | 3.6K | 9.4% | 6 | | Feb 2026 | Auto refinance companies | 2.9K | 8.2% | 6 | | Mar 2026 | Auto refinance companies | 3.6K | 8.6% | 5 | | Apr 2026 | Auto refinance companies | 3.6K | 8.1% | 6 | | May 2026 | Auto refinance companies | 3.6K | 7.8% | 6 | | Jun 2026 | Auto refinance companies | 2.9K | 8.2% | 6 | | Jul 2026 | Auto refinance companies | 2.9K | 8.1% | 6 | | Aug 2026 | Auto refinance companies | 2.9K | 9.3% | 6 | | Sep 2026 | Auto refinance companies | 2.9K | 8.7% | 6 | | Oct 2026 | Auto refinance companies | 2.4K | 7.3% | 6 | ## How are iLending’s branded searches counted? Brandwave collects information about searches that people make online using iLending’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ilending” ## Which auto refinance companies compete with iLending? - [Navy Federal Credit Union](/demand/us/brands/navy-federal) - [Caribou](/demand/us/brands/caribou-auto) - [Gravity Lending](/demand/us/brands/gravity-lending): Head-to-head: /demand/us/compare/gravity-lending-vs-ilending - [Autopay](/demand/us/brands/autopay): Head-to-head: /demand/us/compare/autopay-vs-ilending - [RateGenius](/demand/us/brands/rategenius): Head-to-head: /demand/us/compare/ilending-vs-rategenius - [myAutoloan](/demand/us/brands/myautoloan): Head-to-head: /demand/us/compare/ilending-vs-myautoloan - [PenFed Credit Union](/demand/us/brands/penfed): Head-to-head: /demand/us/compare/ilending-vs-penfed ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is iLending? Searches and AI answers in the United States". https://gobrandwave.com/demand/us/brands/ilending This page is also available as HTML at https://gobrandwave.com/demand/us/brands/ilending. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.